乐歌股份(300729) - 乐歌股份调研活动信息

Group 1: Market Position and Competition - The industry is characterized by four phases: introduction, growth, maturity, and decline. Currently, the market for linear drive smart desks and smart learning desks is expanding, but it is still far from stabilization, indicating ongoing competition [2][3] - Leading companies establish their positions through technology, capital, market scale, and craftsmanship. The company is committed to investing strategic resources in its core products, particularly linear drive smart desks [3][4] Group 2: Financial Performance and Growth Drivers - The company experienced significant revenue growth starting in 2020, attributed to a successful product structure transformation and increased demand for ergonomic products during the pandemic. The company shifted from low-value products to high-value ergonomic workstations [4][5] - The company has established a strong presence in the cross-border e-commerce sector, providing services to over 450 brand enterprises, leveraging its experience and resources in overseas warehousing [5][6] Group 3: Product Development and Innovation - The company focuses on enhancing product quality and design, having received national design awards and hiring international designers to improve aesthetics [6][7] - Future product lines will include children's learning desks, youth desks, and electric lifting desks, with a strategy to expand into other smart home categories [5][6] Group 4: Marketing and Brand Awareness - The company has invested in extensive advertising campaigns across major cities, significantly increasing brand awareness. The slogan "Using Lege, Worth It for Life" has resonated well with consumers [6][7] - The company emphasizes the importance of long-term brand investment and has seen positive returns from its marketing initiatives, including a popular marketing series led by the chairman [6][7] Group 5: Social Responsibility and Community Engagement - The company is actively involved in social responsibility initiatives, including donations of adjustable desks to schools and establishing scholarship funds. It aims to address health issues related to improper desk heights for children [6][7] - The company has launched various community programs to support rural revitalization and has committed to ongoing charitable efforts [6][7]