Loctek(SZ:300729)2022-12-03 09:48Group 1: Company Overview and Market Position - Lege Ergonomics Technology Co., Ltd. has nearly 500 patents, including 31 invention patents, indicating a strong focus on intellectual property protection [3] - The company is a leader in the domestic market for large screen display stands, computer stands, and adjustable desks [4] - The company's ergonomic products, particularly adjustable desks, have seen rapid sales growth, driven by overseas cross-border e-commerce [4][5] Group 2: Sales Channels and Marketing Strategy - The company plans to focus on expanding distributor channels in addition to existing online platforms, without immediate plans for physical retail stores [3] - Marketing efforts are being strengthened to promote sales and achieve scale effects, especially in overseas markets [3][4] - The company has a comprehensive value chain business model, enhancing its core competitiveness through product research, after-sales service, and strong brand power [4] Group 3: Financial Performance and Pricing - In 2017, the company's ergonomic workstation products generated approximately 360 million CNY in revenue, with adjustable desks contributing significantly [5][6] - The pricing strategy varies by product type, with large screen stands priced around 100 CNY, while adjustable desks and fitness bikes are priced above 1,000 CNY [5] - The gross profit margin has been affected by fluctuations in raw material prices, particularly for steel and aluminum [3] Group 4: Future Growth and Product Development - The company anticipates good market performance for adjustable desks and fitness bikes in the current year [5] - The entertainment learning bike, "Le Xiao Bai," is a self-developed product that won the 2018 CES Innovation Award, showcasing the company's commitment to innovation [6] - Future growth is expected in both domestic and international markets, with a focus on maintaining strong performance across all product lines [4]