Loctek(SZ:300729)2022-12-03 08:58Group 1: Company Overview - Lege Ergonomics Technology Co., Ltd. focuses on ergonomic products, including large screen brackets and health office workstations [2][3] - The company established a factory in Vietnam to support global operations and mitigate risks from international trade tensions [3][4] Group 2: Financial Performance - In the first half of 2018, the sales revenue from large screen brackets was approximately 150 million CNY [3] - The gross profit margin for large screen brackets declined due to high raw material costs and currency fluctuations, particularly the appreciation of the RMB against the USD [3] Group 3: Product Sales and Market Penetration - Health office workstations account for over 50% of total sales and are experiencing a year-on-year growth trend [3] - The penetration rate of ergonomic health office products in foreign markets is still low, with North America and Nordic countries showing higher acceptance and market maturity [3] Group 4: Competitive Landscape - Major competitors include Milestone, Ergotron, Humanscale, Varidesk, Linak, and Dewert, with some being publicly listed [4] - The company differentiates itself from domestic competitors like Jiechang Drive in business model, product structure, and market strategy [4] Group 5: Trade and Tariff Impact - The company currently manages a 10% tariff cost from the US, which is considered manageable; however, if tariffs increase to 25% or higher, the Vietnam manufacturing setup will provide a strategic advantage [4]