香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何部分內容而產生或 因依賴該等內容而引致的任何損失承擔任何責任。 本公告載有涉及風險及不明確因素的前瞻性陳述。除過往事實陳述以外的所有陳述均為前瞻 性陳述。該等陳述涉及已知及未知的風險、不明確及其他因素，當中部分並非本公司所能控 制，且可導致實際業績、表現或成果與該等前瞻性陳述所明示或暗示者存在重大差異。 閣 下不應依賴前瞻性陳述作為未來事件的預測。本公司概不承擔任何更新或修訂任何前瞻性陳 述的責任，無論是否由於新資料、未來事件或其他因素所致。 ADTIGER CORPORATIONS LIMITED 虎視傳媒有限公司 （於開曼群島註冊成立的有限公司） （股份代號：1163） 截至二零二二年十二月三十一日 止年度之年度業績公告 本公司董事會宣佈本集團截至二零二二年十二月三十一日止年度之綜合年度 業績，連同截至二零二一年十二月三十一日止年度的比較數字。 財務摘要 截至十二月三十一日止年度 二零二二年 二零二一年 年度變化 人民幣千元 人民幣千元 % ...

Revenue and Profitability - Revenue for the six months ended June 30, 2022, was RMB 190,463 thousand, representing a 32.8% increase from RMB 143,456 thousand in the same period of 2021[12] - Profit for the period was RMB 6,329 thousand, reflecting a significant decline of 54.0% from RMB 13,763 thousand in the previous year[12] - Total revenue increased by RMB 47.0 million or 32.8% to RMB 190.5 million compared to RMB 143.5 million in the same period last year, primarily due to an increase in the number of advertisers[30] - Total comprehensive income for the period was RMB 11,867 thousand, compared to RMB 14,145 thousand in the previous year, reflecting a decrease of 16.0%[86] - The company reported a basic and diluted earnings per share of RMB 0.01 for the six months ended June 30, 2022, compared to RMB 0.02 in the same period of 2021[84] Gross Profit and Margins - Gross profit for the same period was RMB 32,887 thousand, a decrease of 4.0% compared to RMB 34,250 thousand in 2021[12] - The company achieved a gross profit margin of 100% on total revenue of RMB 190.5 million, with total sales costs rising by 44.3% to RMB 157.6 million from RMB 109.2 million in the previous year[32] - The company's gross profit margin decreased to 17.3% for the six months ended June 30, 2022, from 23.9% in the same period of 2021[67] Advertising and Market Growth - The number of advertisers increased to 625 as of June 30, 2022, up from 596 as of December 31, 2021, indicating a growth of approximately 4.9%[19] - The number of media publishers from which advertising space was purchased rose to 39, compared to 32 as of December 31, 2021, marking a growth of 21.9%[19] - Advertising expenditure from advertisers was RMB 783.8 million, up approximately 15.5% from RMB 678.9 million in the previous year[23] - Revenue from customer contracts under the CPA pricing model was RMB 164,929 thousand, up from RMB 113,917 thousand, reflecting a growth of 45%[197] Expenses and Costs - Sales and distribution expenses rose by 40.0% to RMB 3,500,000, driven by increased recruitment of sales personnel to capture market share[39] - Administrative expenses increased by 30.0% to RMB 19,500,000, mainly due to recruitment of professional talent and ongoing R&D investments[41] - The cost of traffic acquisition increased by 50.5% to RMB 51.0 million, reflecting the need to meet increased advertising supply[32] - The cost of services provided (excluding employee benefits) was RMB 154,721 thousand, compared to RMB 107,049 thousand in the previous year, indicating an increase of 44.5%[200] Cash Flow and Financial Position - The net cash flow from operating activities for the six months ended June 30, 2022, was RMB 15.537 million, compared to RMB 8.493 million for the same period in 2021[63] - As of June 30, 2022, the company's cash and cash equivalents decreased by RMB 4.9 million to RMB 264.7 million from RMB 269.6 million as of December 31, 2021, primarily due to the purchase of financial assets measured at fair value through profit or loss[54] - The company incurred a net cash outflow from investing activities of RMB 23,089,000, primarily due to the purchase of financial assets measured at fair value[177] - The company's total lease liabilities amounted to RMB 1.3 million as of June 30, 2022, compared to RMB 0.343 million as of December 31, 2021[67] Research and Development - Increased investment in R&D for AdTensor, focusing on AI-driven strategies for advertising management and content generation[20] - The company aims to achieve breakthroughs in video AI technology, which is considered a core technology for the next generation of the internet, Metaverse[20] - The company has developed AI voice technology supporting over 70 languages and over 200 voice characters, enhancing the production of video advertising materials[21] Customer and Supplier Concentration - The company's five largest customers accounted for 55.6% and 59.2% of total revenue for the six months ended June 30, 2022, and 2021, respectively, with the largest customer contributing 16.9% and 26.5% of total revenue in the same periods[61] - The company's five largest suppliers represented 71.9% and 88.3% of total cost of sales for the six months ended June 30, 2022, and 2021, respectively, with the largest supplier accounting for 22.4% and 40.3% of total cost of sales in the same periods[62] Awards and Recognition - The company has been recognized with multiple awards, including the Annual Digital Marketing Influential Agency Award at the 13th Golden Mouse Digital Marketing Awards[14] - The company continues to maintain partnerships with major media platforms such as Facebook, Google, and TikTok to optimize advertising returns for clients[14]

Financial Performance - Revenue for the year ended December 31, 2021, was RMB 351,831,000, representing a 67.3% increase from RMB 210,322,000 in 2020[32] - Gross profit for the same period was RMB 65,858,000, up 54.4% from RMB 42,663,000 in 2020[32] - Net profit for the year increased significantly to RMB 11,893,000, a 311.8% rise compared to RMB 2,888,000 in 2020[32] - Adjusted net profit, excluding one-time listing expenses, was RMB 11,893,000, down 23.4% from RMB 15,534,000 in 2020[32] - Total revenue for the year 2021 reached RMB 351,831,000, a significant increase of 67% compared to RMB 210,322,000 in 2020[35] - The net profit for 2021 was RMB 11,893,000, up from RMB 2,888,000 in 2020, representing a growth of 311%[35] - The total assets as of December 31, 2021, amounted to RMB 410,976,000, an increase of 3.3% from RMB 396,670,000 in 2020[36] - The total liabilities for 2021 were RMB 233,862,000, slightly up from RMB 231,181,000 in 2020[36] - The number of advertisers increased to 596 by December 31, 2021, compared to 375 in the previous year, marking a growth of 59%[42] - The company expanded its media publisher partnerships to 32 in 2021, up from 27 in 2020, indicating a strategic growth in media coverage[44] Advertising and Market Strategy - The company expanded its advertising client base across various industries, including e-commerce, media, and finance, despite ongoing COVID-19 challenges[23] - The company aims to enhance its media coverage by partnering with top media publishers and expanding into new advertising markets[24] - AdTensor, the company's proprietary advertising optimization platform, utilizes AI technology for real-time ad management and optimization[25] - The company is focusing on the Metaverse trend and plans to make breakthroughs in video AI algorithms to strengthen its competitive edge[25] - The company has maintained stable relationships with existing advertisers and media publishers while seeking to diversify its client base[27] - The company became the first certified agency for Taboola Pro in the Greater China region in 2021[24] Revenue Breakdown - Total revenue increased by RMB 141.5 million or 67.3% from RMB 210.3 million in 2020 to RMB 351.8 million in 2021, primarily due to an increase in CPA pricing model revenue by RMB 135.1 million[52] - CPA pricing model revenue was RMB 309.5 million, accounting for 88.0% of total revenue, while CPC/CPM pricing model revenue was RMB 42.3 million, accounting for 12.0%[52] - The revenue from e-commerce was RMB 157.6 million, accounting for 44.8% of total revenue, showing a slight increase from 44.7% in 2020[52] Cost and Expenses - Sales costs rose by RMB 118.3 million or 70.6% from RMB 167.7 million in 2020 to RMB 286.0 million in 2021, mainly due to increased advertising supply under the CPA pricing model[53] - The company’s sales and distribution expenses increased by RMB 6.5 million or 232.1% to RMB 9.3 million in 2021, primarily due to higher salaries and bonuses for sales and marketing personnel[60] - Other income and gains decreased by RMB 2.1 million or 65.6% to approximately RMB 1.1 million in 2021, mainly due to reduced foreign exchange gains[59] - Administrative expenses increased by approximately RMB 0.8 million or 2% to RMB 41.4 million in 2021, attributed to business expansion and an increase in employee numbers[61] - Other expenses increased from RMB 111,000 in the year ended December 31, 2020, to RMB 613,000 in the year ended December 31, 2021, representing a rise of RMB 502,000 or 452.3% due to foreign exchange losses recorded in 2021[62] Employee and Management - Total employee costs for the year amounted to approximately RMB 34.1 million, up from approximately RMB 11.8 million in the year ended December 31, 2020[72] - The number of employees increased from 66 as of December 31, 2020, to 118 as of December 31, 2021, with a notable rise in the number of optimization and design staff[72] - The company has established a strong management team with diverse backgrounds in finance, advertising, and technology, enhancing operational efficiency[136][137] - The financial management is overseen by CFO Zhao Xiaojun, who has over ten years of experience in accounting and financial management[136] Corporate Governance - The company has adopted a corporate governance code since its listing date and has complied with all applicable provisions of the code during the year, except for the deviation disclosed in the section regarding the roles of the Chairman and CEO[144] - The board consists of 2 executive directors, 1 non-executive director, and 3 independent non-executive directors, ensuring compliance with the requirement that independent non-executive directors represent at least one-third of the board[148] - The independent non-executive directors have confirmed their independence in accordance with the listing rules[150] - The company has a structured approach to corporate governance, with various committees such as the audit and remuneration committees in place[130][132] Risk Management - The company is facing various financial and market risks, including foreign currency risk, credit risk, and liquidity risk[103] - The company has established a risk management framework with the assistance of an independent risk consultant, including a "Risk Assessment Manual" and risk evaluations[196] - The board and audit committee reviewed the effectiveness of the risk management and internal control systems, considering financial, operational, and compliance controls[197] Investment and Future Plans - The company plans to allocate 35% of the IPO proceeds (approximately HKD 35.3 million) towards AI technology and capabilities[113] - The company is committed to improving its video AI algorithm capabilities, recognizing AI technology as a core component supporting the Metaverse[107] - The company plans to make strategic investments and acquisitions, allocating 10% of the IPO proceeds (approximately HKD 10.1 million) for this purpose[113] - The company has temporarily delayed the use of IPO proceeds for the AdTensor platform to focus on breakthroughs in AI video technology[114]

AdTiger 虎視傳媒有限公司 ADTIGER CORPORATIONS LIMITED (於開曼群島註冊成立的有限公司) 股份代號： 1163 L 区 期 目錄 頁次 公司資料2 財務摘要4 管理層討論及分析5 中期簡明綜合財務報表審閱報告 18 中期簡明綜合損益表 19 中期簡明綜合全面收益表 20 中期簡明綜合財務狀況表 21 中期簡明綜合權益變動表 22 中期簡明綜合現金流量表 23 中期簡明綜合財務報表附註 24 企業管治及其他資料 33 釋義 40 公司資料 董事會 核數師 | --- | --- | |--------------------------------------|---------------------------------------| | | | | 執行董事 | 安永會計師事務所 | | 常素芳女士 （主席兼行政總裁） | 註冊會計師 註冊公眾利益實體核數師 | | 李慧女士 | 香港 鰂魚涌 | | 非執行董事 HSIA Timothy Chunhon 先生 | 英皇道 979 號 | | | 太古坊一座 27 樓 | | 獨立非執行董事 姚亞平先生 | 合規顧問 ...

Financial Performance - The company's revenue for the year ended December 31, 2020, was RMB 210,322,000, representing a 10.0% increase from RMB 191,126,000 in 2019[15] - Gross profit decreased by 20.6% to RMB 42,663,000 from RMB 53,702,000 in the previous year[15] - Net profit for the year was RMB 2,888,000, a significant decline of 86.9% compared to RMB 22,048,000 in 2019[15] - Adjusted net profit, excluding one-time listing expenses, was RMB 15,534,000, down 55.1% from RMB 34,618,000 in the prior year[15] - Total revenue increased by RMB 19.2 million or 10% from RMB 191.1 million in 2019 to RMB 210.3 million in 2020, primarily driven by the CPA pricing model[39] - CPA pricing model revenue rose by RMB 28.3 million, benefiting from the "stay-at-home economy" due to COVID-19, while CPC/CPM pricing model revenue decreased by RMB 9.1 million[39] - Yearly profit decreased from RMB 22.0 million for the year ended December 31, 2019, to RMB 2.9 million for the year ended December 31, 2020, a decline of 86.9%[58] - Adjusted profit for the year, excluding one-time listing expenses, was RMB 15.5 million for the year ended December 31, 2020, compared to RMB 34.6 million for the year ended December 31, 2019[60] Assets and Liabilities - Total assets increased to RMB 396,670,000 in 2020 from RMB 321,509,000 in 2019, marking a growth of 23.4%[19] - Total liabilities decreased to RMB 231,181,000 from RMB 263,869,000, a reduction of 12.4%[19] - Total equity rose significantly to RMB 165,489,000 from RMB 57,640,000, reflecting a growth of 187.5%[19] - Current assets increased from RMB 320.4 million as of December 31, 2019, to RMB 395.6 million as of December 31, 2020[84] - Current liabilities decreased from RMB 263.9 million as of December 31, 2019, to RMB 231.2 million as of December 31, 2020[84] Operational Metrics - The total impressions under the CPA pricing model reached 22,408 million, compared to 18,528 million in 2019[23] - The total clicks for the CPA pricing model increased to 325.6 million in 2020 from 271.3 million in 2019, while total clicks for CPC/CPM pricing decreased to 575.1 million from 756.2 million[23] - The number of advertisers increased to 375 by December 31, 2020, up from 273 in 2019, indicating a growth in the advertiser base[26] - The number of media publishers from which the company purchased ad placements rose to 27 in 2020, compared to 15 in 2019, reflecting an expansion in media partnerships[26] Costs and Expenses - Sales costs increased by RMB 30.2 million or 22% from RMB 137.4 million in 2019 to RMB 167.7 million in 2020, mainly due to increased advertising supply under the CPA pricing model[43] - The total cost of traffic acquisition increased by 23.6% in 2020, while revenue only grew by 10.0%, indicating rising operational costs[30] - R&D expenses for the year ended December 31, 2020, amounted to RMB 11.6 million, marking an increase due to the hiring of external teams for developing online freight tracking and logistics management systems[30] - The cost of traffic acquisition from Facebook increased significantly to RMB 102.5 million, representing 61.1% of total sales costs in 2020[40] Market Strategy and Partnerships - The company established partnerships with major Chinese media platforms such as ByteDance and Kuaishou to expand its digital marketing presence in China[11] - The company adopted a "overseas + domestic + Software as a Service (SaaS)" strategy to enhance competitiveness in the digital marketing market[11] - The company aims to expand its media publisher network to include a mix of top-tier, mid-tier, and long-tail publishers with international influence[26] - The company plans to enhance its R&D capabilities in big data and AI technologies to support the development and maintenance of its AdTensor platform[27] COVID-19 Impact and Outlook - The company remains cautiously optimistic about the recovery of the Chinese economy following the COVID-19 pandemic, while facing challenges in overseas markets[10] - The company anticipates ongoing uncertainty regarding the impact of COVID-19 on its business operations and financial performance[32] - The revenue from travel advertising decreased significantly due to the adverse impact of COVID-19, contributing only 2.0% of total revenue in 2020[36] - The company has temporarily postponed the use of IPO proceeds to enhance sales and marketing efforts and expand local business operations in selected regions of China due to increased uncertainty from the COVID-19 pandemic's impact on online advertising[102] Governance and Management - The company has a strong management team with diverse backgrounds in finance, auditing, and business development, enhancing its operational capabilities[120][124] - The company has established a strategic focus on expanding its market presence and enhancing its product offerings through new technologies and innovations[120] - The independent directors have extensive experience in various industries, contributing to the company's governance and strategic direction[118][120] - The company has implemented a robust financial oversight framework to ensure accurate reporting and accountability[123] Cash Flow and Financing - Cash and cash equivalents increased by RMB 109.4 million to RMB 281.0 million as of December 31, 2020, primarily due to funds received from global offerings and improved management of trade receivables[67] - Net cash flow from operating activities for 2020 was RMB 5.656 million, down from RMB 24.840 million in 2019[76] - The financing activities generated a net cash flow of RMB 112.758 million in 2020, compared to a net outflow of RMB 4.421 million in 2019[76] - The net cash generated from financing activities for the year ended December 31, 2020, was RMB 112.8 million, mainly due to shareholder contributions for global offering purposes[81] Compliance and Reporting - The company has committed to maintaining transparency and compliance with regulatory requirements, as evidenced by the roles of its audit and remuneration committees[118][123] - The company has established a risk management framework with the assistance of an independent risk consultant to identify and assess risks[179] - The company has implemented a fair disclosure policy to manage insider information and ensure compliance with relevant regulations[183] - The environmental, social, and governance report for the year 2020 outlines the group's strategies and practices regarding these matters[198]

Revenue and Profitability - Revenue for the six months ended June 30, 2020, was RMB 122.968 million, representing a 79.2% increase from RMB 68.613 million in the same period of 2019[21] - Gross profit for the same period was RMB 38.863 million, up 42.3% from RMB 27.314 million year-on-year[21] - Profit for the period increased by 104.7% to RMB 23.276 million, compared to RMB 11.372 million in the previous year[21] - Total revenue increased by RMB 54.4 million or 79.2% to RMB 123.0 million for the six months ended June 30, 2020, compared to RMB 68.6 million for the same period in 2019[35] - Revenue from the CPA pricing model increased by RMB 60.5 million, primarily due to enhanced advertising strategies and opportunities arising from the COVID-19 pandemic[35] - Revenue from the CPC/CPM pricing model decreased by RMB 6.2 million, attributed to increased credit risk for financial advertisers due to COVID-19[35] - Revenue from e-commerce increased significantly to RMB 37.4 million, representing 30.4% of total revenue, compared to RMB 19.9 million or 28.9% in the previous year[32] - Revenue from educational services surged to RMB 17.8 million, accounting for 14.5% of total revenue, compared to RMB 0.3 million or 0.4% in the previous year[32] - Net profit increased by RMB 11.9 million or 104.7% to RMB 23.3 million for the six months ended June 30, 2020, from RMB 11.4 million for the same period in 2019[61] - The adjusted profit for the six months ended June 30, 2020, was RMB 27,761,000, compared to RMB 17,988,000 for the same period in 2019, representing a 54.5% increase[65] Advertising and Market Performance - The number of advertisers reached 317 as of June 30, 2020, an increase from 273 as of December 31, 2019[28] - The number of media publishers from which advertising space was purchased increased to 16, compared to 15 in the same period of 2019[28] - The total number of installations under the CPA pricing model was 48 million, up from 41.3 million in 2019[23] - The installation rate for CPA pricing model ads was 38.1%, compared to 36.9% in the previous year[23] Costs and Expenses - Sales costs rose by RMB 42.8 million or 103.6% to RMB 84.1 million, mainly due to increased traffic acquisition costs associated with the CPA pricing model[39] - Total sales costs accounted for 68.3% of total revenue in 2020, compared to 60.2% in 2019[40] - Administrative expenses increased by RMB 1.0 million or 10.0% to RMB 11.5 million for the six months ended June 30, 2020, from RMB 10.4 million for the same period in 2019[56] - The increase in administrative expenses was primarily due to a RMB 1.3 million increase in consulting fees and a RMB 2.5 million increase in trade receivables impairment[56] - Sales and distribution expenses decreased by RMB 0.2 million or 6.3% to RMB 2.6 million for the six months ended June 30, 2020, from RMB 2.8 million for the same period in 2019[50] - The percentage of sales and distribution expenses to revenue decreased from 4.0% for the six months ended June 30, 2019, to 2.1% for the same period in 2020[50] Financial Position and Cash Flow - Cash and cash equivalents increased by RMB 38.5 million to RMB 210.1 million as of June 30, 2020, compared to RMB 171.6 million as of December 31, 2019[73] - The net cash flow from operating activities for the six months ended June 30, 2020, was RMB 38,049,000, down from RMB 68,378,000 in the same period of 2019[84] - Current assets decreased from RMB 320.4 million as of December 31, 2019, to RMB 314.6 million as of June 30, 2020, primarily due to a reduction in trade receivables by RMB 44.2 million[92] - Current liabilities decreased from RMB 263.9 million as of December 31, 2019, to RMB 233.6 million as of June 30, 2020, mainly due to a decrease in trade payables by RMB 32.9 million[92] - The company maintained a prudent financial management policy to ensure a robust liquidity position[73] - There were no significant contingent liabilities as of June 30, 2020[72] Taxation and Financing - Income tax expenses decreased by RMB 1.5 million or 45.2% to RMB 1.8 million for the six months ended June 30, 2020, from RMB 3.2 million for the same period in 2019[60] - The effective income tax rate decreased from 22.2% for the six months ended June 30, 2019, to 7.1% for the same period in 2020[60] - Financing costs decreased by RMB 20,000 or 71.4% to RMB 8,000 for the six months ended June 30, 2020, from RMB 28,000 for the same period in 2019[58] Shareholder and Equity Information - Net profit attributable to the owners of the parent company was RMB 23,276,000, compared to RMB 9,341,000 in 2019, reflecting a growth of 149.5%[117] - Basic and diluted earnings per share increased to RMB 0.05, up from RMB 0.02 in the same period last year[117] - Total comprehensive income for the period was RMB 24,100,000, compared to RMB 11,499,000 in 2019, indicating a growth of 109.5%[119] - As of June 30, 2020, total equity was RMB 81,740 thousand[196] - The statutory surplus reserve was RMB 1,761 thousand as of June 30, 2020[186] - The company had a share capital of RMB 2,500 thousand[144] - The company’s capital reserve was RMB 38,865 thousand[190] - The company’s retained earnings reached RMB 57,640 thousand[150] - The company’s total reserves, including share premium and statutory surplus, amounted to RMB 57,640 thousand[150] Strategic Initiatives - The company plans to enhance its R&D capabilities in big data and AI technologies, including recruiting a team of senior AI experts[28] - The company aims to expand its media publisher network to include a mix of top-tier, mid-tier, and long-tail publishers with international influence[28] - The company did not have any significant investments or acquisitions from the listing date until the report date[75] - The company did not grant any stock options under the post-IPO share option scheme as of the report date[71] - The company has maintained a policy of engaging only with recognized and reputable third parties, minimizing credit risk exposure[109] Other Financial Metrics - Gross margin for the CPA pricing model improved to 21.1% from 11.7% in the previous year, while the CPC/CPM pricing model gross margin increased to 92.7% from 91.4%[43] - The company reported a total gross margin of 31.6%, down from 39.8% in the previous year, primarily due to the lower contribution of CPC/CPM revenue[43] - Adjusted net profit margin for the six months ended June 30, 2020, was 22.6%, compared to 26.2% for the same period in 2019[97] - The return on equity increased to 67.9% as of June 30, 2020, from 60.1% as of December 31, 2019[97] - Total assets return rate improved to 17.6% as of June 30, 2020, from 10.8% as of December 31, 2019[97] - The total lease liabilities decreased to RMB 66,000 as of June 30, 2020, from RMB 553,000 as of December 31, 2019[94] - No cash flow from investment activities was recorded for the six months ended June 30, 2020, compared to RMB 44,000 used in investment activities in the same period of 2019[88] - The financial data presented is unaudited, indicating potential for adjustments in final reporting[134]