Miracll(SZ:300848)2022-11-21 16:06Group 1: Market Positioning and Competition - The company focuses on the research, production, and sales of thermoplastic polyurethane elastomers (TPU), aiming to become a world-class new materials supplier [2] - The domestic TPU market has many manufacturers, with significant players having large-scale production capabilities for upstream raw materials, providing cost advantages [2] - International companies like BASF, Covestro, and Huntsman are investing in China, increasing competition in talent, market, and customer relations [2] Group 2: Customer Relationships and Sales Strategy - High-end market customers require strong technical support and are likely to conduct multiple rounds of testing and on-site certifications [3] - The company has established a marketing system centered around sales engineers and product managers to provide differentiated products and services [3] - A combination of direct sales and trade channels helps to quickly cover local markets and reduce marketing and after-sales service costs [3] Group 3: Impact of Raw Material Prices - Fluctuations in raw material prices affect the production costs of TPU products, but the company can adjust sales prices to maintain profitability [4] - The net profit growth rate over the past three years has been 35.74% [4] - The company faces challenges in passing on raw material price increases to downstream customers, which may compress profit margins temporarily [4] Group 4: Research and Development Focus - The company emphasizes technological innovation and has established a research center for new products, processes, and applications [4] - Future R&D will focus on high-margin products and adapt to market trends, particularly in the 3C electronics and footwear sectors [4] - The company aims to meet personalized and diversified market demands through continuous product development [4] Group 5: Talent Management and Incentives - The talent system is crucial for providing differentiated products and services, with a focus on recruiting high-quality technical personnel [4] - Competitive compensation and assessment systems are in place to attract and retain talent, alongside plans for potential equity incentives [4] - The founding team has extensive experience in product R&D, production processes, and operational management, aligning with the company's strategic development [4] Group 6: Communication and Compliance - During the investor relations activity, the company maintained effective communication with visitors and adhered to relevant regulations, ensuring no significant information leakage occurred [5]