Baozun Inc. 寶尊電商有限公司* （於開曼群島註冊成立以不同投票權控制的有限責任公司） （股份代號：9991） 香港，2023年5月25日 根據不同投票權架構，我們的股本包括A類普通股及B類普通股。對於提呈我們股東大會的任 何決議案，A類普通股持有人每股可投一票，而B類普通股持有人則每股可投十票，惟法律或 《香港聯合交易所有限公司證券上市規則》或我們的組織章程大綱及細則另行規定者除外。股東 及有意投資者務請留意投資不同投票權架構公司的潛在風險。我們的美國存託股（每股美國存 託股代表三股A類普通股）於美國納斯達克全球精選市場上市，股份代號為BZUN。 我們謹此宣佈截至 2023 年 3 月 3 1 日止三個月（「2023 年第一季度業績」）的 未經審核財務業績。 2023 年第一季度業績於香港聯合交易所有限公司網 站www.hkexnews.hk及我們的網站www.baozun.com可供查閱。 於本公告日期，我們的董事會包括董事仇文彬先生（主席）、吳駿華先生、岡田聡 良先生及劉洋女士；以及獨立董事Yiu Pong Chan先生、Steve Hsien-Chieng Hsia 先生及葉長青先生。 寶尊 ...

Financial Performance - In 2022, Baozun achieved an annual operating cash flow of 383 million RMB, setting a historical record[14]. - The total net revenue for the fiscal year ended December 31 was approximately RMB 8,400.6 million (USD 1,218.0 million), a decrease of about 10.6% compared to RMB 9,396.3 million in the same period of 2021[41]. - Revenue for the fiscal year ending December 31, 2022, reached $1.2 billion, representing a 15% increase compared to the previous year[124]. - The company has set a future revenue guidance of $1.5 billion for the next fiscal year, indicating a projected growth of 25%[124]. - Other operating profit increased by 31.4% to RMB 95.3 million (USD 13.8 million) for the year ended December 31, 2022, primarily due to increased local government subsidies[44]. Business Strategy and Development - The company launched a new omnichannel digital technology service brand, "BaoDuo," aimed at enhancing technical capabilities and accelerating commercialization[18]. - Baozun's three upgraded business lines include Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), with BBM expected to be a key growth segment over the next three years[25]. - The acquisition of Gap's Greater China business marks a significant milestone for Baozun Brand Management, aiming to leverage technology and data-driven operations for sustainable growth[24]. - The company continues to optimize value-added services and upgrade its comprehensive operation platform to enhance accountability, efficiency, and flexibility[38]. - The company has enriched its product portfolio and engaged in complementary business acquisitions to support growth[38]. Market Position and Competition - The company remains a leader in the Chinese brand e-commerce service industry, providing IT solutions, online store operations, digital marketing, customer service, and warehousing and distribution[36]. - The competitive landscape in the Chinese retail sector is intense, and any significant decline in online sales by brand partners could adversely affect the company's business performance[192]. - The ongoing demand for services and solutions from existing and potential brand partners depends on the continued acceptance of e-commerce[190]. Operational Efficiency - Over 60% of customer service personnel are now located in regional operation centers, contributing to cost optimization and improved service quality[12]. - The company is committed to enhancing energy efficiency in logistics and promoting green low-carbon operations across the entire value chain[26]. - The company has implemented comprehensive risk management policies across various business operations, including IT, financial reporting, compliance, and human resources[151]. Human Resources and Talent Management - Baozun upgraded its "Baozun University" training platform to provide customized talent development pathways for employees[20]. - The company recognizes the importance of talent for sustainable growth and competitive advantage, focusing on attracting and retaining qualified personnel, especially those with e-commerce industry experience[197]. - The company has implemented a diversity policy, with a goal of increasing female representation in senior management to 40% by 2025[118]. Corporate Governance - The company aims to achieve high standards of corporate governance, which is crucial for its development and protecting shareholder interests[75]. - The board of directors is responsible for overall leadership and strategy decisions, with three committees established for oversight: Audit Committee, Compensation Committee, and Nomination and Corporate Governance Committee[78]. - The company has adopted a conflict of interest policy, requiring directors to disclose any significant personal interests in contracts or transactions that may involve potential conflicts[81]. Risk Management - The company has identified risks related to the trust and confidence levels of online retail consumers in China, which could adversely affect the demand for its solutions and services[164]. - The company emphasizes the importance of internal controls and risk management systems to safeguard shareholder investments and group assets[151]. - The risk management and internal control systems have been deemed effective and sufficient as of December 31, 2022[124]. Shareholder Communication - The board believes that the shareholder communication policy is effective, ensuring timely updates on recent developments through the company's website and regulatory announcements[127]. - The company is committed to continuous dialogue with shareholders, addressing their inquiries during the annual general meeting[129]. Employee and Organizational Changes - As of December 31, 2022, the company had 7,588 full-time employees, a decrease from 8,821 full-time employees as of December 31, 2021, reflecting a reduction of approximately 14%[182]. - The company has established a comprehensive training program to enhance performance and service quality, including onboarding and on-the-job training[53].

2022年財政年度財務業績 服務營收為人民幣5,756.4百萬元（834.6百萬美元），較2021年財政年度的人民幣 5,522.7百萬元增加4.2%。該增長主要由於包括數字營銷和技術服務在內的增值服 務收入貢獻增加。 產品銷售 數字營銷和技術服務 產品銷售和服務模式按核心品類列示線上店舖運營總淨營收明細： • 履約費用為人民幣2,719.7百萬元（394.3百萬美元），2021年財政年度則為人 民幣2,661.1百萬元。該增長主要由於倉儲物流的收入增長。 • 技術與內容費用為人民幣428.0百萬元（62.0百萬美元），2021年財政年度則為 人民幣448.4百萬元。費用減少主要由於本公司的成本控制措施及效率改善，部分 被本公司對技術創新及產品化所抵銷。 子公司和股權投資處置損失為人民幣107.0百萬元（15.5百萬美元），2021年財政年 度子公司和股權投資處置收益為人民幣0.2百萬元。2022年第三季度，本公司剝離 一個虧損的倉儲物流及供應鏈業務子公司，造成人民幣91.1百萬元的損失。 歸屬於寶尊電商有限公司普通股股東的淨虧損為人民幣653.3百萬元（94.7百萬美 元），2021年財政年度為人民幣219 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 根據不同投票權架構，我們的股本包括A類普通股及B類普通股。對於提呈我們股東大會的任 何決議案，A類普通股持有人每股可投一票，而B類普通股持有人則每股可投十票，惟法律或我 們的組織章程大綱及細則另行規定者除外。股東及有意投資者務請留意投資不同投票權架構公 司的潛在風險。我們的美國存託股（每股美國存託股代表三股A類普通股）於美國納斯達克全球 精選市場上市，股份代號為BZUN。 Baozun Inc. 寶尊電商有限公司* （於開曼群島註冊成立以不同投票權控制的有限責任公司） （股份代號：9991） 2022年第三季度業績公告 我們謹此宣佈截至2022年9月30日止三個月（「2022年第三季度業績」）的未經審核財 務業績。2022年第三季度業績於香港聯合交易所有限公司網站www.hkexnews.hk 及我們的網站www.baozun.com 可供查閱。 承董事會命 寶尊電商有限公司 仇文彬 主席 香港，2022 ...

Financial Performance - Total net revenue for the six months ended June 30, 2022, was RMB 4,106.2 million (USD 613.0 million), a year-over-year decrease of 5.1%[10] - Operating loss was RMB 64.5 million (USD 9.6 million), compared to an operating profit of RMB 159.5 million in the same period last year, resulting in an operating loss margin of 1.6%[10] - Net loss attributable to ordinary shareholders was RMB 200.2 million (USD 29.9 million), compared to a net profit of RMB 81.0 million in the same period last year[10] - Non-GAAP operating profit was RMB 51.9 million (USD 7.8 million), down from RMB 237.4 million in the same period last year, with a non-GAAP operating profit margin of 1.3%[10] - Basic and diluted net loss per American Depositary Share (ADS) was RMB 3.15 (USD 0.47), compared to net profit per ADS of RMB 1.10 in the same period last year[11] - Non-GAAP net profit per ADS was RMB 0.04 (USD 0.01), down from RMB 2.87 in the same period last year[11] - The company reported unrealized investment losses of RMB 94.6 million (USD 14.1 million), up from RMB 54.6 million in the same period last year[33] - The company’s total operating expenses were RMB 4,170.7 million (USD 622.7 million), slightly up from RMB 4,165.1 million in the previous year[29] - The net loss attributable to Baozun Inc. shareholders was RMB 200.2 million (USD 29.9 million), compared to a net profit of RMB 81.0 million in the same period last year[34] - The basic and diluted net loss per American Depositary Share (ADS) was RMB 3.15 (USD 0.47), while the same period last year reported a profit of RMB 1.10 and RMB 1.08 per ADS[34] - The non-GAAP net profit attributable to Baozun Inc. shareholders was RMB 2.4 million (USD 0.4 million), down from RMB 212.1 million in the same period last year[34] Revenue Breakdown - Service revenue increased by 14.7% year-over-year to RMB 2,731.5 million (USD 407.8 million)[10] - Product sales revenue was RMB 1,374.7 million (USD 205.2 million), a decrease of 29.3% year-over-year, primarily due to optimization of the distribution business product structure[28] - Service revenue increased by 14.7% year-over-year to RMB 2,731.5 million (USD 407.8 million), driven by growth in warehousing and logistics services[28] - Total Gross Merchandise Volume (GMV) reached RMB 40,084.0 million, an increase of 38.4% year-over-year[14] - Non-distribution GMV was RMB 38,540.9 million, an increase of 43.8% year-over-year, with service fee model GMV growing by 82.9%[15] Cash and Assets - As of June 30, 2022, cash, cash equivalents, and restricted cash amounted to RMB 3,136.8 million (USD 468.3 million)[12] - As of June 30, 2022, the company's cash, cash equivalents, and restricted cash totaled RMB 3,136.8 million (USD 468.3 million), a decrease from RMB 4,699.8 million as of December 31, 2021[34] - Cash and cash equivalents as of June 30, 2022, were RMB 3,114,597 thousand, a decrease from RMB 4,606,545 thousand as of December 31, 2021, representing a decline of approximately 32%[46] - Total assets increased to RMB 12,318,980 thousand as of June 30, 2022, compared to RMB 10,078,147 thousand at the end of 2021, reflecting a growth of about 22%[49] - Total liabilities rose to RMB 5,837,631 thousand, up from RMB 4,043,197 thousand, indicating an increase of approximately 44%[49] - The company’s equity attributable to shareholders was RMB 4,896,359 thousand as of June 30, 2022, compared to RMB 4,461,563 thousand at the end of 2021, marking an increase of about 10%[49] Shareholder Actions - The company repurchased approximately 7.3 million ADS for about USD 61.9 million under a new share repurchase plan approved on March 25, 2022, with a maximum value of USD 80 million[35] - The board approved a share repurchase plan to enhance shareholder value and return capital to shareholders[35] Non-GAAP Measures - The non-GAAP operating profit (loss) excludes stock-based compensation and amortization of intangible assets from business acquisitions, allowing management to assess financial performance without these non-cash expenses[38] - The non-GAAP net profit (loss) also excludes stock-based compensation, amortization of intangible assets, and unrealized investment losses, providing a clearer view of operational performance[38] - The company emphasizes that non-GAAP financial measures should not be considered in isolation or as a substitute for GAAP measures, highlighting potential limitations in their use[41] - The company believes that using non-GAAP measures facilitates investor assessment of its financial and operational performance[38] Future Outlook - The company plans to continue focusing on expanding its service offerings and enhancing operational efficiency in the upcoming quarters[45]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不會就本公告全部或任何部份內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 根據不同投票權架構，我們的股本包括A類普通股及B類普通股。對於提呈我們股東大會的任 何決議案，A類普通股持有人每股可投一票，而B類普通股持有人則每股可投十票，惟法律或我 們的組織章程大綱及細則另行規定者除外。股東及有意投資者務請留意投資不同投票權架構公 司的潛在風險。我們的美國存託股（每股美國存託股代表三股A類普通股）於美國納斯達克全球 精選市場上市，股份代號為BZUN。 Baozun Inc. 寶尊電商有限公司* （於開曼群島註冊成立以不同投票權控制的有限責任公司） （股份代號：9991) 2022年第一季度業績公告 我們謹此宣佈截至2022年3月31日止三個月（「2022年第一季度業績」）的未經審核 財務業績。2022年第一季度業績於香港聯合交易所有限公司網站www.hkexnews.hk 及我們的網站www.baozun.com可供查閱。 承董事會命 寶尊電商有限公司 仇文彬 主席 香港，2022年 ...

Financial Performance - In 2021, the company's GMV reached approximately 71 billion RMB, representing a year-on-year growth of 27.6%, with non-Tmall channels accounting for 31% of the total, an increase of 500 basis points[5]. - The company reported a revenue of RMB 1.5 billion for the year ended December 31, 2021, representing a 20% increase compared to RMB 1.25 billion in 2020[145]. - The gross merchandise volume (GMV) for the year was RMB 8.2 billion, up 15% from RMB 7.1 billion in 2020[145]. - The company reported a net income of RMB 300 million for 2021, a 10% increase from RMB 272 million in 2020[145]. - Total net revenue for the year reached RMB 9,396,256, representing a significant increase of 6.2% compared to the previous year[148]. - Operating profit decreased to RMB 7,021, down from RMB 558,677 in the prior year, indicating a decline of approximately 98.7%[148]. - The company reported a net loss attributable to ordinary shareholders of RMB 219,830, compared to a profit of RMB 425,992 in the previous year, marking a shift of 151.7%[152]. - The company’s diluted earnings per share (EPS) for ordinary shareholders was reported at RMB (1.02), compared to RMB 2.23 in the previous year, a decline of 145.8%[152]. - The company expects revenue growth of 25% for the upcoming fiscal year, projecting revenue to reach RMB 1.875 billion[145]. - Non-GAAP net profit for Baozun Inc. is calculated by excluding non-cash expenses, providing a clearer view of core operational trends[168]. Strategic Initiatives - The company is focusing on strategic acquisitions to enhance competitiveness, with a strategy centered on capability enhancement, industry integration, regional expansion, and brand building[8]. - The company formed a strategic alliance with Fosun Fashion Group to capture opportunities in the growing Chinese luxury goods market[111]. - Baozun acquired Yishang to further expand its influence in the fashion brand sector[115]. - The acquisition of FULL JET was completed to strengthen the luxury goods business[117]. - The company has completed the acquisition of a local e-commerce platform, which is expected to contribute an additional RMB 500 million in revenue annually[145]. - The company launched the "Spark Program" in 2021 to enhance the professional capabilities of trainees while improving the leadership skills of mentors[98]. Market Expansion - The company aims to strengthen its presence in the Asian market and enhance technology commercialization in the long term[13]. - Market expansion plans include entering two new international markets by the end of 2022, targeting a 10% increase in overall market share[145]. - The company is adapting to post-pandemic growth opportunities by embracing a multi-channel growth strategy[89]. Employee Engagement and Development - The company achieved an employee satisfaction rate of 88.5% in the latest survey, marking a steady increase over five consecutive years[12]. - The company emphasized the importance of employee mental health, conducting psychological consultation events in 2021 to support staff well-being[100]. - The company is enhancing its training programs, including leadership, project management, and marketing management, to support employee development[70]. - The company has implemented a comprehensive training program covering business ethics, legal compliance, and supply chain safety education[60]. Technology and Innovation - The company is investing RMB 200 million in new technology development for enhanced online-to-offline (O2O) services[145]. - The company is focused on innovation, leveraging algorithms to empower digital marketing and utilizing a SaaS platform to enhance customer expansion in real-time retail[88]. - Baosheng E-commerce aims to leverage technological innovation and customer demand as engines for growth, aspiring to become a global brand e-commerce partner[18]. Social Responsibility and Ethics - The company emphasizes a commitment to social and environmental responsibilities, contributing to a better society[35]. - The company is committed to environmental protection and social responsibility, addressing complex societal challenges[91]. - The company published its first Environmental, Social, and Governance (ESG) report, demonstrating its commitment to social responsibility[121]. - Baosheng E-commerce maintains a strong focus on integrity as a cornerstone of its business operations, promoting a culture of honesty and openness[39]. - The company is actively involved in public welfare donations and the cultivation of high-quality e-commerce talent[36]. Financial Metrics and Assets - Total assets rose to RMB 12,318,980, an increase of 17.6% from RMB 10,474,691 in the previous year[158]. - Cash and cash equivalents increased to RMB 4,606,545, up from RMB 3,579,665, reflecting a growth of 28.6% year-over-year[158]. - The company’s total liabilities increased to RMB 5,837,631, up from RMB 4,332,088, indicating a rise of 34.7%[158]. - The company’s inventory net amount increased to RMB 1,073,567, reflecting a growth of 4.7% from RMB 1,026,038[158]. - The company's goodwill increased from RMB 13,574 thousand in 2020 to RMB 397,904 thousand in 2021, indicating a substantial growth of approximately 2845.5%[200].

Baozun Inc. 寶尊電商有限公司* ( 於開曼群島註冊成立以不同投票權控制的有限責任公司 ) 股份代號 : 9991 2021 中期報告 * 僅供識別 寶尊電商有限公司 中期報告 截至2021年6月30日止六個月 說明備註 寶尊電商有限公司（「寶尊」或「我們」）根據香港上市規則第13.48(1)條就其截至2021年12月31日止財政年度的 首六個月編製本中期報告（「中期報告」）。作為香港上市規則第19C章項下香港聯交所的上市發行人，我們獲豁 免遵守香港上市規則附錄16項下有關中期報告的內容規定。 有關我們業務及相關風險的更多資料請參閱於2021年4月13日刊載於香港聯交所網站的我們截至2020年12月 31日止財政年度的年報（「年報」）。請注意年報所載的資料乃截至年報日期當日，除適用法律及上市規則所規定 者外，我們並不承擔更新年報的任何責任。 本報告所用但未界定的詞彙具有年報所賦予之涵義。 中期報告 2021 1 寶尊電商有限公司 有關不同投票權的資料 不同投票權架構 根據我們的不同投票權架構，我們的股本包括A類普通股及B類普通股。除法律另有要求或我們的組織章程大綱 及細則另有規定外，每股A類普通股及 ...

Baozun Inc. 寶尊電商有限公司* ( 於開曼群島註冊成立以不同投票權控制的有限責任公司 ) 股份代號 : 9991 2020 年度報告 * 僅供識別 P 寶尊電商有限公司 2 主席報告 4 釋義 6 公司資料 7 有關不同投票權的資料 8 財務摘要 15 獨立核數師報告 20 綜合財務報表 78 20-F表格 79 其他資料 年度報告 2020 目錄 1 寶尊電商有限公司 主席報告 尊敬的各位股東： 感謝大家一直以來對寶尊電商的信任、支持與幫助。 堅韌不拔 砥礪前行 2020年，新冠疫情全球肆虐，世界經濟充滿了不確定性和挑戰。疫情下，我們始終如一地堅持為品牌合作夥伴提 供無縫、不間斷的優質服務，寶尊所展現出的堅韌和擔當令我深感自豪。回望過去，我們該為自己驕傲、鼓掌！ 機遇與挑戰並存，疫情帶來衝擊的同時，也進一步促進了消費者購物習慣從線下轉移至線上。2020年中國網絡 購物用戶規模逾7.5億，為全球最高，據國家統計局數據線上零售滲透率攀升至24.9%，再創新高。這些數據反 映出，線上購物已經深深紥根於中國消費者的日常生活之中。 秉承着「科技成就商業未來」的企業願景，一直以來，寶尊專注於為品牌合作夥伴提 ...