Product Development - The company focuses on developing new products primarily in the canned fruit and coconut beverage categories, emphasizing portable, youthful, and casual small packaging for canned products [1] - In 2022, the company launched a series of products including 100% coconut water and functional drinks based on coconut water, expanding its ready-to-drink product range [1] Market Expansion - In 2023, the company aims to diversify its channels to reach more consumers, particularly in first- and second-tier cities, to enhance market feedback and support new product development [2] - The company has established a business team for B2B operations, focusing on brand promotion, marketing, and sales, with ongoing product testing and adjustments [2] Sales and Marketing Strategy - In 2022, sales expenses increased by 12.42 million yuan year-on-year, primarily due to increased personnel investment for market maintenance [2] - The company plans to continue expanding its distribution channels and enhancing brand promotion, particularly in the food service and retail sectors [2] Distributor Management - In 2022, the company collaborated with 1,902 distributors, with approximately 64.25% located in Central, Eastern, and Southwestern China [3] - The company employs a "flat" and "downward" sales channel management model, focusing on county and city-level distributors while enhancing support and service for them [3] Raw Material Costs - In 2023, commodity prices have decreased from last year's highs, but the company will adjust its procurement strategies based on market conditions [3]
欢乐家(300997) - 2023年5月30日投资者关系活动记录表（2023-008）