MCLON(SZ:300945)2022-11-21 05:30Group 1: Company Overview - The company is named Mankalon Jewelry Co., Ltd. and its stock code is 300945 [1] - The investor relations activity took place on January 27, 2022, via a conference call [2] Group 2: Store Expansion and Operations - Store location requirements include a minimum area of 30 square meters for mall middle islands and 80 square meters for street-facing stores [3] - Currently, the ratio of franchise stores to direct stores is approximately 50% each, with over 60% of new stores this year being franchises [3] - The company is actively promoting the opening of franchise stores, focusing on core urban areas for direct stores and expanding franchises in other regions [4] Group 3: E-commerce and Marketing Strategies - The company has seen a decline in e-commerce gross margin due to increased marketing costs and the introduction of products through social media platforms [3] - Marketing efforts include collaborations with influencers on platforms like Douyin and Xiaohongshu, as well as traditional online shopping platforms such as Tmall and JD [5] - The company aims to transform from a regional brand to a national jewelry retail brand through diversified advertising and sales channels [5] Group 4: Financial Goals - The company has set future net profit growth targets of 15%, 32%, and 52% over the next three years compared to 2020 [5] - Revenue growth targets are set at 20%, 44%, and 78% over the same period [5]