MCLON(SZ:300945)2022-11-21 15:44Group 1: Market Insights - The cultivated diamond market is experiencing rapid growth, particularly in the upstream rough diamond sector, which primarily serves overseas markets [2] - Currently, profitability in the domestic cultivated diamond market is uncertain, as consumer perception requires significant time to shift [2] - The acceptance of cultivated diamonds is expected to be higher among the younger generation, who are more educated and environmentally conscious [3] Group 2: Industry Challenges - There is a lack of professional jewelry designers in the domestic market, which hinders the development of the cultivated diamond sector [3] - The processing costs for cultivated diamonds are similar to those of natural diamonds, indicating no significant advantage in processing for cultivated diamonds [3] - The future market potential for cultivated diamonds is likely to be in larger carat sizes, as smaller cultivated diamonds do not offer a substantial price difference compared to natural diamonds [3] Group 3: Brand Positioning - Different brands have varying goals, with some aiming to build a century-old brand while others focus solely on profitability without long-term planning [2] - The value of a brand is assigned by consumers, and there is a growing recognition of environmentally friendly practices associated with cultivated diamonds compared to natural diamonds [2]