Brand Partnership Strategy - Coco Gauff emphasizes the importance of using and believing in the brands she partners with for successful collaborations [1] Endorsement Focus - The strategy focuses on aligning with brands whose products or services are genuinely used by the athlete [1]

.@CocoGauff faced sky-high expectations almost from the moment she picked up a racket, but the world’s highest-paid female athlete has aced every test—and now she’s thinking even bigger. https://t.co/Jt4Jd9Us0b📸: Guerin Blask for Forbes#ForbesUnder30 https://t.co/AYS03FXDFG ...

Quote of the day. #qotd https://t.co/luxHRbIRkf ...

Across the U.S., schools are rolling out AI-powered surveillance systems they hope will keep them free of the horrific and unceasing tide of mass shootings.Skeptics, however, say there’s little proof AI technologies are going to bring those numbers down significantly, and they ruin trust with students.Learn more: https://t.co/5ZSuESeMC4Illustration: Yunjia Yuan for Forbes; Photo: Pete Leonard via Getty Images ...

Forbes Travel Guide introduces the Hotel Icons List, a new honor bestowed on 23 legendary hotels. https://t.co/xxbhNsEnT0📸: The Broadmoor https://t.co/fAhrJgUlYo ...

Unemployment Jumped To 4.6% In November—Higher Than Expectedhttps://t.co/arrdu8mPe3 https://t.co/QWCUCAP0V6 ...

Michelle Obama said in an appearance on “Jimmy Kimmel Live!” she and former president Barack Obama were meant to meet longtime friends Rob and Michele Reiner the same day the couple was found dead.https://t.co/1gVw4D9RMc https://t.co/lPlWykuSBT ...

Alarming Update On Student Loan Forgiveness Posted By The Education Departmenthttps://t.co/l1Uba8Z86S(Photo: Evan Vucci via Associated Press) https://t.co/0ZhCoyaFvv ...

Shut Down And Restart—New Microsoft Attack Beats Passwords, 2FA And PasskeysCheck Point explains that this new technique “tricks people into giving attackers access to their Microsoft accounts.Read more:https://t.co/EcS5Vgzcrm (Photo: Photothek via Getty Images) https://t.co/hJDRodqkhs ...

Feds Warn iPhone And Android Users: Update Now—Attacks ConfirmedThe U.S. government has just warned iPhone (and other Apple product) users to update all devices now, with attacks already underway. Samsung, Pixel and other Android users have already received a similar alert. https://t.co/3VARTCjn8a(Photo: SOPA Images/LightRocket via Getty Images) ...