敖包证券代码：002713 证券简称：东易日盛 东易日盛家居装饰集团股份有限公司 投资者关系活动记录表 编 号 ： 2017- 02 | --- | --- | --- | |----------------|---------------------------|--------------------------------------------------------| | | | | | | | | | 投资者关系活动 | √ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | | 安信证券 王鑫 中邮基金 金振振 华安财保资管 许殿豪 程星 | | 人员姓名 | | 烨 盛营资本 张哲 信达证券 关健鑫 银华基金 张珂 辰阳 | | | 资产 李响 | | | 时间 | 2017.3.10 | | | 地点 | 公司共好会议室 | | | 上市公司接待人 | 副总经理、董事会秘书 王薇 | | | 员姓名 | | | | 投资者关系活动 ...

Group 1: Company Operations and Recovery - As of March 12, 2020, 14 out of 28 subsidiaries have resumed operations, with 21 subsidiaries starting work by March 16, indicating a gradual recovery post-COVID-19 [2][3] - The company has implemented sufficient epidemic prevention measures at construction sites, ensuring the health of workers and compliance with local policies [2] Group 2: Pricing Strategy and Promotions - The pricing strategy remains largely unchanged, focusing on tiered discounts based on product selection during contract signing, with increased promotional efforts to benefit customers [3] - A major live-streaming event is planned for March 21, 2020, in collaboration with eight major platforms, aimed at attracting online traffic and enhancing consumer engagement [3] Group 3: Digital Transformation Initiatives - The company prioritizes digital transformation in 2020, focusing on online customer acquisition, with a 95% accuracy rate in design and pricing through the DIM+ system [4][5] - Online project management systems will be implemented to enhance project quality and ensure timely delivery, with a 97% on-time delivery rate achieved in 2019 [5] Group 4: Emerging Trends in Home Decoration - Post-pandemic trends indicate a heightened demand for health-oriented home features, with 45% of consumers prioritizing changes in layout to increase storage space [5][6] - The shift to remote work has created new consumer needs for home office spaces, reflecting changing lifestyle demands [5]

证券代码：002713 证券简称：东易日盛 东易日盛家居装饰集团股份有限公司 投资者关系活动记录表 编 号 ： 2017- | --- | --- | --- | |----------------|------------------------|------------------------------------------------------| | 06 | | | | 投资者关系活动 | √ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | | 国泰君安 齐佳宏 九泰基金 林百川 | | 人员姓名 | 神宏投资 王一萌 | | | 时间 | 2017.9.12 | | | 地点 | 东易日盛集团共好会议室 | | | 上市公司接待人 | 董事长 陈辉 | | | 员姓名 | | | | 投资者关系活动 | 1 | 、问：二手房是比较重要的业务来源，增长情况如何？ | | 主要内容介绍 | | 答："二手房"指的是"存量房",包括二 ...

证券代码：002713 证券简称：东易日盛 东易日盛家居装饰集团股份有限公司 投资者关系活动记录表 编 号 ： 2018- | --- | --- | --- | |-----------------------|----------------------------|--------------------------------------------------------| | | | | | 02 | | | | 投资者关系活动 | √ 特定对象调研 □分析师会议 | | | 类别 | □媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | □ 其他 | | | 参与单位名称及 | | 中金公司 谢天龙 中信建投 邢立力 | | 人员姓名 | | 高毅资本 张珈玮 东方基金 孙潇阳 | | | | | | | | 辰泰投资 刘田田 阳光保险 闫 鑫 | | | | 东吴证券 马莉 史凡可 华贵人寿保险 李友鲲 | | | （以上排名不分先后） | | | 时间 | 2018.01.25 | | | 地点 | 东易日盛会议室 | | | 上市 ...

证券代码：002713 证券简称：东易日盛 东易日盛家居装饰集团股份有限公司 投资者关系活动记录表 编 号 ： 2018- | --- | --- | --- | |----------------|----------------------------|-------------------------------------| | | | | | 05 | | | | 投资者关系活动 | √ 特定对象调研 □分析师会议 | | | 类别 | □媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | □ 其他 | | | 参与单位名称及 | | 国盛证券 何亚轩 天风证券 肖文劲 | | 人员姓名 | | 华夏基金 陈伟彦 光大证券 孙伟风 | | | | 辰阳资本 李 响 建信基金 刘克飞 | | | | 安信证券 王 鑫 兴业证券 何建文 | | | | 中信建投基金 周紫光 首善财富 杨正志 | | | | 人寿资产 祝 娅 嘉实基金 谢泽林 | | | 中金公司 樊俊豪 谢天龙 | | | | 工银瑞信基金 张玮升 袁文韬 | | | | 中 ...

证券代码：002713 证券简称：东易日盛 东易日盛家居装饰集团股份有限公司 投资者关系活动记录表 编号：2020- 02 | --- | --- | --- | |-----------------------|------------------------------|--------------------------------------------------------| | | | | | 投资者关系活动 | √ | 特定对象调研 □分析师会议 | | 类别 | □ | 媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | □ | 现场参观 √其他（电话会议） | | 参与单位名称及 | | 天风证券、东方基金、光大永明资管、湖南源乘投资、华海 | | 人员姓名 | | （财产）保险、华融证券基金部、华商基金、九泰基金、睿远 | | | 基金、上海高毅资产 (有限合伙 | ) 、上海泓湖投资、上海彤源投 | | | | | | | | 资、深圳市前海禾丰正则资管、深圳易同投资、新华资管、长 | | | | 江日晟投资、人保公募基金、中欧基金、中信证券资管、大家 | ...

证券代码：002713 证券简称：东易日盛 东易日盛家居装饰集团股份有限公司 投资者关系活动记录表 编 号 ： 2018- | --- | --- | --- | --- | |----------------|----------------------------|-------|------------------------------------------------------| | | | | | | 01 | | | | | 投资者关系活动 | √ 特定对象调研 □分析师会议 | | | | 类别 | □媒体采访 □业绩说明会 | | | | | □ 新闻发布会 □路演活动 | | | | | □现场参观 | | | | | □ 其他 | | | | 参与单位名称及 | | | 中邮基金 万知 黎原 景顺长城 詹成 | | 人员姓名 | | | 易方达基金 彭珂 太平洋证券 陈天蛟 | | | | | 中金公司 詹奥博 石婷婷 交银施罗德 封晴 张晨 | | | | | 嘉实基金 赵宇 刘晔 王明明 国信证券 焦倩 | | | | | 海通证券 杜市伟 太平洋资产 徐军平 | | | （以上 ...

Group 1: Impact of COVID-19 on Business Operations - The pandemic has affected the company's first-quarter operations, but this period is typically a low season, accounting for a small proportion of annual business [2][3] - The company has shifted marketing activities online due to store closures, with significant increases in online marketing efforts starting from early February [3] - The pandemic may accelerate industry consolidation, leading customers to prefer companies with quality assurance for home decoration services, benefiting long-term development [3] Group 2: Marketing and Customer Acquisition Strategies - The company has enhanced online customer acquisition channels, including search engines, self-media, and e-commerce platforms like JD and Tmall, with a focus on content marketing [3][4] - In January, the company saw a 20% year-on-year increase in effective leads obtained through online channels [4] - The marketing strategy aims to expand the structure of marketing efforts and deepen content marketing to improve conversion rates [4] Group 3: Business Planning and Digital Transformation - The key focus for 2020 includes the implementation of a digital transformation strategy to enhance operational efficiency [4] - A SaaS system for smart home decoration has been launched in 11 subsidiaries, with ongoing development of personalized home decoration management systems [4] - The company plans to optimize supplier resources and integrate a national warehousing network to reduce costs and improve efficiency [4]

Group 1: Digital Transformation Progress - The company is advancing its digital transformation strategy, focusing on customer acquisition efficiency through both offline and online channels, including partnerships with major search engines and e-commerce platforms [3][4] - The DIM+ system has achieved over 95% accuracy in project design and pricing, enhancing customer satisfaction by ensuring transparency in hidden project costs [3][4] - The implementation of online supervision systems has improved project management efficiency, allowing real-time monitoring of construction quality and progress [3][4] Group 2: Product Development Achievements - The company has launched the "Smart Enjoy" product line, integrating various smart home devices to enhance modern living environments [4][5] - New product series targeting small apartments have been developed, combining hard and soft decoration elements to offer high-quality, cost-effective solutions [4][5] Group 3: Market Adaptation Strategies - In response to policies promoting finished decoration and price limits on housing, the company is expanding its customized renovation model (BBC) to meet new market opportunities [5][6] - The proportion of new home decoration orders from existing housing renovations is approximately 55% [5][6] Group 4: Online Channel Expansion - The company has established partnerships with major e-commerce platforms like Tmall, Taobao, and JD.com, enhancing its online customer acquisition capabilities [6][7] - Development of various online platforms, including micro-official websites and apps, has been completed to improve traffic handling capacity [6][7] Group 5: Supply Chain and Logistics - The company has built an integrated supply chain platform, achieving stable efficiency in warehousing, logistics, and installation services across five cities [6][7] - Future plans include increasing information technology investments to enhance supply chain efficiency and reduce costs [6][7] Group 6: Future Business Plans - The company aims to conduct market research and analysis for key residential areas to enhance market share and customer experience [7] - Plans include launching new product packages to increase market competitiveness and improving internal management capabilities through training and recruitment [7]

证券代码：002713 证券简称：东易日盛 东易日盛家居装饰集团股份有限公司 投资者关系活动记录表 编 号 ： 2018- 03 | --- | --- | --- | |----------------|----------------------|-------------------------------------------------------------| | | | | | | | | | 投资者关系活动 | √ | 特定对象调研 □分析师会议 | | 类别 | | □媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | □ 其他 | | | 参与单位名称及 | 中信证券 罗鼎 陈西哲 | | | 人员姓名 | 尚道投资 赵琰 | | | | （以上排名不分先后） | | | 时间 | 2018.02.06 | | | 地点 | 东易日盛会议室 | | | 上市公司接待人 | 副总经理 刘勇 | | | 员姓名 | 董事会秘书 管哲 | | | 投资者关系活动 | | 1、公司长租公寓事业部未来发展规划？是 B2B 还是 B2C ？ | ...