水羊股份(300740) - 御家汇调研活动信息
SYGSYG(SZ:300740)2022-12-04 10:42

Group 1: Company Overview - The management team includes personnel from various sectors such as business, finance, and R&D [4] - The company has upgraded its brand image and product structure, leading to improved gross margins [4][5] - The company has launched several brands targeting different market segments, including "御泥坊," "小迷糊," and "薇风" [4][5] Group 2: Financial Performance - The company expects to generate over 2 billion RMB from Johnson & Johnson's brands, with online revenue projected to increase to 40-50% [5] - The revenue from agency brands is expected to rise in 2020, following a trend from 2019 [8] - The top ten beauty companies have revenues ranging from 30 to 40 billion RMB, with the company aiming for at least 50 billion RMB to enter this group [7][8] Group 3: Product Development and Innovation - The company has a strong capability for new product development, with an increasing number of patents filed in recent years [8][9] - Three popular products have been launched, including amino acid mud, nine-method mud masks, and whitening mask sheets [8] - The company focuses on both application and fundamental research, collaborating with external institutions for basic research [9] Group 4: Market Strategy - The company employs a multi-brand strategy to cater to diverse consumer needs in skincare [7] - Advertising resources are allocated based on platform characteristics, focusing on high ROI platforms [9] - The company is continuously negotiating new brand partnerships to expand its portfolio [6]