Group 1: Impact of COVID-19 and Market Conditions - The company experienced revenue pressure due to the impact of COVID-19 on consumer demand [3] - In Q1 2022, the company faced a decline in gross margin due to rising prices of raw materials, with significant increases of approximately 38% for soybean oil and 33% for palm oil [5] - The company is actively observing upstream raw material price fluctuations and implementing cost-reduction measures [4] Group 2: Business Expansion and Strategy - The company is focusing on diversifying its channels and product offerings to expand its restaurant channel [3] - Plans for the construction of a new base in Guangzhou involve an investment of 2 billion, with funding sourced from self-raised funds and bank loans [4] - The company aims to enhance its core competitiveness through five leading strategies: product strength, total cost, channel, business model, and talent [3] Group 3: Financial Performance and Projections - The company reported a significant increase in logistics and warehousing costs due to business volume growth [4] - The gross margin for 2021 decreased compared to the previous year, primarily due to rising raw material costs [4] - The company is cautious about pricing strategies in response to raw material price increases [5] Group 4: Product Development and Market Position - The company is actively developing new products, with a focus on frozen baked goods and raw materials [4] - The fastest-growing product category is mochi, with significant growth in frozen cakes as well [4] - The company is committed to maintaining a diverse product range to meet the varied needs of downstream customers [4] Group 5: Investor Relations and Corporate Governance - The company is enhancing communication with investors to improve transparency and shareholder value [5] - There are ongoing discussions regarding the implementation of an employee stock incentive plan to boost management's commitment to long-term growth [5] - The company is monitoring the impact of the pandemic on its operations and is prepared to adapt its strategies accordingly [4]
立高食品(300973) - 2022年5月10日投资者关系活动记录表