Loctek(SZ:300729)2022-12-03 08:58Group 1: Company Overview - Lege Ergonomics Technology Co., Ltd. is primarily engaged in the production of height-adjustable desks and related ergonomic products [2] - The company has a significant focus on R&D to maintain core technology and quality control [3] Group 2: Market Competition - Major competitors in the domestic market include Lege, Jiechang, and Kaidi, with international competitors like LINAK from Denmark and Ergotron from the USA [3] - The industry has a high technical barrier, requiring substantial R&D investment [3] Group 3: Product Pricing and Sales - Height-adjustable desks range in price from approximately 2,000 to over 4,000 RMB [3] - Over 50% of the company's product series consists of health office workstation products, which are on a growth trend [3] Group 4: Market Penetration and Trends - The current market penetration for health office products is low, with an estimated 300 million white-collar workers in China [4] - The market for ergonomic products is expected to grow significantly as consumer awareness and demand for healthy work environments increase [4] Group 5: Business Model - The company operates through three main divisions: international marketing, domestic marketing, and overseas brand operations, utilizing both online and offline channels [3] - The international marketing division primarily follows an ODM model, while domestic and overseas brands focus on expanding proprietary brands [3]