欢乐家(300997) - 2023年6月13日投资者关系活动记录表（2023-010）

Group 1: Product Overview - The company entered the plant-based protein beverage industry in 2014, launching the "Joyful Home Freshly Squeezed Series" products, with coconut water quickly becoming a pillar product, accounting for 53.54% of beverage revenue in 2022 [1] - The main product is 1.25L PET bottled coconut water, primarily targeting the catering and banquet channels [1] - The company utilizes advanced French sterile cold filling equipment for its PET bottled coconut water, ensuring quality and maximizing freshness and nutritional value [1] Group 2: New Product Development - New products focus on canned fruit products and coconut-based beverages, including 100% coconut water and electrolyte sports drinks [2] - The development strategy for canned fruit products emphasizes portable, youthful, and casual small packaging to increase application scenarios [2] - The introduction of new products aims to expand the ready-to-drink market and cater to the rising trend of freshly brewed coffee and tea beverages [2] Group 3: Market Expansion Plans - In 2023, the company plans to continue expanding terminal points through increased network and channel development, focusing on the catering and circulation channels [2] - The company aims to enhance product display and freezer placement through a marketing network construction project [2] - In 2022, sales revenue in the Central China region was CNY 593 million, accounting for 37.17% of total revenue, while sales in the Southwest region were CNY 284 million, accounting for 17.78% [2] Group 4: Distributor and Sales Management - The company cooperated with 1,902 distributors in 2022, with approximately 64.25% located in Central, Eastern, and Southwestern China [2] - A flat and decentralized sales channel management model is adopted to reduce distribution layers and maintain reasonable profit margins [3] Group 5: B2B Business Development - A dedicated business team has been established to enhance product and application development, with some products currently in testing and adjustment phases [3] - Business development will be conducted directly by the company or through distributors, depending on the situation [3] Group 6: Cost and Profit Margin Analysis - In 2022, raw material costs increased by CNY 51.07 million, influenced by high commodity prices and reduced fruit production [3] - The company anticipates a decrease in commodity prices in 2023 but cannot predict fruit raw material procurement prices due to market fluctuations [3]