MCLON(SZ:300945)2022-11-21 15:48Group 1: Investor Relations Activities - The company conducted various investor relations activities including analyst meetings, media interviews, performance briefings, and roadshows [2] - The event took place on November 24, 2021, in the company conference room [2] - Key personnel included the Deputy General Manager and Board Secretary Xu Tian, and Securities Affairs Representative Lu Ying [2] Group 2: E-commerce Performance - The company has been advancing traditional channel e-commerce, with significant sales during the Double Eleven shopping festival [2] - Products were promoted through social media platforms like Douyin and Xiaohongshu, leveraging content marketing and short video operations [2] - The company achieved notable GMV during the Double Eleven event, with products featured in live streams by popular influencers [2] Group 3: Franchise Management - Franchise management follows a unified standard similar to direct store management, divided into sales regions for consistent service and management [3] - Store location requirements include a minimum area of 30 square meters for mall islands and 80 square meters for street-facing stores [3] - Initial inventory requirements depend on factors such as customer demographics and store layout [3] Group 4: Product Sales Trends - Sales of gold products have increased, while sales of embedded products have declined due to gold price fluctuations and new craftsmanship attracting younger consumers [3] - The acceptance of "new gold" styles has resonated with younger demographics, enhancing their aesthetic appeal [3]