安克创新(300866) - 2021年6月15日投资者关系活动记录表

Group 1: Investor Relations Activities - The investor relations activity involved 9 institutions with 10 participants [2] - The meeting took place on June 15, 2021, in Changsha, Hunan Province [2] - The company was represented by the Secretary of the Board, Zhang Xi, and securities representatives Yuan Hao and Zeng Yi Q [2] Group 2: Product Selection and Design - The company employs a systematic methodology for product selection and design, utilizing VoC (Voice of Customers) data analysis and user research to understand consumer needs [2] - The focus is on transforming user pain points into commercial opportunities, with a strong emphasis on market trends and technological advancements [2] Group 3: Brand Strategy - The company believes in "positioning theory," aiming for distinct brand identities for different product categories to enhance consumer decision-making [2] - The strategy includes leveraging existing brands to introduce new ones, capitalizing on customer trust and feedback for new product launches [3] Group 4: Research and Development Investment - In 2021, the company increased its investment in R&D, focusing on technological innovation in charging, wireless audio, and smart innovation products [3] - The goal is to enhance product functionality, portability, and safety, while also exploring new technologies in wireless charging and eco-friendly energy solutions [3] Group 5: Market Expansion Strategy - The company aims to increase its revenue from the Chinese market, which accounted for less than 2% in 2020, indicating significant growth potential [4] - Plans include expanding market presence in developed countries and emerging economies, with a focus on Southeast Asia and Latin America [4] Group 6: Inventory Management - The increase in inventory is attributed to three main factors: pandemic-related stockpiling, rapid growth in offline business, and preemptive raw material procurement [4] - The company is closely monitoring inventory levels to avoid prolonged high stock levels [4]