Zhongjing Food(SZ:300908)2023-10-18 11:52Financial Performance - In the first nine months of 2023, the company achieved operating revenue of 734.29 million yuan, a year-on-year increase of 12.21% [1] - Net profit attributable to shareholders reached 139.92 million yuan, up 36.74% compared to the same period last year [1] - Sales of seasoning products amounted to 403 million yuan, reflecting a growth of 12.67% [1] - Sales of seasoning ingredients reached 329 million yuan, with a year-on-year increase of 11.76% [1] - The company's gross profit margin improved by 3.93 percentage points [1] Online Sales Development - Online sales channels generated 119 million yuan in revenue, marking a significant growth of 92.35% [1] - The company operates on various e-commerce platforms including Tmall, JD.com, and Pinduoduo, as well as interest-based e-commerce platforms like Douyin and Kuaishou [1] - Three live streaming rooms have been established on Douyin and Kuaishou to enhance online sales [1] Marketing and Sales Strategy - The company has established multiple marketing divisions, including food marketing, ingredient marketing, and e-commerce development [2] - Emphasis is placed on building a trustworthy brand and maintaining a differentiated competitive edge [2] - Current offline sales are concentrated in key regions such as Henan, Shandong, Jiangsu, and the Beijing-Tianjin-Hebei area [2] - Plans to strengthen service to distributors and deepen existing channels are in place [2] Restaurant Business Development - A new team for restaurant and special channel business was formed in May 2023, starting operations in Nanyang and expanding to Zhengzhou and beyond [2] - The focus is on large packaging specifications and central kitchen sales channels [2] Cost and Profitability - The company maintains a commitment to high-quality raw materials, with fluctuating prices for key ingredients [2] - Plans to enhance production efficiency and expand sales scale to achieve cost advantages [2] Expense Management - Sales expenses decreased by 3.71% year-on-year, indicating a focus on effective expenditure rather than reduced investment [3] - The company adheres to a long-term strategy of investing wisely in growth [3] Product Development - Core products such as mushroom sauce and pepper seasoning are steadily growing, with new product innovations contributing to sales [3] - The seasoning marketing team plans to increase personnel by approximately 10 to enhance service quality and customer trust [3] Shareholder Information - No notifications regarding share reduction plans from major shareholders or actual controllers have been received [3]