Loctek(SZ:300729)2022-12-03 09:22Group 1: Financial Performance - The company's revenue growth in Q2 2018 showed a year-on-year decline, attributed to a higher base from 2017 and delayed effects from marketing activities, particularly advertising investments [2][3] - Despite the slowdown in growth, the company remains confident in its strategic implementation and will regularly release performance forecasts [3][4] Group 2: Product and Market Strategy - The company has been actively optimizing product structure and enhancing added value, with new product launches expected in Q3 and Q4 [3][4] - Domestic online sales have a high proportion, with major products including large screen brackets, computer stands, and height-adjustable desks [3][4] - The company has established a direct sales business for ergonomic products, expanding its multi-channel and multi-product layout [3][4] Group 3: Competitive Landscape - Key competitors in the large screen bracket market include Milestone, Ergotron, and Humanscale, while competitors for smart height-adjustable desks include Linak and Dewert [4][5] - The company is focused on maintaining its leading position by leveraging trends in the health industry and enhancing R&D and brand marketing investments [4][5] Group 4: R&D and Innovation - The company has over 400 R&D personnel, with a significant increase in R&D investment this year [5] - The R&D process includes market demand research, product definition, patent checks, and feasibility assessments [4][5] Group 5: International Expansion and Trade Impact - The ongoing US-China trade war, particularly the recent $200 billion tariff list, has had some impact, but the company has strengthened its international presence and risk resilience [5] - The company has established subsidiaries in the US, Europe, Hong Kong, Japan, and the Philippines to expand its market share and enhance brand recognition [5]