BAOZUN(09991)

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港股异动丨宝尊电商拉升大涨近20%,创逾2年新高
Ge Long Hui· 2025-09-12 02:15
宝尊电商-W(9991.HK)今日表现强势,盘中拉升大涨近20%,报11.91港元,股价创2023年8月以来新高。隔夜美股市场宝尊电商收涨超12%报4.46美元, 折算成港股市场价格为11.36港元/股。 宝尊电商8月底公布的业绩显示,2025年第二季度净收入26亿,同比增长7%;其中电商板块净收入22亿,同比增长3%;品牌管理板块净收入4亿,同比增 长35%;综合产品销售毛利润2.8亿,同比增长28%;调整后集团经营利润为5,900万,同比增长489%。 9月初,宝尊电商根据公司2022年股权激励计划向九名承授人授出12.9万份限制性股份单位奖励。 ...
电商代运营业绩分化 转型成集体课题
Jing Ji Guan Cha Wang· 2025-09-06 02:08
Group 1 - The performance of e-commerce operation companies is diverging, with a common trend of seeking new growth avenues through transformation [2][3] - RuYuchen (若羽臣) has emerged as a growth representative in the industry, achieving a revenue of 1.319 billion yuan in the first half of the year, a year-on-year increase of 67.55%, with net profit growing by 85.60% [2] - LiRenLiZhuang (丽人丽妆) is facing significant losses, reporting a revenue of 831 million yuan, a decrease of 13.98%, and a net loss of 32.76 million yuan, marking its worst mid-term performance since listing [2][3] Group 2 - The industry is collectively encountering growth challenges due to increasing costs and fragmented traffic, with companies needing to enhance cross-platform operational capabilities [3][4] - LiRenLiZhuang's revenue from Tmall platforms accounts for over 60% of total revenue, indicating a heavy reliance on a single platform [3] - RuYuchen's report shows that Douyin has become its largest sales channel, accounting for 37.24% of revenue [3] Group 3 - The rise of content e-commerce platforms like Douyin and Kuaishou has disrupted the traditional e-commerce landscape, posing challenges for companies lacking multi-channel operational capabilities [4] - Baozun (宝尊电商) has announced the acquisition of a leading service provider in the Douyin apparel category to strengthen its live e-commerce capabilities [4][6] - Major beauty brands are increasingly opting to build their own e-commerce teams, leading to a risk of customer attrition for operation companies [4][5] Group 4 - Baozun is implementing a three-pronged strategy focusing on e-commerce, brand management, and international expansion, with brand management showing a revenue increase of 29.11% [6] - Despite the growth in brand management, Baozun's overall profitability is still under pressure, with a net loss of 97 million yuan [6][7] - RuYuchen is focusing on cultivating its own brands, with self-owned brands generating 603 million yuan in revenue, a year-on-year increase of 242.42% [7][8] Group 5 - RuYuchen's sales expenses have surged to 599 million yuan, a year-on-year increase of 124.22%, driven by brand management and expansion efforts [8] - LiRenLiZhuang is also venturing into self-owned brands, launching new products, although its operation still heavily relies on its agency business [8][9] - The core advantage of operation companies lies in channel management, but they face challenges in product research and supply chain management [9]
Baozun: Look Beyond Headline Losses
Seeking Alpha· 2025-09-05 13:49
Group 1 - The research service Asia Value & Moat Stocks targets value investors looking for Asia-listed stocks with significant discrepancies between price and intrinsic value, focusing on deep value balance sheet bargains and wide moat stocks [1] - Baozun Inc. (NASDAQ: BZUN) (9991.HK) is highlighted as a bullish investment despite reporting a loss in Q2 2025, as the loss was attributed to one-off items and sales growth was faster compared to the previous period [1]
宝尊电商(09991) - 截至2025年8月31日止月份之股份发行人的证券变动月报表

2025-09-03 08:49
FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致:香港交易及結算所有限公司 公司名稱: 寶尊電商有限公司 (於開曼群島註冊成立以不同投票權控制的有限公司) 呈交日期: 2025年9月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | A | | 於香港聯交所上市 (註1) | | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09991 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | 面值 | | | | 法定/註冊股本 | | | 上月底結存 | | | 470,000,000 | USD | | 0.0001 USD | | | 47,000 | | 增加 / 減少 (-) | | | | | | USD | | | | | 本月底結存 | | | 470,000,000 | USD | | 0.0001 U ...
宝尊电商战略转型成效初显,双轮驱动加速跨越周期谷底
Sou Hu Cai Jing· 2025-09-02 17:29
宝尊电商二季度财报亮眼,双轮驱动战略显成效 宝尊的战略转型始于电商行业结构性变化的背景之下。近年来,国内电商红利逐渐消退,传统货架电商 平台的收入增长放缓,而直播电商和社交团购等新兴模式则迅速崛起。这一变化促使品牌商纷纷调整线 上运营策略,不再过分依赖传统的电商服务商,而是更多地通过与头部主播或MCN机构合作来实现销 量增长。 面对这一行业变革,宝尊电商创始人仇文彬在2023年正式启动了战略转型,旨在重塑BEC业务并打造 BBM业务。在BEC方面,宝尊通过提高经销业务的占比,展现了其精益运营的α能力,并通过全渠道布 局和数字化营销服务的快速增长,吸引了更多品牌商的合作。而在BBM方面,宝尊通过收购美国时尚 服装品牌Gap的大中华区业务,以及与ABG成立合资公司获得HUNTER品牌在大中华区及东南亚地区的 业务,正式涉足线下经营,构建了多品牌运营矩阵。 财报数据还显示,宝尊的综合产品销售毛利润同比增长28%,达到2.8亿元,这主要得益于Gap品牌带来 的销量增长。Gap中国在宝尊的本土化策略下,摆脱了折扣标签,通过创新设计、生产和供应链管理, 焕发了新的品牌价值和增长潜能。目前,Gap中国的毛利率已超过52%, ...
宝尊电商-W(09991)根据公司2022年股权激励计划授出12.9万份限制性股份单位奖励

Zhi Tong Cai Jing· 2025-09-02 11:05
该信息由智通财经网提供 智通财经APP讯,宝尊电商-W(09991)发布公告,公司于2025年9月2日(香港时间)根据公司2022年股权激 励计划向九名承授人授出12.9万份限制性股份单位奖励。 ...
宝尊电商-W根据公司2022年股权激励计划授出12.9万份限制性股份单位奖励
Zhi Tong Cai Jing· 2025-09-02 10:58
宝尊电商-W(09991)发布公告,公司于2025年9月2日(香港时间)根据公司2022年股权激励计划向九名承 授人授出12.9万份限制性股份单位奖励。 ...
宝尊电商-W(09991.HK)授出12.9万份奖励股份

Ge Long Hui· 2025-09-02 10:40
格隆汇9月2日丨宝尊电商-W(09991.HK)公告,公司于2025年9月2日(香港时间)根据公司2022年股权激励 计划向九名承授人授出12.9万份限制性股份单位奖励。 ...
宝尊电商(09991) - 授出限制性股份单位奖励

2025-09-02 10:33
Baozun Inc. 寶尊電商有限公司* (於開曼群島註冊成立以不同投票權控制的有限責任公司) (股份代號:9991) 授出限制性股份單位獎勵 寶尊電商有限公司(「本公司」,連同其綜合入賬附屬公司及其關聯併表實體,統 稱「本集團」)謹此宣佈,本公司於2025年9月2日(香港時間)根據本公司2022年股 權激勵計劃(「2022年計劃」)向九名承授人(「承授人」)授出限制性股份單位獎勵 (「限制性股份單位」),詳情載列如下。 單位數目: 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性 或完整性亦不發表任何聲明,並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 根據不同投票權架構,我們的股本包括A類普通股及B類普通股。對於提呈我們股東大會的任 何決議案,A類普通股持有人每股可投一票,而B類普通股持有人則每股可投十票,惟法律或 《香港聯合交易所有限公司證券上市規則》或我們的組織章程大綱及細則另行規定者除外。股東 及有意投資者務請留意投資不同投票權架構公司的潛在風險。我們的美國存託股(每股美國存 託股代表三股A類普通股)於美國納斯達克 ...
调整后经营利润同比大增489%,二季报揭示出宝尊电商增长逻辑再获强化
智通财经网· 2025-09-01 02:49
Core Insights - The latest financial report from Baozun E-commerce reveals significant operational improvements and strong growth momentum in both its e-commerce and brand management segments, indicating a successful dual-driven strategy [1][2][5] Financial Performance - In Q2 2025, Baozun's total revenue increased by 7% year-on-year to 2.6 billion yuan, with adjusted operating profit soaring by 489% to 59 million yuan, showcasing enhanced profitability [1][2] - E-commerce revenue reached 2.2 billion yuan, a 3% increase year-on-year, while brand management revenue grew by 35% to 400 million yuan, reflecting effective collaboration between business segments [2][4] E-commerce Segment - The e-commerce distribution and service businesses both experienced notable growth, with distribution revenue at 600 million yuan (up 3%) and service revenue at 1.6 billion yuan (up 3%) [2] - Key product categories such as beauty and alcoholic beverages significantly contributed to revenue growth, with online store operations, digital marketing, and IT solutions also showing increases of 8%, 12%, and 3% respectively [2][3] Brand Management Segment - The brand management business continued to thrive, driven by strong performances from Gap and Hunter brands, with Gap opening 11 new stores, bringing the total to 156 [4] - Hunter brand expanded its product offerings and achieved profitability in its new stores during the first quarter of operation, indicating successful market penetration [4] Strategic Developments - Baozun's multi-channel strategy has led to an increase in brand partners operating across various platforms, reaching a record high of 48.5% [3] - The company has actively pursued new growth opportunities in emerging channels, achieving double-digit growth in JD.com and triple-digit growth in Xiaohongshu [3][6] Future Outlook - The company is expected to maintain its growth momentum, with plans to open approximately 40 new Gap stores in key urban areas and continue enhancing brand influence through marketing investments [6][7] - Baozun's internal growth logic is strengthening, suggesting that the current revenue growth and profitability improvements are likely to persist [5][7]