Financial Performance - The group's revenue for the reporting period was SGD 13.8 million, a decrease of approximately 1.5% compared to the same period in 2018[17]. - Gross profit for the reporting period was SGD 5.2 million, an increase of approximately 7.8% compared to the same period in 2018[17]. - Profit for the reporting period was SGD 2.1 million, an increase of approximately 21.9% compared to the same period in 2018[17]. - The group reported a total comprehensive income of SGD 2.1 million for the period, compared to SGD 1.7 million in the previous year[19]. - The company reported a profit of SGD 2,084,000 for the six months ended December 31, 2019, compared to SGD 1,709,000 for the same period in 2018, representing a year-over-year increase of approximately 22%[30]. - The group reported a pre-tax profit of 2,575 thousand Singapore dollars for the six months ended December 31, 2019, compared to 2,204 thousand Singapore dollars for the same period in 2018, representing an increase of approximately 16.8%[89]. - Profit for the period increased from SGD 1.7 million to SGD 2.1 million, while adjusted profit decreased from SGD 2.5 million to SGD 2.1 million due to higher general and administrative expenses[151]. Revenue Breakdown - Search engine marketing services generated revenue of SGD 10,719 thousand, down from SGD 11,916 thousand in the previous year, reflecting a decline of 10.0%[55]. - Creative and technical services, including social media marketing services, increased revenue to SGD 2,473 thousand from SGD 1,684 thousand, representing a growth of 47.0%[55]. - The total revenue from Singapore, the main operating country, was 12,641 thousand Singapore dollars for the six months ended December 31, 2019, an increase from 11,583 thousand Singapore dollars in the same period of 2018, reflecting a growth of approximately 9.1%[77]. - Revenue for the six months ended December 31, 2019, was approximately SGD 13.8 million, showing a decrease of 1.5% compared to SGD 14.0 million for the same period in 2018[139]. - Search engine marketing services generated SGD 10.7 million, accounting for 77.6% of total revenue, but saw a decline of 10.0% due to a major client's change in business strategy[139]. - Creative and technical services revenue increased by 46.9% to SGD 2.5 million, while social media marketing services revenue rose by 48.9% to SGD 0.6 million[139]. Assets and Liabilities - Total assets less current liabilities amounted to SGD 28.7 million, an increase from SGD 26.7 million as of June 30, 2019[22]. - The net asset value was SGD 26.7 million, compared to SGD 24.6 million as of June 30, 2019[22]. - Current assets totaled SGD 27.7 million, down from SGD 33.9 million as of June 30, 2019[22]. - The company's total assets as of December 31, 2019, amounted to SGD 26,692,000, an increase from SGD 24,604,000 as of July 1, 2018[30]. - The company's current assets decreased to SGD 20.3 million from SGD 23.0 million, mainly due to a prepayment of SGD 4.8 million for the acquisition of technical infrastructure[154]. - The debt-to-equity ratio as of December 31, 2019, was approximately 8.1%, down from 9.1% as of June 30, 2019[158]. Cash Flow and Financing - Operating cash flow before changes in working capital was SGD 2,752,000 for the six months ended December 31, 2019, up from SGD 2,327,000 in the previous year, indicating a growth of about 18%[30]. - The company experienced a net cash increase of SGD 11,141,000 in cash and cash equivalents for the period, compared to SGD 1,083,000 in the same period last year, reflecting a significant improvement[30]. - The company’s cash and cash equivalents totaled SGD 20,929,000 as of December 31, 2019, significantly up from SGD 9,788,000 as of June 30, 2019, marking an increase of 113%[107]. - The company’s financing activities generated a net cash inflow of SGD 17,154,000, primarily from the issuance of shares related to a public offering[30]. - The group incurred financing costs of 28 thousand Singapore dollars for the six months ended December 31, 2019, compared to 21 thousand Singapore dollars in the same period of 2018, indicating an increase of approximately 33.3%[84]. Dividends and Shareholder Information - The board has resolved not to declare an interim dividend for the reporting period[17]. - The company did not declare an interim dividend for the six months ended December 31, 2019, compared to no dividend declared for the same period in 2018[94]. - The company issued 200,000,000 new shares at a price of HKD 0.65 per share, raising a total of HKD 130,000,000 (approximately SGD 22,567,000) during the share sale[129]. - Activa Media Investment holds a beneficial interest of 600,000,000 shares, representing 75% of the issued share capital[175]. - The company's major shareholders, Ms. Zhang and Mr. Zhang, each hold a 75% stake in the company through Activa Media Investment[170]. Operational Developments - The company has undertaken a series of restructuring steps as part of its reorganization, which was completed on June 3, 2019, enhancing its operational structure[30]. - The company is focused on developing innovative advanced technologies to enhance its technical infrastructure and service offerings for higher customer value in the future[132]. - The company has implemented several measures to prevent COVID-19 infections, including daily temperature checks for employees and providing hand sanitizers[137]. - The establishment of a sales office in Johor Bahru, Malaysia, has been delayed until the COVID-19 pandemic is under control, now expected in Q4 2020[165]. - The company has not granted any stock options under its stock option plan since its listing, and there are no unexercised stock options as of December 31, 2019[168]. Market Conditions and Risks - The management anticipates that the COVID-19 pandemic will have adverse effects on the company in the medium to long term due to potential reductions in client advertising budgets and challenges in marketing activities[133]. - The company has a diversified client base primarily consisting of small and medium-sized enterprises (SMEs), which are increasingly focusing on digital transformation[132]. - The company expects to closely monitor market conditions, customer demand, and cost expenditures to ensure efficiency and effectiveness[137]. - The company has no mainland suppliers or customers, which is expected to mitigate immediate impacts from the COVID-19 pandemic[132]. Compliance and Governance - The company has adopted the corporate governance code and complies with all applicable provisions, except for the separation of roles between the Chairman and CEO[179]. - The audit committee has reviewed the unaudited condensed consolidated financial statements for the six months ended December 31, 2019[185].

Financial Performance - The company recorded a revenue of approximately SGD 28.9 million for the fiscal year ending June 30, 2019, marking a new high since its establishment[9]. - The adjusted profit for the fiscal year 2019, excluding listing expenses, was approximately SGD 5.7 million, driven by increasing recognition of online marketing effectiveness among advertisers[9]. - The company's revenue for the fiscal year ended June 30, 2019, was SGD 28.885 million, an increase of approximately 8.6% from SGD 26.554 million in the previous year[35]. - Search engine marketing services accounted for SGD 23.404 million of the total revenue, up from SGD 22.043 million, indicating strong growth in this segment[37]. - The net profit for the fiscal year was SGD 2.695 million, down from SGD 3.985 million in the previous year, reflecting a decrease in pre-tax profit[35]. - The basic and diluted earnings per share decreased to SGD 0.4 from SGD 0.7 year-on-year[35]. - The company's annual profit decreased from approximately SGD 4.0 million in FY2018 to about SGD 2.7 million in FY2019, primarily due to increased employee costs and additional professional fees related to the IPO[48]. Market Position and Strategy - The company held a market share of 7.2% in Singapore's online marketing industry as of June 30, 2018[8]. - The company plans to leverage the rising smartphone penetration and economic growth in Southeast Asia and Greater China for business expansion[9]. - The company has expanded its client base into new industries and developed new services such as social media marketing and search engine optimization[13]. - Management remains optimistic about the medium to long-term prospects, aiming to expand customer base and service offerings in response to growing online marketing demand in Southeast Asia[66]. - The company is focused on enhancing brand development and business growth under the leadership of its executive director[13]. Technological Development - Post-listing, the company aims to strengthen its technological infrastructure and significantly enhance production capacity to maintain competitive advantages[9]. - The company is developing various proprietary technology platforms as part of its strategy to enhance operational capabilities[9]. - The company plans to allocate approximately 63.3% of the net proceeds from the share sale to enhance its technological infrastructure, aiming to streamline processes and significantly improve efficiency[27]. - The company is developing three platforms: Platform A for health checks on marketing effectiveness, Platform B for automating service planning and reporting, and Platform C for big data collection and analysis[28][29][30]. Governance and Management - The company has a strong leadership team with extensive experience in finance, marketing, and digital services, enhancing its operational capabilities[19]. - The independent non-executive directors bring over 15 years of experience in financial advisory, accounting, and auditing, contributing to robust governance[15]. - The board consists of five directors, with independent non-executive directors making up 60% of the board members[75]. - The company has established three board committees: Audit Committee, Remuneration Committee, and Nomination Committee to oversee specific areas of the company's affairs[84]. - The company has received written confirmations of independence from all independent non-executive directors, ensuring compliance with listing rules[75]. Financial Position and Equity - The total equity value as of June 30, 2019, was approximately SGD 24.6 million, up from SGD 1.2 million on June 30, 2018, mainly due to the IPO[51]. - The net current assets as of June 30, 2019, were approximately SGD 23.0 million, compared to SGD 0.1 million on June 30, 2018, driven by IPO proceeds and cash generated from operating activities[51]. - The company's debt-to-equity ratio decreased to 9.1% as of June 30, 2019, from 202.4% on June 30, 2018, due to an increase in equity post-IPO[60]. Risk Management and Compliance - The company has a comprehensive risk management framework in place to address potential risks and uncertainties[137]. - The board of directors is responsible for evaluating and determining the nature and extent of risks acceptable to the company, ensuring the establishment and maintenance of effective risk management and internal control systems[113]. - The company has implemented and published a fair disclosure policy to ensure broad and public disclosure of information through financial reports and other channels[118]. Shareholder Relations and Communication - The company has adopted a shareholder communication policy to ensure timely and equal access to information for shareholders[130]. - Shareholders can propose motions for discussion at the general meeting by submitting written requests to the board or the company secretary[123]. - The company does not have a dividend policy or a preset payout ratio, with the board having absolute discretion to declare dividends based on various factors including overall financial condition and future cash needs[129]. Future Outlook - The company anticipates a bright outlook for the coming year, supported by successful listing and significant technological developments nearing completion[9]. - The company provided a positive outlook for the next fiscal year, projecting revenue growth of B% and an expected total revenue of $C million[199]. - Ongoing research and development efforts are expected to yield new technologies that will enhance product offerings and drive future growth[199].