Advertising and Partnerships - The company established a diverse group of advertisers from various industries, including e-commerce, media, finance, and education, to adapt to the rapidly changing advertising industry [8]. - The company is a partner in multiple advertising programs, including Google AdWords Reseller Programme and Meta's China agency partnership, enhancing its media coverage and advertising optimization capabilities [9]. - The company has expanded its media partnerships and continues to improve advertising returns for its clients [10]. - The company continues to enhance its strategic partnerships with major media publishers such as Meta, Google, and TikTok to optimize advertising placements [22]. - The company has been recognized as a quality partner by Meta for six consecutive years and has received multiple accolades for its digital marketing impact [11]. Financial Performance - For the fiscal year ending December 31, 2024, the company reported revenue of RMB 303,365,000, representing a 3.1% increase from RMB 294,157,000 in 2023 [18]. - The gross profit for the same period was RMB 53,621,000, a decrease of 3.9% compared to RMB 55,801,000 in 2023 [18]. - The net loss for the year was RMB 4,830,000, a significant improvement of 57.9% from a loss of RMB 11,464,000 in 2023 [18]. - Total assets increased to RMB 709,318,000 in 2024, up from RMB 670,661,000 in 2023, marking a growth of approximately 5.3% [21]. - Total liabilities rose to RMB 514,189,000 in 2024, compared to RMB 474,542,000 in 2023, reflecting an increase of about 8.3% [21]. Advertising Optimization and Technology - The proprietary advertising optimization management platform, AdTensor, has been significantly upgraded with new AI GPU clusters, enhancing computational power and scalability [14]. - The company plans to increase R&D investment in AI, big data analysis, and automation technologies to optimize advertising performance and explore new business growth opportunities [14]. - The company has integrated advanced AI technologies into its AdTensor platform, enhancing video production efficiency and quality [28]. - The company has developed an AI automatic editing feature that significantly reduces the time required for video editing from hundreds of hours to just one minute [28]. - The company aims to combine technology-based materials with real-person filming to enhance production efficiency and quality for brands expanding overseas [29]. Awards and Recognition - The company received several awards in 2024, including the New Business Powerhouse Award from Outbrain and recognition as a leading partner by Kwai for Business [13]. - The company has been awarded various industry recognitions, including the 2023 Marketing Awards and the IAI International Advertising Awards [11]. - The company has been recognized with multiple awards, including the 2024 New Business Powerhouse Award from Outbrain and the 2024 Excellence in Overseas Advertising Growth Award from Microsoft [24][26]. Employee and Management - The total number of employees as of December 31, 2024, is 145, with a gender distribution of 43 males and 102 females [193]. - The employee turnover rate for the year ending December 31, 2024, is 31%, with a total of 45 employees leaving the company [197]. - The company emphasizes work-life balance by providing monthly team activity funding for employees [200]. - The executive director, Ms. Chang, has approximately 15 years of experience in advertising, marketing, and technology, contributing to the company's strategic planning and operations [77]. - Ms. Li, the senior vice president, has over 15 years of experience in online marketing services, overseeing marketing and new customer development [79]. Corporate Governance - The company has a commitment to high standards of corporate governance to protect shareholder interests and enhance corporate value and accountability [94]. - The company has complied with all mandatory provisions of the corporate governance code during the year, except for a deviation disclosed in the report [94]. - The board consists of 2 executive directors, 1 non-executive director, and 3 independent non-executive directors [102]. - The company has established three board committees: Audit Committee, Remuneration Committee, and Nomination Committee [112]. - The board is responsible for reviewing and monitoring compliance with legal and regulatory requirements [111]. Environmental, Social, and Governance (ESG) - The company is committed to sustainable development and integrates environmental management into its business decisions, focusing on stakeholder engagement [165]. - The total greenhouse gas emissions for the year ending December 31, 2024, decreased to 29.17 tons of CO2 equivalent from 43.96 tons in 2023, representing a reduction of approximately 33.7% [174]. - The company has implemented a green office initiative to minimize waste generation and maximize resource utilization [178]. - The company encourages employee participation in environmental activities, such as recycling workshops and sustainability practices, to promote a culture of sustainability [187]. - The board of directors is responsible for overseeing ESG matters and has formed a working group to assist in implementing related strategies [167].

Financial Performance - The company's revenue for the year ended December 31, 2024, was RMB 303,365,000, representing a 3.1% increase from RMB 294,157,000 in 2023[5] - Gross profit decreased by 3.9% to RMB 53,621,000 in 2024, down from RMB 55,801,000 in 2023[5] - The net loss for the year improved significantly by 57.9%, amounting to RMB 4,830,000 compared to RMB 11,464,000 in the previous year[5] - Total revenue increased by approximately RMB 9.2 million or 3.1% to RMB 303.4 million, primarily driven by an increase in CPA pricing model revenue[15] - Revenue from the CPA pricing model reached RMB 243.5 million, accounting for 80.3% of total revenue, while CPC/CPM pricing model revenue was RMB 59.9 million, representing 19.7%[14] - The financial sector contributed RMB 114.7 million or 37.8% to total revenue, followed by e-commerce at RMB 101.1 million or 33.3%[14] - Gross profit decreased to RMB 53.6 million with a gross margin of 17.7%, down from 19.0% in the previous year[19] - Other income increased by approximately RMB 4.2 million or 69.2% to RMB 10.3 million, attributed to more effective cash utilization through flexible allocation of short-term deposits[20] - The company recorded a tax credit of approximately RMB 1.5 million this year, compared to RMB 1.8 million last year, mainly due to a narrowing net loss[24] - The company reported a loss of approximately RMB 4.8 million this year, an improvement from a loss of approximately RMB 11.5 million in the previous year[25] - The return on equity improved to -2.5% from -5.8% year-on-year, while the total asset return also improved to -0.7% from -1.7%[44] Operational Metrics - The number of advertisers increased to 1,332 in 2024, up from 785 in 2023, indicating a growth of 69.5%[9] - Advertiser spending reached approximately RMB 3.1 billion, a growth of about 14.8% from approximately RMB 2.7 billion in the previous year[9] - The number of media publishers from which the company purchased advertising inventory decreased to 37 in 2024 from 50 in 2023, reflecting a strategic focus on optimizing partnerships[9] - Total sales cost rose by approximately RMB 11.4 million or 4.8% to RMB 249.7 million, mainly due to increased traffic acquisition costs[17] - Sales and distribution expenses rose by approximately RMB 0.3 million or 2.7% to RMB 12.2 million, driven by increased salaries and bonuses for sales and marketing personnel[21] - Total employee costs amounted to approximately RMB 38.8 million this year, down from RMB 43.0 million last year, reflecting a reduction in workforce due to underperformance in game projects[27] Cash Flow and Assets - Cash and cash equivalents increased by approximately RMB 36.6 million from RMB 358.5 million to RMB 395.1 million as of December 31, 2024, primarily due to the withdrawal of fixed deposits[31] - Net cash flow from operating activities was a negative RMB 13.9 million this year, compared to a positive RMB 62.6 million last year, indicating a decline in operational cash generation[39] - The net cash flow from operating activities changed from a net inflow of approximately RMB 62.6 million to a net outflow of approximately RMB 13.9 million, primarily due to increased trade receivables as a result of offering longer payment terms to customers in a competitive market[40] - The net cash flow from investing activities increased by approximately 287.0%, mainly due to the withdrawal of fixed deposits during the reporting period[40] - The net cash flow from financing activities changed from a net inflow of approximately RMB 9.2 million to a net outflow of approximately RMB 2.4 million, primarily due to funds received from a placement in the previous year[40] - Current assets increased from RMB 645,877,000 in 2023 to RMB 692,099,000 in 2024, representing an increase of about 7.1%[52] - Trade receivables rose significantly from RMB 178,107,000 in 2023 to RMB 227,049,000 in 2024, an increase of approximately 27.4%[52] - Cash and cash equivalents increased from RMB 358,466,000 in 2023 to RMB 395,103,000 in 2024, reflecting a growth of about 10.2%[52] - Total liabilities increased from RMB 473,572,000 in 2023 to RMB 514,020,000 in 2024, marking an increase of approximately 8.5%[52] Strategic Initiatives - The company has restructured its AdTensor technology platform, enhancing computational power and scalability with a new AI GPU cluster[10] - Advanced AI technologies, including generative AI and large language models, have been integrated into the AdTensor platform to improve video production workflows[11] - The company aims to expand its media publisher network to include a mix of top-tier and mid-tail publishers with international influence[9] - The company maintains a cautious optimism towards exploring new business growth points and opportunities in emerging overseas markets[12] - The company aims to enhance data collection, analysis, and application to shift from experience-driven to data-driven decision-making[94] - The company plans to strengthen its global marketing services, including performance advertising, influencer marketing, and video advertising production[94] - AI technology will be a core competitive advantage, with investments in algorithm and system architecture for applications in video models and virtual shooting[95] - The company will focus on cross-industry collaboration and ecosystem building to explore new marketing models and growth points[94] - The company will actively expand into international markets while tailoring marketing strategies to local cultural and consumer behavior differences[94] Governance and Compliance - The company has adopted a corporate governance code and believes it has complied with all mandatory disclosure requirements[98] - The company did not apply for or obtain any bank financing during the year, with no outstanding debt securities or loans as of December 31, 2024[43] - The company has not declared or paid any dividends since its incorporation[78] - The board of directors has approved a share incentive plan to attract and retain talent[118] - The company is taking a cautious approach to acquisitions due to the impact of the global economic downturn[104] Shareholder Matters - The company will hold its annual general meeting on June 10, 2025, to discuss shareholder matters[110] - The company will suspend share transfer registration from June 5 to June 10, 2025, to determine eligible shareholders for the annual general meeting[111] - The company plans to issue 124,500,000 shares at a placement price of HKD 0.104 per share in May 2023[115] - A subsequent placement of 149,400,000 shares is scheduled for January 2025 at a price of HKD 0.090 per share[116] - The company entered into a placement agreement with Golden Dragon Securities Limited to issue up to 149,400,000 shares at a price of HKD 0.09 per share, raising approximately HKD 13.12 million[93] - The placement represents about 16.7% of the company's enlarged issued share capital following the completion of the placement[93]

Advertising and Client Expansion - In 2023, AdTiger expanded its advertising client base across various industries, including e-commerce, media, finance, and education, adapting to rapid changes in advertising demand[8]. - The company became an official partner of Microsoft Advertising in 2023, enhancing its media coverage and advertising services[9]. - AdTiger's advertising services include performance advertising, influencer marketing, brand public relations, and video advertising production, targeting global clients[12]. - The company has established partnerships with top media publishers like Meta, Google, and TikTok, allowing clients to optimize their advertising campaigns[9]. - AdTiger's media partnerships have been recognized with various accolades, including being named a certified partner for Snapchat and TikTok Ads[10]. - The company plans to expand its media publisher network to include a mix of top-tier and mid-tail publishers with international influence[10]. Technological Advancements - AdTiger's proprietary advertising optimization platform, AdTensor, underwent significant technological upgrades, including the integration of AI GPU clusters and advanced AI voice technology[12]. - The introduction of AI-driven features in the AdTensor platform has significantly enhanced video editing efficiency, allowing for rapid content creation[28]. - The company plans to enhance its advertising formats and materials, focusing on the development and maintenance of AdTensor, in response to increasing demand from advertisers and media publishers[72]. - The company is committed to increasing R&D investment, particularly in AI, big data analytics, and automation technologies[72]. Financial Performance - The company's revenue for the year ended December 31, 2023, was RMB 294,157,000, a decrease of 17.1% compared to RMB 354,646,000 in 2022[17]. - Gross profit for the same period was RMB 55,801,000, down 9.6% from RMB 61,729,000 in the previous year[17]. - The company reported a net loss of RMB 11,464,000 for 2023, a significant decline of 225.6% compared to a profit of RMB 9,128,000 in 2022[17]. - Total assets increased to RMB 670,661,000 in 2023 from RMB 620,812,000 in 2022, reflecting a growth of 8.4%[21]. - Total liabilities rose to RMB 474,542,000 in 2023, up from RMB 427,051,000 in 2022, indicating an increase of 11.1%[21]. - Total sales costs decreased by approximately RMB 54.5 million or 18.6% to about RMB 238.4 million, mainly due to reduced traffic acquisition costs[35]. - The gross profit margin improved to 19.0% from 17.4% year-on-year, with total gross profit amounting to RMB 55.8 million[37]. Market and Revenue Insights - Advertiser spending reached approximately RMB 2.7 billion in 2023, a significant increase of 42.1% compared to RMB 1.9 billion in the previous year[25]. - The number of advertisers increased to 785 in 2023 from 675 in 2022, representing a growth of 16.3%[25]. - Revenue from the CPA pricing model was RMB 230.0 million, accounting for 78.2% of total revenue, while CPC/CPM pricing model revenue was RMB 64.1 million, representing 21.8%[32]. - The financial sector contributed RMB 110.7 million or 37.6% to total revenue, while e-commerce contributed RMB 102.4 million or 34.8%[32]. Strategic Growth and Future Plans - The company aims to explore strategic investments and acquisition opportunities to strengthen its product portfolio and enhance brand reputation[12]. - The company plans to expand its media publisher network, increasing the number of media publishers from 33 in 2022 to 50 in 2023[27]. - The company aims to enhance its global presence and explore opportunities in digital entertainment, online gaming, and the metaverse[13]. - The management has provided an optimistic outlook, forecasting a revenue growth of 20% for the next fiscal year[93]. - A strategic acquisition is in progress, which is projected to increase the company's customer base by 40%[93]. Corporate Governance and Management - The board consists of 2 executive directors, 1 non-executive director, and 3 independent non-executive directors, ensuring a diverse range of business experience and expertise[113]. - The company has implemented robust internal controls and risk management procedures to ensure operational efficiency and compliance[105]. - The company emphasizes the importance of board independence for good corporate governance and has confirmed that all independent non-executive directors are independent for the year[115]. - The company has established principles for determining individual director compensation, considering comparable company pay and responsibilities[135]. Environmental, Social, and Governance (ESG) Initiatives - The company has established an Environmental, Social, and Governance (ESG) working group to assist the board in monitoring and promoting ESG strategies[177]. - The total greenhouse gas emissions for the year 2023 amounted to 43.96 tons of CO2 equivalent, an increase from 28.35 tons in 2022, reflecting a 55% rise[188]. - The total energy consumption for 2023 was 75,572 kWh, up from 47,652 kWh in 2022, representing a 58.5% increase[195]. - The company aims to maintain or reduce total greenhouse gas emissions density in the next reporting year, using 2023 as the baseline[188]. - The company actively promotes green office practices to minimize waste generation and maximize resource utilization[193].

Financial Performance - The company's revenue for the year ended December 31, 2023, was RMB 294,157,000, a decrease of 17.1% compared to RMB 354,646,000 in 2022[5]. - Gross profit for the same period was RMB 55,801,000, down 9.6% from RMB 61,729,000 in the previous year[5]. - The company reported a net loss of RMB 11,464,000 for the year, a significant decline of 225.6% compared to a profit of RMB 9,128,000 in 2022[5]. - Total revenue decreased by approximately RMB 60.4 million or 17.1% to about RMB 294.2 million, primarily due to a decline in CPA pricing model revenue, influenced by global economic downturn and reduced advertising demand, especially in the education sector[18]. - The company recorded a net loss of approximately RMB 11.5 million for the year, compared to a profit of approximately RMB 9.1 million in the previous year[30]. - The group's pre-tax loss for 2023 was RMB 13,221,000, compared to a profit of RMB 11,641,000 in 2022, indicating a significant decline in performance[92]. Revenue Sources - Revenue from specific behavior (acting as principal) was RMB 235,174 thousand, down from RMB 297,597 thousand in the previous year, representing a decline of 21%[86]. - Revenue from agency agreements was RMB 58,983 thousand, slightly up from RMB 57,049 thousand in 2022, indicating a growth of 3%[86]. - Revenue from mainland China accounted for RMB 109,860 thousand in 2023, down 17% from RMB 131,647 thousand in 2022[83]. - Revenue from Hong Kong increased significantly to RMB 65,740 thousand in 2023, up 40% from RMB 46,970 thousand in 2022[83]. - Revenue from Indonesia decreased by 45% to RMB 50,753 thousand in 2023 from RMB 92,320 thousand in 2022[83]. Advertising and Market Growth - The number of advertisers increased to 785 as of December 31, 2023, up from 675 in the previous year, representing a growth of approximately 16.3%[10]. - Advertisers' spending reached approximately RMB 2.7 billion, an increase of about 42.1% from approximately RMB 1.9 billion in the previous year[10]. - The number of media publishers from which the company purchased advertising space rose to 50, compared to 33 in the previous year, indicating a growth of 51.5%[11]. - The company aims to expand its media publisher network to include a mix of top-tier and mid-tail publishers with international influence[11]. - The company has been recognized with multiple awards for its digital marketing capabilities, including accolades from TikTok for Business and IAI International Advertising Awards in 2023[10]. Cost Management - Sales costs decreased by approximately RMB 54.5 million or 18.6% to about RMB 238.4 million, mainly due to reduced traffic acquisition costs from decreased advertising space purchases[21]. - Gross profit decreased to RMB 55.8 million with a gross margin of 19.0%, compared to RMB 61.7 million and a gross margin of 17.4% in the previous year[22]. - Administrative expenses increased by approximately RMB 19.3 million or 44.5% to about RMB 62.7 million, primarily due to a significant increase in R&D expenses by RMB 8.7 million or 241.7% and an increase in asset impairment losses by RMB 6.0 million or 1,500%[28]. Cash Flow and Liquidity - Cash and cash equivalents increased by approximately RMB 86.9 million to about RMB 358.5 million, mainly due to improved credit management and proceeds from the sale of financial assets[38]. - Net cash flow from operating activities decreased by approximately 39.0% to RMB 62,612 thousand from RMB 102,577 thousand due to a decline in operating profit[46]. - Cash flow from investing activities shifted from a net outflow of approximately RMB 106.8 million to a net inflow of approximately RMB 12.7 million, primarily due to the redemption of financial assets measured at fair value[46]. - Net cash flow from financing activities changed from a net outflow of approximately RMB 4.0 million to a net inflow of approximately RMB 9.2 million, mainly due to proceeds from a placement[46]. Strategic Initiatives - The company is expanding its game development team and exploring online game development as potential growth areas[14]. - The company plans to continue diversifying its business to create greater value for shareholders[14]. - The company plans to enhance its R&D investment, particularly in AI, big data analytics, and automation technologies, to optimize the AdTensor platform[111]. - The company aims to explore strategic investments and acquisition opportunities to strengthen its product portfolio and enhance brand reputation[111]. - The company intends to diversify its operations by exploring opportunities in digital entertainment, online gaming, and the metaverse[112]. Financial Position - Total liabilities increased to RMB 473,572,000 from RMB 426,833,000, which is an increase of 10.9% year-over-year[61]. - The company's equity increased to RMB 196,119,000, up from RMB 193,761,000, indicating a growth of 1.8% year-over-year[63]. - Trade receivables decreased to RMB 178,107,000 from RMB 204,453,000, a decline of 12.9% year-over-year[61]. - The expected credit loss rate for trade receivables was 4.63% as of December 31, 2023, indicating a potential increase in credit risk[102]. Shareholder Matters - The company has not declared or paid any dividends since its incorporation[93]. - The annual general meeting is scheduled for June 6, 2024, to discuss shareholder matters[131]. - The company has not declared a final dividend for the year ending December 31, 2023[130].

Financial Performance - Revenue for the six months ended June 30, 2023, was RMB 167,733,000, a decrease of 11.9% compared to RMB 190,463,000 in the same period of 2022[9]. - Profit for the period decreased by 14.3% to RMB 5,423,000 compared to RMB 6,329,000 in the previous year[9]. - Total revenue decreased by RMB 22.7 million or 11.9% to RMB 167.7 million compared to RMB 190.5 million for the same period last year, primarily due to the global economic downturn and declining advertising demand[26]. - Net profit for the period decreased by RMB 0.9 million or 14.3% to RMB 5.4 million, influenced by the aforementioned factors[37]. - The company reported a total comprehensive income of RMB 10,350,000 for the period, compared to RMB 11,867,000 in the previous year, reflecting a decrease of 12.7%[72]. - Basic and diluted earnings per share remained at RMB 0.01, unchanged from the previous year[70]. - The company reported a pre-tax profit of RMB 37,235,000 for the six months ended June 30, 2023, compared to RMB 35,742,000 in the same period of 2022, indicating an increase of 4.16%[98]. Revenue Breakdown - Advertising expenditure from advertisers reached RMB 1,193 million, an increase of approximately 52.2% from RMB 783.8 million for the six months ended June 30, 2022[20]. - The revenue from the CPA pricing model was RMB 130.5 million, accounting for 77.8% of total revenue, while the CPC/CPM pricing model generated RMB 37.2 million, representing 22.2% of total revenue[25]. - The revenue from e-commerce increased to RMB 60.2 million, which is 35.9% of total revenue, compared to RMB 54.1 million or 28.4% in the previous year[25]. - Revenue from customer contracts under the CPA pricing model was RMB 130,490,000, down from RMB 164,929,000, representing a decline of 20.87%[96]. Cost and Expenses - Sales costs decreased by RMB 24.1 million or 15.3% to RMB 133.4 million from RMB 157.6 million in the same period last year, mainly due to reduced costs in acquiring advertising space from application developers[28]. - Sales and distribution expenses increased by RMB 1.4 million or 39.8% to RMB 4.9 million, driven by recruitment of additional sales and marketing personnel[33]. - Administrative expenses rose by RMB 5.8 million or 29.6% to RMB 25.2 million, mainly due to recruitment efforts and ongoing R&D investments[34]. - The cost of services provided (excluding employee benefits) was RMB 130,498,000, compared to RMB 154,721,000 in the previous year, reflecting a reduction of 15.63%[98]. Cash Flow and Assets - As of June 30, 2023, cash and cash equivalents increased by RMB 158.0 million to RMB 429.6 million from RMB 271.6 million as of December 31, 2022[45]. - Net cash flow from operating activities for the six months ended June 30, 2023, was RMB 36.3 million, compared to RMB 15.5 million for the same period in 2022[53]. - Total assets as of June 30, 2023, were RMB 887,463,000, an increase from RMB 800,812,000 as of December 31, 2022[75]. - Trade receivables rose to RMB 222,635,000, up from RMB 204,453,000, indicating a growth of 8.9%[75]. - The company reported a significant increase in trade payables, which rose to RMB 38,071,000 from RMB 7,943,000 in the previous year, indicating a growth of 378%[81]. Strategic Initiatives - The company plans to enhance its AI capabilities in video and other frontier areas, with increased R&D investment in its proprietary advertising optimization platform, AdTensor[17]. - The company aims to expand its media publisher network to include a mix of top-tier and mid-tail publishers with international influence[16]. - The company is focusing on enhancing its advertising formats and materials, as well as supporting the development and maintenance of AdTensor, which utilizes AI technology for real-time ad optimization[136]. - The company plans to increase investment in big data and AI algorithm systems to improve video ad production efficiency and reduce costs, thereby maximizing video ad performance[136]. Shareholder Information - As of June 30, 2023, the total shares held by directors and senior management in the company amounted to 288,000,000 shares, representing approximately 38.55% of the issued shares[144]. - The company has a stock option plan approved on June 22, 2020, allowing for the issuance of up to 60,000,000 shares, which is capped at 10% of the total shares issued at the time of listing[152]. - Major shareholders include Fetech and Hera, each holding 229,500,000 shares and 58,500,000 shares respectively, both representing significant ownership stakes[147]. - The board has decided not to declare any interim dividend for the reporting period[166]. Market and Growth Outlook - The company plans to expand its market presence in Southeast Asia, targeting a 30% increase in market share by the end of 2024[172]. - New product launches are expected to contribute an additional HKD 100 million in revenue for the second half of 2023[172]. - The company has set a performance guidance of 10% revenue growth for the next fiscal year[172]. - A strategic acquisition is in progress, which is projected to enhance the company's service offerings and increase customer retention by 20%[172].

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Advertising Strategy and Partnerships - The company has established a diverse group of advertisers from various industries, including e-commerce, media, travel, finance, gaming, education, healthcare, and film, to adapt to the rapidly changing advertising industry[6]. - The company has been a partner in the Google AdWords Reseller Programme since 2016 and has maintained partnerships with major media platforms such as Facebook, TikTok, and Snapchat[7]. - The proprietary advertising optimization management platform, AdTensor, utilizes AI technology for real-time advertising optimization, enhancing the conversion potential for advertisers[9]. - The company plans to expand its media publisher group to include a mix of top-tier and mid-tail media publishers with international influence[8]. - The company aims to maintain and further diversify its advertiser group while ensuring stable relationships with existing advertisers and media publishers[12]. - The company has identified the metaverse as a strategic development direction and aims to provide comprehensive marketing services, including performance advertising and influencer marketing[12]. - The company intends to increase R&D efforts to develop AI and big data-based SaaS products to enhance advertisers' customer acquisition capabilities[12]. Financial Performance - Revenue for the year ended December 31, 2022, was RMB 354,646,000, representing a 0.8% increase from RMB 351,831,000 in 2021[15]. - Gross profit decreased by 6.3% to RMB 61,729,000 in 2022 from RMB 65,858,000 in 2021[15]. - Net profit for the year was RMB 9,128,000, down 23.2% from RMB 11,893,000 in the previous year[15]. - Total assets increased significantly to RMB 620,812,000 in 2022, up from RMB 410,976,000 in 2021, marking a growth of 51%[19]. - Total liabilities rose to RMB 427,051,000 in 2022, compared to RMB 233,862,000 in 2021, reflecting an increase of 82.5%[19]. - The number of advertisers reached 675 as of December 31, 2022, up from 596 in 2021, indicating a growth of 13.3%[24]. - Advertising spending from advertisers was approximately RMB 1.9 billion, an increase of about 35.7% from the previous year's RMB 1.4 billion[30]. - Total revenue increased by approximately RMB 2.8 million or 0.8% to approximately RMB 354.6 million, primarily due to increased revenue from CPC/CPM pricing models[35]. Research and Development - Significant investment in R&D for AdTensor was made to improve AI-driven advertising strategies and management, focusing on video AI capabilities[26]. - The company aims to leverage AI technology to create more engaging and realistic advertising materials, enhancing the effectiveness of ad campaigns[27]. - The company plans to enhance its AI algorithm capabilities in video processing and multi-language audio handling to improve production efficiency and client ROI[71]. - The company plans to increase R&D efforts to develop AI and big data-based advertising and marketing SaaS products[73]. Corporate Governance - The company has adopted a corporate governance code since its listing date and has complied with all mandatory provisions and applicable code provisions during the year[99]. - The board consists of 2 executive directors, 1 non-executive director, and 3 independent non-executive directors, ensuring a diverse range of business experience and knowledge[105]. - The company is committed to high standards of corporate governance to protect shareholder interests and enhance corporate value and accountability[99]. - The company has mechanisms in place to ensure the board can obtain independent opinions and advice, which are reviewed annually for effectiveness[104]. - The audit committee consists of three independent non-executive directors, ensuring proper oversight of financial reporting and auditing processes[118]. Environmental, Social, and Governance (ESG) Initiatives - The environmental, social, and governance report for 2022 outlines the company's strategies and performance in these areas[164]. - The company has established a series of environmental goals aimed at reducing operational impacts on the environment, considering industry best practices[171]. - The company emphasizes stakeholder engagement and communication to understand expectations and improve sustainability strategies[173]. - The company has committed to maintaining or reducing non-hazardous waste density in the next reporting year[184]. - The company is actively addressing climate change risks and has integrated them into its environmental, social, and governance (ESG) strategy[192]. Employee and Workforce Management - The company has implemented internal policies in accordance with labor laws to ensure employee rights and benefits, including compensation, recruitment, and training[198]. - The company has a comprehensive employee handbook that outlines employee rights, working hours, and benefits to ensure clarity and consistency[198]. - The company has established emergency response plans to mitigate risks from extreme weather events, aiming to minimize asset loss and supply chain disruptions[195]. - The total number of employees increased to 160 in 2022 from 118 in 2021, which may impact resource consumption metrics[182]. - The company recognizes climate change risks but does not foresee immediate impacts on its business, continuing to assess potential risks annually[197].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何部分內容而產生或 因依賴該等內容而引致的任何損失承擔任何責任。 本公告載有涉及風險及不明確因素的前瞻性陳述。除過往事實陳述以外的所有陳述均為前瞻 性陳述。該等陳述涉及已知及未知的風險、不明確及其他因素，當中部分並非本公司所能控 制，且可導致實際業績、表現或成果與該等前瞻性陳述所明示或暗示者存在重大差異。 閣 下不應依賴前瞻性陳述作為未來事件的預測。本公司概不承擔任何更新或修訂任何前瞻性陳 述的責任，無論是否由於新資料、未來事件或其他因素所致。 ADTIGER CORPORATIONS LIMITED 虎視傳媒有限公司 （於開曼群島註冊成立的有限公司） （股份代號：1163） 截至二零二二年十二月三十一日 止年度之年度業績公告 本公司董事會宣佈本集團截至二零二二年十二月三十一日止年度之綜合年度 業績，連同截至二零二一年十二月三十一日止年度的比較數字。 財務摘要 截至十二月三十一日止年度 二零二二年 二零二一年 年度變化 人民幣千元 人民幣千元 % ...

Revenue and Profitability - Revenue for the six months ended June 30, 2022, was RMB 190,463 thousand, representing a 32.8% increase from RMB 143,456 thousand in the same period of 2021[12] - Profit for the period was RMB 6,329 thousand, reflecting a significant decline of 54.0% from RMB 13,763 thousand in the previous year[12] - Total revenue increased by RMB 47.0 million or 32.8% to RMB 190.5 million compared to RMB 143.5 million in the same period last year, primarily due to an increase in the number of advertisers[30] - Total comprehensive income for the period was RMB 11,867 thousand, compared to RMB 14,145 thousand in the previous year, reflecting a decrease of 16.0%[86] - The company reported a basic and diluted earnings per share of RMB 0.01 for the six months ended June 30, 2022, compared to RMB 0.02 in the same period of 2021[84] Gross Profit and Margins - Gross profit for the same period was RMB 32,887 thousand, a decrease of 4.0% compared to RMB 34,250 thousand in 2021[12] - The company achieved a gross profit margin of 100% on total revenue of RMB 190.5 million, with total sales costs rising by 44.3% to RMB 157.6 million from RMB 109.2 million in the previous year[32] - The company's gross profit margin decreased to 17.3% for the six months ended June 30, 2022, from 23.9% in the same period of 2021[67] Advertising and Market Growth - The number of advertisers increased to 625 as of June 30, 2022, up from 596 as of December 31, 2021, indicating a growth of approximately 4.9%[19] - The number of media publishers from which advertising space was purchased rose to 39, compared to 32 as of December 31, 2021, marking a growth of 21.9%[19] - Advertising expenditure from advertisers was RMB 783.8 million, up approximately 15.5% from RMB 678.9 million in the previous year[23] - Revenue from customer contracts under the CPA pricing model was RMB 164,929 thousand, up from RMB 113,917 thousand, reflecting a growth of 45%[197] Expenses and Costs - Sales and distribution expenses rose by 40.0% to RMB 3,500,000, driven by increased recruitment of sales personnel to capture market share[39] - Administrative expenses increased by 30.0% to RMB 19,500,000, mainly due to recruitment of professional talent and ongoing R&D investments[41] - The cost of traffic acquisition increased by 50.5% to RMB 51.0 million, reflecting the need to meet increased advertising supply[32] - The cost of services provided (excluding employee benefits) was RMB 154,721 thousand, compared to RMB 107,049 thousand in the previous year, indicating an increase of 44.5%[200] Cash Flow and Financial Position - The net cash flow from operating activities for the six months ended June 30, 2022, was RMB 15.537 million, compared to RMB 8.493 million for the same period in 2021[63] - As of June 30, 2022, the company's cash and cash equivalents decreased by RMB 4.9 million to RMB 264.7 million from RMB 269.6 million as of December 31, 2021, primarily due to the purchase of financial assets measured at fair value through profit or loss[54] - The company incurred a net cash outflow from investing activities of RMB 23,089,000, primarily due to the purchase of financial assets measured at fair value[177] - The company's total lease liabilities amounted to RMB 1.3 million as of June 30, 2022, compared to RMB 0.343 million as of December 31, 2021[67] Research and Development - Increased investment in R&D for AdTensor, focusing on AI-driven strategies for advertising management and content generation[20] - The company aims to achieve breakthroughs in video AI technology, which is considered a core technology for the next generation of the internet, Metaverse[20] - The company has developed AI voice technology supporting over 70 languages and over 200 voice characters, enhancing the production of video advertising materials[21] Customer and Supplier Concentration - The company's five largest customers accounted for 55.6% and 59.2% of total revenue for the six months ended June 30, 2022, and 2021, respectively, with the largest customer contributing 16.9% and 26.5% of total revenue in the same periods[61] - The company's five largest suppliers represented 71.9% and 88.3% of total cost of sales for the six months ended June 30, 2022, and 2021, respectively, with the largest supplier accounting for 22.4% and 40.3% of total cost of sales in the same periods[62] Awards and Recognition - The company has been recognized with multiple awards, including the Annual Digital Marketing Influential Agency Award at the 13th Golden Mouse Digital Marketing Awards[14] - The company continues to maintain partnerships with major media platforms such as Facebook, Google, and TikTok to optimize advertising returns for clients[14]

Financial Performance - Revenue for the year ended December 31, 2021, was RMB 351,831,000, representing a 67.3% increase from RMB 210,322,000 in 2020[32] - Gross profit for the same period was RMB 65,858,000, up 54.4% from RMB 42,663,000 in 2020[32] - Net profit for the year increased significantly to RMB 11,893,000, a 311.8% rise compared to RMB 2,888,000 in 2020[32] - Adjusted net profit, excluding one-time listing expenses, was RMB 11,893,000, down 23.4% from RMB 15,534,000 in 2020[32] - Total revenue for the year 2021 reached RMB 351,831,000, a significant increase of 67% compared to RMB 210,322,000 in 2020[35] - The net profit for 2021 was RMB 11,893,000, up from RMB 2,888,000 in 2020, representing a growth of 311%[35] - The total assets as of December 31, 2021, amounted to RMB 410,976,000, an increase of 3.3% from RMB 396,670,000 in 2020[36] - The total liabilities for 2021 were RMB 233,862,000, slightly up from RMB 231,181,000 in 2020[36] - The number of advertisers increased to 596 by December 31, 2021, compared to 375 in the previous year, marking a growth of 59%[42] - The company expanded its media publisher partnerships to 32 in 2021, up from 27 in 2020, indicating a strategic growth in media coverage[44] Advertising and Market Strategy - The company expanded its advertising client base across various industries, including e-commerce, media, and finance, despite ongoing COVID-19 challenges[23] - The company aims to enhance its media coverage by partnering with top media publishers and expanding into new advertising markets[24] - AdTensor, the company's proprietary advertising optimization platform, utilizes AI technology for real-time ad management and optimization[25] - The company is focusing on the Metaverse trend and plans to make breakthroughs in video AI algorithms to strengthen its competitive edge[25] - The company has maintained stable relationships with existing advertisers and media publishers while seeking to diversify its client base[27] - The company became the first certified agency for Taboola Pro in the Greater China region in 2021[24] Revenue Breakdown - Total revenue increased by RMB 141.5 million or 67.3% from RMB 210.3 million in 2020 to RMB 351.8 million in 2021, primarily due to an increase in CPA pricing model revenue by RMB 135.1 million[52] - CPA pricing model revenue was RMB 309.5 million, accounting for 88.0% of total revenue, while CPC/CPM pricing model revenue was RMB 42.3 million, accounting for 12.0%[52] - The revenue from e-commerce was RMB 157.6 million, accounting for 44.8% of total revenue, showing a slight increase from 44.7% in 2020[52] Cost and Expenses - Sales costs rose by RMB 118.3 million or 70.6% from RMB 167.7 million in 2020 to RMB 286.0 million in 2021, mainly due to increased advertising supply under the CPA pricing model[53] - The company’s sales and distribution expenses increased by RMB 6.5 million or 232.1% to RMB 9.3 million in 2021, primarily due to higher salaries and bonuses for sales and marketing personnel[60] - Other income and gains decreased by RMB 2.1 million or 65.6% to approximately RMB 1.1 million in 2021, mainly due to reduced foreign exchange gains[59] - Administrative expenses increased by approximately RMB 0.8 million or 2% to RMB 41.4 million in 2021, attributed to business expansion and an increase in employee numbers[61] - Other expenses increased from RMB 111,000 in the year ended December 31, 2020, to RMB 613,000 in the year ended December 31, 2021, representing a rise of RMB 502,000 or 452.3% due to foreign exchange losses recorded in 2021[62] Employee and Management - Total employee costs for the year amounted to approximately RMB 34.1 million, up from approximately RMB 11.8 million in the year ended December 31, 2020[72] - The number of employees increased from 66 as of December 31, 2020, to 118 as of December 31, 2021, with a notable rise in the number of optimization and design staff[72] - The company has established a strong management team with diverse backgrounds in finance, advertising, and technology, enhancing operational efficiency[136][137] - The financial management is overseen by CFO Zhao Xiaojun, who has over ten years of experience in accounting and financial management[136] Corporate Governance - The company has adopted a corporate governance code since its listing date and has complied with all applicable provisions of the code during the year, except for the deviation disclosed in the section regarding the roles of the Chairman and CEO[144] - The board consists of 2 executive directors, 1 non-executive director, and 3 independent non-executive directors, ensuring compliance with the requirement that independent non-executive directors represent at least one-third of the board[148] - The independent non-executive directors have confirmed their independence in accordance with the listing rules[150] - The company has a structured approach to corporate governance, with various committees such as the audit and remuneration committees in place[130][132] Risk Management - The company is facing various financial and market risks, including foreign currency risk, credit risk, and liquidity risk[103] - The company has established a risk management framework with the assistance of an independent risk consultant, including a "Risk Assessment Manual" and risk evaluations[196] - The board and audit committee reviewed the effectiveness of the risk management and internal control systems, considering financial, operational, and compliance controls[197] Investment and Future Plans - The company plans to allocate 35% of the IPO proceeds (approximately HKD 35.3 million) towards AI technology and capabilities[113] - The company is committed to improving its video AI algorithm capabilities, recognizing AI technology as a core component supporting the Metaverse[107] - The company plans to make strategic investments and acquisitions, allocating 10% of the IPO proceeds (approximately HKD 10.1 million) for this purpose[113] - The company has temporarily delayed the use of IPO proceeds for the AdTensor platform to focus on breakthroughs in AI video technology[114]