Workflow
孩子王(301078) - 2023年5月9日投资者关系活动记录表

Group 1: Company Overview and Performance - The company, Kidswant, has established seven proprietary brands, achieving a 33% year-on-year growth in transaction volume for its private label products in 2022 [3] - As of December 2022, the company has over 60 million members, contributing over 96% of total sales revenue from maternal and infant products [4] - The company organized over 200,000 interactive events in 2022, engaging more than 3 million participants [4] Group 2: Digitalization and Service Innovation - Kidswant has launched a self-developed instant retail digital system, achieving a 99% order fulfillment rate within a 5 km radius in nearly 200 cities [4] - Online orders accounted for over 50% of total sales in 2022, with online sales of maternal and infant products also reaching 50% of total revenue [5] - The company is developing the KidsGPT project, which aims to enhance user experience through digitalization and intelligent customer service [5] Group 3: Future Strategies and Market Positioning - The company plans to deepen its market presence and enhance its market share by leveraging its advantages in supply chain, professional services, and digitalization [6] - Kidswant aims to create a differentiated supply chain and collaborate with global quality production capacities to meet user needs creatively [6] - The company is focused on becoming the preferred service provider for Chinese parent-child families, with a vision to improve every childhood [6]