Financial Performance - Revenue for the six months ended June 30, 2024, was RMB 123.2 million, an increase of 8.5% compared to RMB 113.6 million in the same period of 2023[15] - Gross profit for the same period was RMB 75.0 million, reflecting an 8.5% increase from RMB 69.1 million year-on-year[15] - Profit before tax was RMB 44.1 million, up 8.6% from RMB 40.6 million in the previous year[15] - Net profit for the period was RMB 35.9 million, a 4.4% increase compared to RMB 34.4 million in the prior year[15] - Adjusted net profit decreased slightly to RMB 35.9 million, down 1.9% from RMB 36.6 million year-on-year[15] - Total revenue increased by 8.5% from RMB 113.6 million to RMB 123.2 million, primarily due to growth in new customer numbers in advertising services[37] - Net profit for the six months ended June 30, 2024, was RMB 35,900,000, a 4.4% increase from RMB 34,396,000 in 2023[96] - Basic and diluted earnings per share for the period were RMB 4.66, down from RMB 5.33 in the previous year[96] Assets and Liabilities - Non-current assets increased significantly by 108.5% to RMB 148.9 million from RMB 71.4 million[16] - Current assets rose by 1.5% to RMB 428.8 million compared to RMB 422.6 million in the previous period[16] - Current liabilities increased by 20.2% to RMB 248.3 million from RMB 206.6 million year-on-year[16] - Total assets as of June 30, 2024, amounted to RMB 577,718,000, an increase from RMB 494,002,000 as of December 31, 2023[97] - Total liabilities increased to RMB 279,209,000 from RMB 231,393,000 at the end of 2023[98] - The capital debt ratio increased from 48.3% to 60.8%, primarily due to an increase in bank borrowings during the reporting period[51] Market and Business Development - The company remains optimistic about the recovery of the Chinese economy and the growth of the digital economy sector despite a challenging market environment[18] - The company has developed a one-stop service solution for marketing needs, which has received wide recognition from clients, including a major telecommunications operator[18] - The total contract amount signed with clients indicates a strong demand for the company's services, reflecting a positive trend in business quality and profitability[19] - The company has signed new cooperation agreements with several key clients, including a major telecommunications company for a brand planning and execution project from 2024 to 2026, and strategic cooperation agreements with a high-end seafood hot pot restaurant and a national agricultural enterprise[19] - The market size of China's brand consulting service industry increased from RMB 43.31 billion in 2018 to RMB 54.99 billion in 2022, with a compound annual growth rate (CAGR) of 6.6%, and is expected to reach RMB 59.36 billion by 2027, with a CAGR of 5.3%[21] Operational Efficiency - The company has actively embraced the new trends of digital and intelligent online media advertising, enhancing its data analysis capabilities and achieving precise marketing and effect monitoring[22] - Six new service provider and agency qualifications have been obtained, further enhancing the media resource matrix[22] - The company focuses on brand services and online media advertising services while continuing to monitor opportunities in traditional offline media advertising services[25] - The company aims to create long-term value for clients by integrating digital interactive marketing with real-world event activities[23] - The company is committed to providing personalized and diversified online advertising strategies to clients, leveraging its strong online media channels and professional advertising strategy team[22] Expenses and Costs - Employee costs and depreciation related to advertising placement services were approximately RMB 0.9 million and RMB 1.0 million, respectively, and are presented separately in the cost of sales[39] - The group's service costs increased from RMB 44.6 million to RMB 48.3 million due to higher revenue from advertising services[40] - Sales and marketing expenses increased from RMB 4.7 million to RMB 5.9 million, driven by the expansion of the sales team and office expenses related to business growth[44] - Administrative expenses decreased from RMB 21.4 million to RMB 19.9 million, mainly due to a reduction in listing expenses by approximately RMB 2.2 million[45] - The total income tax expense for the six months ended June 30, 2024, was RMB 8,198,000, compared to RMB 6,251,000 for the same period in 2023, indicating an increase of approximately 31.2%[116] Corporate Governance - The company has adopted a corporate governance code and has complied with all applicable code provisions except for specific deviations regarding the roles of the chairman and CEO[66] - The audit committee consists of three independent non-executive directors, ensuring compliance with relevant regulations[70] - The company will continue to review and monitor its corporate governance practices to ensure adherence to the corporate governance code[66] Shareholder Information - As of June 30, 2024, the total number of issued shares is 770,650,000[86] - Mr. Chen Jiasheng holds 496,334,398 shares, representing 64.40% of the total issued shares[86] - Major shareholders include Jia Yi Culture holding 64.40% and Yuan Jin Culture holding 5.55% of the shares[86] - The company has not purchased, sold, or redeemed any listed securities during the reporting period[89] Future Plans and Investments - The company does not have any detailed future plans for significant investments or capital assets as of the report date[62] - The company expects to utilize the remaining net proceeds by the end of the fiscal year on December 31, 2024, for various strategic initiatives[72]

Financial Performance - Revenue for the six months ended June 30, 2024, was RMB 123.2 million, an increase of 8.5% compared to RMB 113.6 million for the same period in 2023[1] - Gross profit for the same period was RMB 75.0 million, reflecting an 8.5% increase from RMB 69.1 million year-on-year[1] - Profit before tax increased by 8.6% to RMB 44.1 million, up from RMB 40.6 million in the previous year[1] - Net profit for the period was RMB 35.9 million, a 4.4% increase compared to RMB 34.4 million in the prior year[1] - Adjusted net profit decreased by 1.9% to RMB 35.9 million from RMB 36.6 million year-on-year[1] - Total revenue increased by 8.5% to RMB 123.2 million for the six months ending June 30, 2023, up from RMB 113.6 million, primarily due to growth in new customer numbers in advertising services[42] Assets and Liabilities - Total assets as of June 30, 2024, amounted to RMB 577.7 million, up from RMB 494.0 million as of December 31, 2023[3] - Total liabilities increased to RMB 279.2 million from RMB 231.4 million at the end of 2023[4] - The company's equity attributable to owners increased to RMB 298.5 million from RMB 262.6 million at the end of the previous year[4] - The total trade receivables as of June 30, 2024, amounted to RMB 272,133,000, an increase from RMB 259,426,000 as of December 31, 2023, reflecting a growth of approximately 4.67%[23] - The company’s bank and other loans increased to RMB 164,960,000 as of June 30, 2024, compared to RMB 108,940,000 as of December 31, 2023, representing a rise of approximately 51.55%[27] Earnings Per Share - Basic and diluted earnings per share for the period were RMB 4.66, down from RMB 5.33 in the same period last year[2] - The basic earnings per share for the six months ended June 30, 2024, was RMB 4.66, down from RMB 5.33 in the same period of 2023, indicating a decrease of about 12.54%[21] Revenue Breakdown - Revenue from brand services was RMB 50,004,000, a decrease of 4.2% from RMB 52,222,000 in the previous year[11] - Revenue from advertising services increased significantly to RMB 18,635,000, up 168.5% from RMB 6,966,000 in the prior year[11] - Revenue recognized over time was RMB 77,349,000, a decrease of 5.7% from RMB 81,655,000 in the previous year[12] - Revenue from brand services accounted for approximately 40.6% of total revenue in 2024, down from 46.0% in 2023[43] Expenses and Costs - Total financial costs for the six months ended June 30, 2024, were RMB 3,167,000, significantly higher than RMB 844,000 in the same period of 2023[15] - The company’s employee costs, including directors' remuneration, rose to RMB 8,692,000 for the six months ended June 30, 2024, compared to RMB 7,269,000 in the same period of 2023, marking an increase of about 19.66%[7] - Sales and marketing expenses increased from RMB 4.7 million to RMB 5.9 million, driven by the expansion of the sales team and increased office expenses[50] - Administrative expenses decreased from RMB 21.4 million to RMB 19.9 million, primarily due to a reduction in listing expenses by approximately RMB 2.2 million[51] Strategic Initiatives - The company continues to focus on expanding its brand, advertising, and marketing services in China[5] - The company has implemented proactive development strategies and enhanced service quality, resulting in improved business resilience despite a challenging market environment[32] - The company has established a comprehensive talent training system and digital empowerment initiatives to enhance overall service capabilities and operational efficiency[32] - The company plans to enhance its market influence and competitiveness through five strategic directions, including the establishment of a brand data platform and data repository[40] Market Outlook - The market size of China's brand consulting services increased from RMB 43.31 billion in 2018 to RMB 54.99 billion in 2022, with a CAGR of 6.6%[34] - The projected market size for 2027 is expected to reach RMB 59.36 billion, with a CAGR of 5.3%[34] - The group aims to strengthen its competitive edge in providing one-stop brand solutions and marketing services[34] Corporate Governance - The company has adopted the corporate governance code and complied with all applicable provisions, except for specific deviations regarding the roles of the chairman and CEO[64][65] - The audit committee consists of three independent non-executive directors, ensuring proper governance and oversight[68] Other Information - The company did not declare or pay any dividends for the six months ended June 30, 2024, consistent with the previous year[20] - The company has not reported any significant events following the end of the reporting period[31] - The company did not use any financial instruments for hedging purposes during the reporting period, maintaining a focus on monitoring foreign exchange risks[59]

Financial Performance - Revenue for the year ended December 31, 2023, was RMB 234.7 million, representing a 13.3% increase compared to RMB 207.2 million in 2022[8]. - Gross profit increased by 45.1% to RMB 149.9 million from RMB 103.3 million year-on-year[8]. - Profit before tax rose by 41.7% to RMB 78.8 million, up from RMB 55.6 million in the previous year[8]. - Net profit for the year was RMB 65.0 million, a 42.2% increase from RMB 45.7 million in 2022[8]. - Adjusted net profit surged by 60.1% to RMB 80.7 million compared to RMB 50.4 million in the prior year[8]. - The group recorded a net profit growth of 42.2% to RMB 65.0 million for the year ending December 31, 2023, with adjusted net profit increasing by 60.1% to RMB 80.7 million[19]. - Total revenue reached RMB 234.7 million, representing a 13.3% increase from RMB 207.2 million in 2022[19]. - Gross profit increased by 45.1% to RMB 149.9 million, up from RMB 103.3 million in 2022[19]. - The group's net profit for FY2023 was RMB 65.0 million, compared to RMB 45.7 million in FY2022, with a net profit margin increasing from 22.1% to 27.7%[50]. - The adjusted profit (non-HKFRS) for the fiscal year 2023 was RMB 80.728 million, an increase of 60% compared to RMB 50.394 million in fiscal year 2022[59]. - The net profit for the fiscal year 2023 was RMB 64.983 million, up from RMB 45.659 million in fiscal year 2022, representing a growth of 42.3%[59]. Assets and Liabilities - Non-current assets increased to RMB 71.4 million from RMB 34.0 million year-on-year[10]. - Current assets rose significantly to RMB 422.6 million, up from RMB 128.7 million in 2022[10]. - Current liabilities increased to RMB 206.6 million from RMB 62.4 million in the previous year[10]. - Cash and cash equivalents as of December 31, 2023, were RMB 171.0 million, up from RMB 2.9 million on December 31, 2022, reflecting an increase of RMB 168.1 million[47]. - The capital debt ratio increased from 43.3% on December 31, 2022, to 48.3% on December 31, 2023, mainly due to increased bank borrowings[53]. - The total borrowings as of December 31, 2023, amounted to RMB 118.9 million, with 9.2% classified as non-current liabilities[53]. Business Strategy and Operations - The company established a wholly-owned subsidiary, Wuhan Huayan Tiancheng Technology Co., Ltd., focusing on online media advertising services[16]. - The company aims to expand its service coverage across various provinces in China, enhancing marketing efforts for stable business growth[15]. - The company plans to establish a brand data platform and develop a data repository to offer comprehensive brand strategies and service plans to clients[20]. - The company aims to enhance its online media advertising platform's competitiveness and expand its service coverage area to increase brand awareness and marketing efforts[20]. - The company will continue to strengthen partnerships with leading network platforms and seek strategic collaboration and investment opportunities[20]. - The company provides a full range of services from market research to the execution of brand, advertising, and marketing projects[23]. - The online media advertising services include display advertising and search engine advertising, tailored to meet clients' marketing needs[25]. - The company assists clients in organizing and implementing marketing activities to promote their brands, services, and products[26]. - The company plans to strengthen its market position as a leading brand, advertising, and marketing service provider in China by establishing a brand data platform and enhancing collaboration with major network platforms[31]. - The company aims to expand its service coverage area and enhance brand awareness and marketing efforts through selective strategic partnerships and investment opportunities[31]. Revenue Breakdown - Revenue from brand services was RMB 94.5 million, accounting for 40.3% of total revenue, while revenue from online media advertising services was RMB 42.4 million, accounting for 18.1% of total revenue[34]. - Revenue from advertising placement services, including rebates from media partners, significantly increased due to the growth in advertising volume on various online media platforms[34]. - The total contract amount signed with clients was RMB 883.2 million, with 97.3% (approximately RMB 859.2 million) of services already provided[23]. Expenses and Costs - The service cost decreased from RMB 103.9 million in the fiscal year 2022 to RMB 84.9 million in the fiscal year 2023, primarily due to increased revenue from advertising services[40]. - Sales and marketing expenses increased from RMB 6.4 million in FY2022 to RMB 10.7 million in FY2023, mainly due to the expansion of the sales team and office expenses[43]. - Administrative expenses grew from RMB 34.3 million in FY2022 to RMB 54.8 million in FY2023, driven by increased operational costs and professional fees related to the IPO[44]. - Employee compensation expenses totaled RMB 20.7 million in fiscal year 2023, compared to RMB 14.8 million in fiscal year 2022, reflecting an increase of 39.2%[61]. Governance and Management - The company has established a strong governance structure with independent non-executive directors to provide oversight and independent judgment[84]. - The company appointed Ms. Wang Shujin as Executive Director and Senior Vice President on October 9, 2023, responsible for business implementation and sales targets[77]. - Mr. Zhang Bei was appointed as Executive Director and Chief Financial Officer on October 9, 2023, overseeing daily financial matters and internal control policies[78]. - Ms. Xue Yuchun was appointed as Executive Director and General Manager of Corporate Planning on October 9, 2023, focusing on corporate strategy planning[80]. - The company has over 13 years of experience in the advertising and media industry, with key management personnel having extensive backgrounds in finance and marketing[79][80]. - The management team has extensive experience in their respective fields, contributing to the company's operational efficiency and strategic planning[99][100]. Shareholder Information - The board of directors includes four executive directors and four independent non-executive directors, with appointments made on October 9, 2023[127]. - The company reported a significant ownership structure, with Mr. Chen holding 64.40% of the shares, Ms. Wang holding 5.55%, and Ms. Xue holding 0.85%[150]. - Major shareholders include Jiahua Culture with 496,334,398 shares (64.40%) and Yuanjin Culture with 42,746,550 shares (5.55%)[157]. - The company has no arrangements that allow directors to benefit from purchasing shares or debt securities of the company[158]. Stock Option Plan - The stock option plan allows for the issuance of up to 77,065,000 options, with a remaining term of approximately 9.8 years as of December 31, 2023[164]. - The stock option plan was conditionally adopted on October 9, 2023, to incentivize contributions to the group's growth and development[163]. - The board will evaluate the eligibility of participants for stock options based on their contributions to the company's development and growth[167]. - The stock option plan will be effective for a period of ten years from the adoption date, with options granted during this period remaining exercisable for ten years after the expiration[176]. - Eligible participants must provide reasonable evidence as a condition for accepting offers and exercising options[176]. - The maximum number of shares available for subscription under the share option plan is capped at 10% of the total issued shares as of the listing date, which amounts to 77,065,000 shares[196]. Compliance and Regulations - The company has complied with all relevant laws and regulations in China during the reporting period[149]. - The company did not incur any expenses related to non-compliance with applicable environmental laws and regulations[147]. - The company has established internal control mechanisms to identify related party transactions[86]. - The audit committee plays an effective role in overseeing the internal control system[86]. - The company emphasizes compliance with confidentiality obligations and conflict of interest disclosures[86].

Financial Performance - For the fiscal year ending December 31, 2023, the total revenue was RMB 234.7 million, representing a 13.3% increase compared to RMB 207.2 million in 2022[13] - Gross profit for the same period was RMB 149.9 million, which is a 45.1% increase from RMB 103.3 million in the previous year[13] - Adjusted net profit rose to RMB 80.7 million, marking a significant increase of 60.1% from RMB 50.4 million in 2022[13] - The company reported a basic and diluted earnings per share of RMB 9.79 for 2023, up from RMB 7.07 in 2022[14] - The company's profit before tax for the year ended December 31, 2023, was RMB 78,778,000, an increase of 41.7% from RMB 55,610,000 in 2022[52] - The group reported a net profit of RMB 65.0 million for the fiscal year 2023, with a net profit margin of 27.7%, up from RMB 45.7 million and a margin of 22.1% in the previous year[88] - The adjusted profit (non-HKFRS measure) for the fiscal year 2023 was RMB 80.728 million, an increase of 60% compared to RMB 50.394 million in fiscal year 2022[98] Revenue Breakdown - Revenue from brand services was RMB 94,503,000, up from RMB 90,502,000, reflecting a growth of 3.3% year-over-year[42] - Online media advertising services generated RMB 42,425,000, a decrease of 11.3% from RMB 48,145,000 in the previous year[42] - Advertising placement services saw significant growth, with revenue increasing to RMB 34,078,000 from RMB 16,515,000, representing a growth of 106.5%[42] - The revenue from "Advertising Placement Services" increased due to a rise in the number of advertisements placed on various online media platforms, resulting in higher rebates from media partners[76] - The revenue from "Online Media Advertising Services" decreased due to increased revenues from related advertising agents, which were recognized on a net basis[76] - The revenue from brand services accounted for 40.3% of total revenue in FY2023, compared to 43.7% in FY2022[136] Assets and Liabilities - Total assets increased to RMB 494.0 million in 2023 from RMB 162.7 million in 2022[15] - Total liabilities rose to RMB 231.4 million in 2023, compared to RMB 68.5 million in 2022[18] - Trade receivables increased significantly to RMB 259,426,000 in 2023 from RMB 110,756,000 in 2022, marking a 134.3% rise[56] - As of December 31, 2023, the group's total borrowings amounted to RMB 118.9 million, with a capital debt ratio increasing from 43.3% to 48.3% due to increased bank borrowings[90] Cash Flow and Expenses - The company’s cash and cash equivalents significantly increased to RMB 171.0 million from RMB 2.9 million in the previous year[15] - Employee compensation expenses totaled RMB 20.7 million in fiscal year 2023, up from RMB 14.8 million in fiscal year 2022, reflecting a significant increase in workforce costs[99] - The employee costs and depreciation for providing advertising placement services were RMB 3.4 million for the fiscal year 2023, compared to RMB 1.7 million in the previous year[78] - The group's sales and marketing expenses increased from RMB 64 million in FY2022 to RMB 107 million in FY2023, primarily due to an increase in the sales team and media operations staff[130] - The group's administrative expenses rose from RMB 343 million in FY2022 to RMB 548 million in FY2023, mainly due to increased office expenses, travel costs, and research and development expenses related to business growth[134] Taxation - The company reported a total tax expense of RMB 13,795,000 for the year, up from RMB 9,951,000, indicating a rise of 38.5%[39] - The income tax expense for 2023 was RMB 13,795,000, compared to RMB 9,951,000 in 2022, reflecting a 38.5% increase[52] - The group's income tax expense increased from RMB 88 million in FY2022 to RMB 126 million in FY2023, driven by a further increase in profit before tax[135] Future Outlook and Strategy - The company plans to continue expanding its online media advertising services to meet growing client marketing needs[4] - The company anticipates continued growth in brand services and advertising placement as part of its future outlook[42] - The company plans to enhance its market position as a brand, advertising, and marketing service provider in China by developing a brand data platform and expanding regional service coverage[71] - The company expects to continue strengthening partnerships with leading online platforms and enhancing the competitiveness of its online media advertising platform[71] - The company has no significant future plans for investments or capital assets as of the announcement date, suggesting a cautious outlook[104] Corporate Governance - The group has established an audit committee consisting of three independent non-executive directors to ensure compliance with corporate governance standards[119] - The company continues to review and monitor its corporate governance practices to ensure compliance with the corporate governance code[116] Dividends and Shareholder Returns - The company did not declare or pay any dividends for the year ended December 31, 2023[53] - The company did not declare any final dividend for fiscal year 2023, indicating a focus on reinvestment or cash preservation[108] Miscellaneous - The company has adopted new accounting standards effective January 1, 2023, which may impact financial reporting but not significantly affect the financial statements[32] - The company did not utilize any financial instruments for hedging purposes in fiscal year 2023, indicating a straightforward approach to foreign exchange risk management[98] - There were no major acquisitions or disposals of subsidiaries, associates, or joint ventures during the fiscal year 2023, reflecting a conservative growth strategy[105] - The group has no pledged assets as of December 31, 2023[91] - The company had a total of 198 full-time employees as of December 31, 2023, all located in China, indicating a focused operational footprint[99]