Loctek(SZ:300729)2022-12-03 09:52Group 1: Company Overview and Strategy - Lege Ergonomics Technology Co., Ltd. focuses on ergonomic products aimed at enhancing user safety, comfort, health, and efficiency [2] - The company aims to become a global leader in the ergonomic industry, emphasizing the integration of smart and IoT attributes into its products [4] Group 2: Market Performance and Growth - The company experienced a slowdown in export business growth in 2015, followed by a recovery in 2016 and 2017 due to the completion of value chain integration and the implementation of a self-owned brand strategy [3] - Domestic sales growth slowed in 2017 due to increased competition in the online market, prompting the company to adjust its strategy by expanding offline distribution channels [3] Group 3: Competitive Landscape - The company acknowledges the competitive nature of the market, emphasizing the need for enhanced marketing capabilities and product innovation to drive growth [4] - The company does not rule out partnerships with large B-class clients, provided they align with the company's strategic direction [4] Group 4: Future Outlook - The company plans to continue optimizing its personnel structure and integrating supply chain resources to support future growth [3] - The company anticipates that its sales peak typically occurs in the second half of the year, particularly in Q4, as it increases marketing efforts [3]