Company Overview - The company, established in 2001, specializes in the research, production, and sales of canned fruits, plant-based beverages, fruit juices, and yogurt drinks [1] - Initially focused on canned fruits, particularly orange and peach varieties, the company has expanded its product line to include a full range of canned fruit products [1] - In 2014, the company entered the plant-based beverage market with its "Happy Home Coconut Juice," which has become a key product, leading to the introduction of additional beverage lines [1] Sales and Distribution - The company primarily uses a distribution model with a focus on direct sales and consignment, employing a "flat" and "downward" sales channel management approach [2] - Sales coverage extends to all 31 provinces, municipalities, and autonomous regions in China, excluding Hong Kong, Macau, and Taiwan [2] - Major sales regions include Central China, East China, and Southwest China, generating sales revenue of 839 million yuan from January to September 2023, a 19.63% increase year-on-year, accounting for 64.23% of total revenue [2] Product Development and Marketing Strategy - The company aims to maintain a dual-driven development strategy focusing on canned fruits and coconut juice, targeting younger consumers with portable, casual packaging [2] - Marketing efforts include the sponsorship of events like the "Beilang Nanhang" and the Zhoushan Islands Marathon to enhance brand recognition among adventure and sports enthusiasts [3] - The company has established a new retail subsidiary to strengthen its marketing and sales capabilities, focusing on brand promotion and market expansion [2] Supply Chain and Cost Management - Fruit raw materials are sourced domestically with transparent market prices, while coconut juice and water are primarily sourced from Southeast Asia, ensuring stable supply [3] - The company plans to increase personnel investment and strengthen collaboration with distributors to expand its network [3] Share Buyback and Incentive Plans - The company completed a share buyback of 5 million shares by December 1, 2023, reducing total share capital from 450 million to 447.5 million shares [3] - Currently, there are no equity incentive plans in place [3]
欢乐家(300997) - 2023年12月8日投资者关系活动记录表