Loctek(SZ:300729)2022-12-03 08:58Company Overview - Lege Ergonomics Technology Co., Ltd. focuses on linear drive and healthy office products, primarily offering ergonomic office furniture such as smart height-adjustable desks and fitness bikes [2][3] - The company has manufacturing bases in Binhai, Jiangshan, and Vietnam [2] Financial Performance - In 2018, the company achieved total revenue of approximately 945 million RMB, representing a year-on-year growth of about 26% [3] - Net profit was 58.32 million RMB, showing a decline compared to the previous year due to factors such as exchange rate decline, rising material costs, and increased sales and R&D expenses [3] Brand Strategy - The company adheres to a self-owned brand strategy, with self-owned brand sales accounting for over 50% of total sales [3] Market Challenges - Transitioning from OEM to self-owned brand business has faced challenges, including cultural differences, customer stability, product quality, intellectual property, and market expansion [3] Competitive Edge - The company invests heavily in product R&D and process innovation, aiming to provide superior user experiences through quality and craftsmanship [3] Future Plans - The company plans to increase investment in domestic and international markets and R&D to enhance market education and share [3] - The ergonomic health office industry is still in the market education phase, with significant growth potential expected in the next decade [4] Production and Export - The company’s U.S. export business accounts for approximately 40% of its overseas sales [4] - The Vietnam factory was established to support global operations and began trial operations at the end of 2016 [4]