Group 1: Financial Performance - The company achieved a net profit of 124 million in Q1 2022, despite experiencing cash flow losses due to changes in payment terms and year-end bonus payments [3][4]. - In 2021, offline sales exceeded 700 million, showing a year-on-year growth of over 55% [3][4]. - The company aims to maintain its annual performance targets despite challenges posed by the pandemic [7]. Group 2: Product and Market Position - The core product "Winona" holds over 20% market share in the efficacy skincare segment, positioning the company as a leader in this niche [3][4]. - Approximately 90% of the company's revenue in 2021 came from skincare products [4]. - The company has obtained 80 patents by the end of 2021, including 22 invention patents, indicating a strong position in the domestic cosmetics industry [3]. Group 3: Research and Development - The company focuses on developing products targeting sensitive skin and plans to expand its "sensitive+" product line [4][6]. - New products under the Winona brand, including age-specific skincare and anti-aging series, are set to launch this year [6]. Group 4: Sales and Distribution Strategy - The company employs a hybrid sales model, combining online and offline channels, with significant presence on platforms like Tmall, JD, and Douyin [2][4]. - The company is actively exploring new retail channels and maintaining its core distribution partnerships [4]. Group 5: Future Outlook and Strategic Plans - The company is expanding its production base in Kunming, with plans to increase self-manufactured products to about 30% of total output [3][5]. - The company is optimistic about future growth, particularly in the Southeast Asian market, where it is testing cross-border e-commerce [4][5].
贝泰妮(300957) - 2022年5月19日投资者关系活动记录表