北京蓝色光标数据科技股份有限公司 2020 年第三季度报告全文 BlueFocus 北京蓝色光标数据科技股份有限公司 2020 年第三季度报告 2020-085 2020 年 10 月 1 北京蓝色光标数据科技股份有限公司 2020 年第三季度报告全文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人赵文权、主管会计工作负责人熊剑及会计机构负责人(会计主管 人员)陈剑虹声明：保证季度报告中财务报表的真实、准确、完整。 2 北京蓝色光标数据科技股份有限公司 2020 年第三季度报告全文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | --- | |-----------------------------------------------------|--------------------------------|----------- ...

Financial Performance - The company's operating revenue for the first half of 2020 was ¥17,374,579,908.16, representing a 47.91% increase compared to ¥11,746,571,613.07 in the same period last year[10]. - The net profit attributable to shareholders of the listed company decreased by 30.20% to ¥326,536,581.90 from ¥467,799,150.15 in the previous year[10]. - The net profit attributable to shareholders after deducting non-recurring gains and losses increased by 27.32% to ¥279,542,909.70 compared to ¥219,563,629.40 in the same period last year[10]. - The net cash flow from operating activities increased by 58.36% to ¥390,776,045.07 from ¥246,768,343.80 in the previous year[10]. - The basic earnings per share decreased by 38.10% to ¥0.13 from ¥0.21 in the same period last year[10]. - The company achieved a significant revenue increase of 47.91%, reaching CNY 17.375 billion in the first half of 2020 compared to CNY 11.747 billion in the same period last year[30]. - The net profit attributable to shareholders, excluding non-recurring gains and losses, was CNY 280 million, reflecting a year-on-year growth of 27.32%[31]. - Operating profit for the first half of 2020 was ¥402.07 million, down 32.5% from ¥596.14 million in the first half of 2019[107]. - The company reported a total comprehensive income of ¥366.35 million for the first half of 2020, compared to ¥452.81 million in the same period of 2019[108]. Assets and Liabilities - The total assets at the end of the reporting period were ¥19,704,073,359.09, an increase of 3.43% from ¥19,051,336,299.42 at the end of the previous year[11]. - The total liabilities increased to CNY 10,572,229,542.33, up from CNY 10,224,366,037.27, representing a growth of approximately 3.4%[100]. - Cash and cash equivalents increased to ¥1,769,259,174.55, representing 8.98% of total assets, up from 6.84% in the previous year[36]. - Accounts receivable rose to ¥7,650,256,431.29, accounting for 38.83% of total assets, an increase of 37.64% year-on-year[36]. - The company's long-term borrowings amounted to CNY 420,845,193.05, down from CNY 451,404,457.68, reflecting a decrease of about 6.8%[100]. Shareholder Information - The company plans not to distribute cash dividends or issue bonus shares[2]. - The total number of shares before the change was 2,491,037,834, with 100% ownership, and after the change, it remains the same[81]. - The number of restricted shares decreased by 123,166,437, resulting in a total of 190,278,783 restricted shares, which is 7.64% of the total shares[81]. - The number of unrestricted shares increased by 123,166,437, leading to a total of 2,300,759,051 unrestricted shares, which is 92.36% of the total shares[81]. - The company repurchased 26,399,600 shares, accounting for 1.06% of the total share capital, with a total expenditure of approximately RMB 150.06 million[82]. Market and Industry Position - The company has established deep partnerships with major smart TV manufacturers, covering over 90% of smart TV households in China[16]. - The company has a strong presence in international markets, offering services to global brands and Chinese companies expanding overseas[17]. - The company has achieved significant recognition in the industry, winning over 100 top awards in creative strategy in 2019, including the Gold SABRE Award and the Best Visual Design Award[21]. - The company has established a strong brand reputation, ranking first in the digital field according to the latest marketing trends report, making it a preferred choice for clients[22]. - The gaming sector contributed CNY 8.815 billion, accounting for 50.73% of total revenue, with a remarkable growth of 75.14% year-on-year[31]. Operational Developments - The company has launched "Blue Mark University," a new initiative aimed at enhancing online marketing training and addressing industry challenges[18]. - The company continues to focus on integrating marketing services with SaaS platforms to expand customer service reach and market penetration[18]. - The company has developed a comprehensive SaaS platform, "Blue Mark Online," which integrates various online marketing tools to enhance service delivery[25]. - The company plans to continue expanding its overseas services, anticipating rapid growth in this business segment[31]. Financial Management and Strategy - The company emphasizes the importance of data analysis and customer engagement in transforming brand communication and marketing effectiveness[18]. - The company reported a significant increase in cash and cash equivalents, indicating strong liquidity management[154]. - The company recognizes expected credit losses for financial assets measured at amortized cost and debt instruments measured at fair value through other comprehensive income[162]. - The company adopts a simplified model for expected credit losses, measuring loss provisions based on the expected credit losses over the entire life of financial instruments[166]. Corporate Governance - The company held its first extraordinary shareholders' meeting on March 20, 2020, with a participation rate of 27.66%[53]. - The company has no significant litigation or arbitration matters during the reporting period[57]. - The company has a total of 17,549.86 thousand yuan involved in arbitration against HNA Group, with a ruling requiring HNA to pay approximately 176 million yuan in total[58]. - The company has no significant related party transactions during the reporting period[62]. Research and Development - The company’s R&D investment rose by 15.62% to CNY 20.609 million, indicating a commitment to innovation[33]. - Research and development expenses increased to ¥20.61 million in the first half of 2020, up from ¥17.83 million in the same period of 2019[106]. Compliance and Reporting - The company's half-year financial report has not been audited[55]. - The financial report was approved by the board on August 19, 2020[141]. - The financial statements are prepared based on the assumption of going concern and comply with the latest accounting standards[144].

Financial Performance - In 2019, BlueFocus achieved a revenue of 28.106 billion yuan, representing a year-on-year growth of 21.65%, and a net profit of 710 million yuan, up 82.66% year-on-year[3]. - The company's operating revenue for 2019 was ¥28,105,717,717.39, representing a 21.65% increase compared to ¥23,103,968,544.14 in 2018[17]. - The net profit attributable to shareholders for 2019 was ¥710,446,746.52, an increase of 82.66% from ¥388,954,178.64 in the previous year[17]. - The net profit after deducting non-recurring gains and losses was ¥453,578,614.87, up 39.18% from ¥325,900,861.97 in 2018[17]. - The basic earnings per share for 2019 was ¥0.30, a 66.67% increase from ¥0.18 in 2018[17]. - The diluted earnings per share rose to ¥0.30, up 76.47% from ¥0.17 in the previous year[17]. - Operating profit surged by 91.34% to CNY 942 million, while net profit attributable to shareholders rose by 82.66% to CNY 710 million[35]. - The company achieved a significant revenue increase of 21.65%, reaching CNY 28.11 billion in 2019[35]. Assets and Liabilities - The total assets of BlueFocus approached 20 billion yuan by the end of 2019[3]. - The company's total assets at the end of 2019 were ¥19,051,336,299.42, a 12.31% increase from ¥16,962,501,973.00 at the end of 2018[17]. - The net assets attributable to shareholders increased by 37.26% to ¥8,694,012,052.71 from ¥6,333,760,964.43 in 2018[17]. - The asset-liability ratio decreased from 61.95% in 2018 to 53.67% in 2019, reflecting improved financial stability[165]. - The company reported a loan repayment rate of 100% for both 2018 and 2019, indicating effective debt management[167]. Cash Flow - The net cash flow from operating activities decreased by 63.05% to ¥699,357,894.42 from ¥1,892,760,346.05 in 2018[17]. - The net cash flow from financing activities was negative at -¥779,371,922.67 in 2019, a 46.73% improvement from -¥1,463,045,227.72 in 2018[54]. - The company reported a net increase in cash and cash equivalents of ¥101,167,995.79, a decrease of 75.06% from ¥405,640,939.28 in 2018[54]. Revenue Segments - The digital advertising segment was the fastest-growing, with overseas business continuing to expand, including becoming a core overseas agent for TikTok[3]. - The overseas advertising segment experienced a remarkable growth of 42.83%, contributing CNY 17.28 billion, which accounted for 61.49% of total revenue[42]. - The gaming industry was the largest revenue contributor, generating CNY 12.25 billion, representing 43.60% of total revenue, with a year-on-year growth of 38.45%[39]. - The company served over 3,000 clients globally, including leading brands from more than 150 industries, with a focus on eight key sectors such as gaming, automotive, and e-commerce[35]. Technology and Innovation - The company has invested in technology, data, and product development over the past six years, enhancing its service capabilities[6]. - The launch of the BlueLabel Online SaaS platform aims to provide marketing services to small and medium-sized enterprises, potentially expanding the market by at least 10 times[6]. - The company has developed multiple core technology support platforms and holds 131 software copyrights and 20 authorized patents[49]. - The company launched the "Blue Mark Online" SaaS platform, aimed at enhancing service efficiency and expanding market penetration[35]. Market Trends and Strategy - The company plans to expand its marketing services by leveraging the rapid growth of short video and overseas markets, aiming to transform into a marketing technology company[78]. - The short video industry market size reached RMB 46.71 billion in 2018, with a growth rate of 744.7%, and is expected to reach RMB 100.65 billion in 2019, indicating a strong trend towards commercialization[77]. - The enterprise-level SaaS market in China was valued at RMB 24.35 billion in 2018, with a year-on-year growth of 47.9%, and is projected to grow to RMB 65.42 billion by 2021[78]. Shareholder and Dividend Policies - The cash dividend policy stipulates that the company will distribute at least 20% of the distributable profit as cash dividends, with a minimum of 10% of the distributable profit allocated to cash dividends each year[80]. - The company distributed a total of ¥80 million in cash dividends, amounting to ¥0.335516 per share based on a total share capital of 2,384,390,578 shares[85]. - The company’s cash dividends in 2019 exceeded the 20% threshold of the distributable profit, which was ¥142,089,349.30, thus qualifying as a cash dividend[88]. Management and Governance - The company has a diverse board with members having extensive experience in various sectors, enhancing its strategic decision-making capabilities[176]. - The company maintains a governance structure that complies with relevant laws and regulations, ensuring independent operation of its board of directors and supervisory board[190]. - The company prioritizes investor relations management, aiming to build a positive interaction with investors and maintain transparency in information disclosure[192]. Employee and Talent Management - The total number of employees in the company is 5,055, with 4,858 in major subsidiaries and 197 in the parent company[184]. - The company has implemented a training program aimed at developing top-tier smart marketing and integrated marketing talent, which includes various learning and talent development plans[186]. - The company emphasizes the importance of attracting, retaining, and motivating talent through a compensation policy that includes fixed and variable salaries, with fixed salaries paid over 12 months and variable salaries based on performance results[185].

北京蓝色光标数据科技股份有限公司 2020 年第一季度报告全文 BlueFocus 北京蓝色光标数据科技股份有限公司 2020 年第一季度报告 2020-031 2020 年 04 月 1 北京蓝色光标数据科技股份有限公司 2020 年第一季度报告全文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人赵文权、主管会计工作负责人熊剑及会计机构负责人(会计主管 人员)陈剑虹声明：保证季度报告中财务报表的真实、准确、完整。 2 北京蓝色光标数据科技股份有限公司 2020 年第一季度报告全文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | |-----------------------------------------------------|-------------------|-------------------|---------- ...

Financial Performance - Operating revenue for the reporting period was ¥7,941,031,379.60, representing a 27.60% increase compared to the same period last year[2]. - Net profit attributable to shareholders of the listed company was ¥160,199,016.44, up 63.64% year-on-year[2]. - Basic earnings per share for the reporting period was ¥0.06, a 20.00% increase compared to the same period last year[2]. - The total operating revenue for Q3 2019 reached CNY 7,941,031,379.60, an increase of 27.6% compared to CNY 6,223,252,112.02 in the same period last year[32]. - Net profit for Q3 2019 was CNY 171,269,097.09, up 61.4% from CNY 106,055,167.63 in Q3 2018[33]. - The net profit for the year-to-date period was CNY 640,641,229.87, compared to CNY 435,330,090.50 in the previous year, reflecting a growth of 47.2%[39]. - The total comprehensive income for Q3 2019 was CNY 235,224,259.11, compared to CNY 136,895,497.08 in the same period last year, reflecting a growth of 71.6%[35]. Assets and Liabilities - Total assets at the end of the reporting period reached ¥18,617,738,296.70, an increase of 9.76% compared to the previous year[2]. - The company's cash and cash equivalents amounted to RMB 1,269,757,087.34, a decrease from RMB 1,484,176,743.08 at the end of 2018[24]. - Current liabilities totaled CNY 8.68 billion, compared to CNY 8.25 billion in the previous year, reflecting an increase of about 5.2%[26]. - Total liabilities decreased to CNY 9.79 billion from CNY 10.51 billion, indicating a reduction of approximately 6.9%[26]. - The company's total liabilities decreased to CNY 2,332,979,296.33 from CNY 3,838,620,043.61 year-over-year, reflecting a reduction of 39.2%[31]. - Total liabilities reached CNY 10,507,437,748.99, a decrease of CNY 150,380,464.09 compared to the previous total[53]. Cash Flow - The net cash flow from operating activities for the year-to-date was ¥357,365,436.42, down 68.27% compared to the previous year[2]. - Cash flow from operating activities for the current period is CNY 357,365,436.42, down from CNY 1,126,272,546.86 in the previous period[44]. - The net increase in cash and cash equivalents was -CNY 214,419,655.74, contrasting with an increase of CNY 159,890,454.61 in the previous period[46]. - Cash inflow from financing activities totaled CNY 1,744,653,477.41, compared to CNY 1,611,381,744.07 in the prior period, reflecting an increase of about 8.2%[46]. Shareholder Information - Net assets attributable to shareholders of the listed company amounted to ¥8,708,205,806.75, reflecting a growth of 37.49% year-on-year[2]. - The total number of ordinary shareholders at the end of the reporting period was 71,399[5]. - The largest shareholder, Tibet Yaowang Network Technology Co., Ltd., held 7.71% of the shares, totaling 191,695,111 shares[5]. Research and Development - Research and development expenses rose by 118.16% to ¥22,922,242.33 from ¥10,507,211.15 year-on-year[14]. - Research and development expenses rose to CNY 5,096,904.28, a significant increase of 58.7% compared to CNY 3,211,286.64 in Q3 2018[32]. - The company reported a significant increase in R&D expenses, which rose to CNY 22,922,242.33 from CNY 10,507,211.15, marking a 118.9% increase year-over-year[38]. Financial Instruments and Investments - The company reported non-operating income of ¥262,141,181.97 for the reporting period[4]. - The company reported a decrease in other comprehensive income to CNY -323.01 million from CNY -575.81 million, showing an improvement in this area[27]. - The company achieved a fair value change income of CNY 300,147,997.90, compared to a loss of CNY 37,680,288.07 in the previous year[39]. - The investment income from joint ventures and associates was CNY 42,364,760.83, compared to a loss of CNY 5,048,655.09 in the same period last year[38]. Stock and Share Repurchase - The company repurchased a total of 26,019,600 shares, accounting for 1.05% of the total share capital, with a total expenditure of RMB 147,594,352.41[21]. - The maximum repurchase price for shares was set at RMB 6.58 per share, with a total repurchase amount planned between RMB 150 million and RMB 300 million[20]. - The company repurchased and canceled 9,661,550 unvested restricted stocks from 259 employees who left, completing the process by July 8, 2019[16].

Financial Performance - Total revenue for the first half of 2019 reached ¥11,746,571,613.07, an increase of 8.98% compared to ¥10,778,932,179.86 in the same period last year[11]. - Net profit attributable to shareholders was ¥467,799,150.15, representing a significant increase of 48.54% from ¥314,923,179.43 year-on-year[11]. - Basic earnings per share rose by 50.00% to ¥0.21 from ¥0.14 year-on-year[11]. - Operating cash flow net amount increased by 31.88% to ¥246,768,343.80 compared to ¥187,121,734.95 in the same period last year[11]. - The company reported a non-recurring profit of RMB 248,235,520.75 for the period, primarily driven by gains from financial assets and government subsidies[13]. - The estimated cumulative net profit for the period from the beginning of the year to the next reporting period is CNY 600 million, representing a growth of 45.34% compared to the previous year[54]. - The expected net profit for the period from July to September is between CNY 132.20 million and CNY 232.20 million, indicating a growth of 35.04% to 137.19% compared to the same period last year[56]. Assets and Liabilities - Total assets at the end of the reporting period were ¥17,661,428,133.73, up 4.12% from ¥16,962,501,973.00 at the end of the previous year[11]. - Total liabilities decreased to CNY 9.06 billion from CNY 10.51 billion, a reduction of about 13.9%[127]. - The company's equity attributable to shareholders increased to CNY 8.49 billion, compared to CNY 6.33 billion, representing a growth of approximately 34.2%[127]. - The debt-to-asset ratio decreased to 51.32% from 61.95%, a reduction of 10.63% year-over-year[110]. - The total amount of funds allocated to the "permanent supplementary working capital" project is RMB 545.93 million, with an actual investment of RMB 535.99 million, achieving 100% investment progress[44]. Cash Flow - Cash flow from operating activities generated a net inflow of CNY 246,768,343.80, an increase from CNY 187,121,734.95 in the first half of 2018[139]. - The cash outflow from operating activities increased to CNY 1,324,423,122.32, compared to CNY 609,420,981.70 in the previous year, reflecting a rise of 117.80%[141]. - The ending balance of cash and cash equivalents was CNY 7,578,701.85, down from CNY 226,076,752.52 at the end of the first half of 2018[142]. Business Operations and Strategy - The company serves over 3,000 leading clients, including more than 150 Fortune 500 companies, across seven major industries[17]. - The company is focused on expanding its international business, providing global marketing solutions for major brands in North America and Western Europe[15]. - The company has developed a comprehensive marketing service system, leveraging big data and intelligent algorithms to enhance customer engagement and brand communication[17]. - The company emphasizes a "technology + creativity" approach, integrating marketing technology to provide clients with intelligent operational services[19]. - The company continues to innovate in marketing technology, developing a range of products for analysis, strategy, and performance evaluation[17]. Risks and Challenges - The company faces various risks and has outlined measures to address them in the report[2]. - The company faces risks related to intensified market competition and talent retention, which it addresses through enhanced service capabilities and talent development programs[57][58]. - Revenue from the Chinese business declined compared to the same period last year, primarily due to restrictions in the gaming industry and a downturn in the automotive sector[29]. Shareholder and Capital Structure - The company does not plan to distribute cash dividends or issue bonus shares for this reporting period[2]. - The actual controller and related parties have fulfilled their commitments regarding share restrictions, with specific shares released from restrictions on April 2, 2019[61]. - The company has a total of 40,811.74 million RMB in approved guarantees for subsidiaries at the end of the reporting period[77]. - The company’s stock option incentive plan had 25% of the options not meeting the exercise conditions, resulting in the cancellation of 7,030,725 options[68]. Compliance and Governance - The semi-annual financial report has not been audited[64]. - The company has not experienced any major litigation or arbitration matters during the reporting period[65]. - The company has not engaged in any related party transactions during the reporting period[72]. - The company has not violated any regulations related to corporate governance or internal controls during the reporting period[114]. Future Outlook - The company plans to continue focusing on market expansion and new product development to drive future growth[136]. - The company aims to increase its special reserves by CNY 12,055,689.65 to support future strategic initiatives[147]. - The company is focusing on enhancing its digital capabilities and exploring potential mergers and acquisitions to drive growth[148].

Financial Performance - Total revenue for Q1 2019 was CNY 5,595,050,504.42, an increase of 11.36% compared to CNY 5,024,165,893.82 in the same period last year[3] - Net profit attributable to shareholders was CNY 221,104,105.52, representing a growth of 44.36% from CNY 153,166,214.69 year-on-year[3] - Net profit excluding non-recurring gains and losses was CNY 126,860,553.77, up 13.18% from CNY 112,089,303.90 in the previous year[3] - Basic earnings per share increased to CNY 0.10, a rise of 42.86% compared to CNY 0.07 in the previous year[3] - The company achieved total operating revenue of 5,595.05 million yuan, an increase of 11.36% compared to the same period last year[15] - The net profit attributable to shareholders of the listed company was 221.10 million yuan, a growth of 44.36% year-on-year[15] - Basic earnings per share reached 0.10 yuan, reflecting a 42.86% increase compared to the previous year[15] - The company reported a significant investment of RMB 32,387,055.00 in the "Blue Sky Global Airport Media Network Module" project in 2015, but future investments remain unclear[22] Cash Flow and Liquidity - The net cash flow from operating activities was CNY 107,117,741.21, a significant recovery from a negative cash flow of CNY -85,380,140.19 in the same period last year[3] - The company's operating cash flow significantly improved, with a notable increase in net cash flow from operating activities[14] - As of March 31, 2019, the company's cash and cash equivalents amounted to RMB 1,301,078,583.22, a decrease from RMB 1,484,176,743.08 on December 31, 2018, representing a decline of approximately 12.3%[28] - The company's cash and cash equivalents increased to CNY 1,043,196,653.08, compared to CNY 548,916,422.15 in the previous year, showing a significant growth of 90%[36] - Cash and cash equivalents at the end of the period stood at ¥1,296,250,733.66, up from ¥1,120,695,531.93 at the end of Q1 2018[45] Assets and Liabilities - Total assets at the end of the reporting period were CNY 17,602,319,175.30, reflecting a 3.77% increase from CNY 16,962,501,973.00 at the end of the previous year[3] - Total current assets increased to ¥9,216,056,360.99 from ¥8,425,211,558.28, representing a growth of approximately 9.4% year-over-year[29] - Total non-current assets decreased to ¥8,386,262,814.31 from ¥8,537,290,414.72, reflecting a decline of about 1.8% year-over-year[29] - Total liabilities decreased to ¥9,753,858,903.47 from ¥10,507,437,748.99, a reduction of about 7.2% year-over-year[31] - The total liabilities decreased to CNY 3,256,868,453.49 from CNY 3,838,620,043.61 year-over-year, a reduction of approximately 15.1%[36] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 78,655[6] - The largest shareholder, Tibet Yaowang Network Technology Co., Ltd., held 8.08% of the shares, with a total of 191,695,111 shares[6] - Net assets attributable to shareholders reached CNY 7,728,623,522.07, up 22.02% from CNY 6,333,760,964.43 year-on-year[3] Investment and Capital Management - The company completed a buyback agreement with Leading Smart Holdings Limited for a total consideration of $42,870,752.40, acquiring 3,237,803 shares, which represents 5.2401% of the total shares[18] - The company has invested 351.966 million CNY of the raised funds, achieving a utilization rate of 100% for several projects[21] - The company has completed the acquisition of a 49% stake in Meiguang Interactive, with a total investment of 9 million CNY[20] - The company plans to use 53.599 million CNY for permanent working capital, which has been fully allocated[21] Financial Management and Compliance - The company has completed the necessary rectifications regarding the warning letter issued by the Beijing Regulatory Bureau, ensuring compliance with regulatory requirements[25] - The company has no overdue commitments from actual controllers, shareholders, or related parties during the reporting period[19] - The company decided to change the investment projects for the convertible bonds from "E-commerce Comprehensive Service Platform" and "Blue Sky Global Airport Media Network Module" to "Permanent Supplement of Working Capital" due to significant changes in project feasibility[23] Research and Development - Research and development expenses for Q1 2019 were CNY 6,258,862.26, down from CNY 10,460,150.11 in the previous year, indicating a decrease of 40.5%[37] Other Financial Metrics - The total operating costs rose to CNY 5,476,570,326.93, an increase of 11.93% from CNY 4,892,770,002.51 in Q1 2018[37] - The company reported a decrease in financial expenses to CNY 45,060,522.04 from CNY 77,400,979.57, a reduction of approximately 41.7%[37] - Other comprehensive income after tax for Q1 2019 was CNY -43,482,861.93, compared to CNY -168,267,945.34 in the previous year, indicating an improvement[38]

Financial Performance - In 2018, the company achieved a revenue growth of over 50% year-on-year, becoming the only marketing company in China with revenue exceeding 20 billion RMB[3]. - The company's operating revenue for 2018 reached ¥23,103,968,544.14, representing a 51.69% increase compared to ¥15,230,837,652.33 in 2017[20]. - Net profit attributable to shareholders was ¥388,954,178.64, a 74.99% increase from ¥222,278,512.41 in the previous year[20]. - The net profit after deducting non-recurring gains and losses was ¥325,900,861.97, up 90.10% from ¥171,432,248.17 in 2017[20]. - Operating profit reached 493 million yuan, with a net profit attributable to shareholders of 389 million yuan, marking a 74.99% increase year-on-year[38]. - The company reported a total revenue of RMB 1,194 million for the year 2018, with a significant increase in user data and engagement metrics[82]. - The company reported a net profit attributable to ordinary shareholders for 2018 was RMB 388.95 million, with cash dividends representing 20.57% of this amount[105]. Cash Flow and Liquidity - The net cash flow from operating activities reached nearly 1.9 billion RMB, marking a significant achievement in liquidity management[3]. - The net cash flow from operating activities was ¥1,892,760,346.05, a significant recovery from a negative cash flow of -¥123,910,585.71 in 2017[20]. - The company's operating cash flow improved significantly, with a net cash flow from operating activities exceeding 1.8 billion yuan, driven by optimized client structure and management of accounts receivable[39]. - The company's cash and cash equivalents increased by 589.14% to ¥405,640,939.28 in 2018[65]. - Cash and cash equivalents at the end of 2018 reached ¥1,484,176,743.00, up from ¥1,075,107,954.00 at the end of 2017, reflecting improved cash collection efforts[68]. Strategic Acquisitions and Investments - The company made strategic acquisitions, including the purchase of a local competitor in Dubai and a creative company in San Francisco, enhancing its presence in the Middle East and the U.S.[3]. - The company completed the acquisition of 100% equity in Eleven Inc. for a cost of RMB 360.23 million and 52% equity in Socialize Group FZ LLC for RMB 35.27 million[33]. - The company’s investment in various projects, including the successful IPO of Lakala, has yielded significant financial returns[5]. - The company has invested RMB 54,000 in the development of new marketing products, achieving a progress rate of 21.12%[81]. Business Strategy and Market Position - The company aims to transition from a marketing service company to a marketing technology company, integrating creativity and technology to create more value for clients[6]. - The company is focusing on expanding its market presence through innovative advertising solutions and strategic partnerships[61]. - The company is strategically positioned to leverage the "Belt and Road" initiative, enhancing brand visibility in emerging markets[92]. - The company emphasizes a strategy of "marketing intelligence and global business," aiming to enhance its service capabilities in response to increasing demand for mobile applications in the AI and 5G era[92]. Research and Development - The company aims to increase its R&D investment to enhance customer ROI and improve gross margins across its business segments[37]. - Research and development expenses increased by 18% in 2018, totaling RMB 500 million, focusing on AI and big data technologies[108]. - The company has obtained 119 software copyrights and 21 technology patents, with 20 patents currently under review[37]. - The iDataBot marketing data platform has been implemented to enhance writing efficiency and optimize workflow[59]. Shareholder Engagement and Profit Distribution - The profit distribution policy prioritizes cash dividends, with a minimum of 20% of distributable profits allocated for distribution, and at least 10% of that as cash dividends[96]. - The company actively engages with shareholders, particularly small and medium shareholders, to gather feedback on dividend policies[99]. - The company proposed a cash dividend of RMB 0.335516 per 10 shares for the 2018 fiscal year, totaling RMB 80 million, which represents 20.57% of the net profit attributable to ordinary shareholders[104]. - The total distributable profit for the reporting period was approximately 1.15 billion RMB, with cash dividends constituting 100% of the profit distribution[102]. Operational Efficiency and Cost Management - The company aims to reduce operational costs by 15% in 2019 through efficiency improvements and automation[109]. - Sales expenses decreased by 15.16% to ¥968,566,113.17, attributed to optimized resource allocation and strict cost control despite business growth[57]. - Research and development expenses dropped by 50.09% to ¥65,788,414.93, as the company completed initial development of relevant technology platforms[57]. Market Trends and Future Outlook - The mobile advertising market in China is expected to reach CNY 381.44 billion in 2018, accounting for nearly 80% of total online advertising, indicating strong growth potential[91]. - The company provided guidance for the next fiscal year, projecting revenue growth of 10% to 12%, aiming for a target of $1.32 billion[198]. - New product launches are expected to contribute an additional $200 million in revenue, with a focus on innovative technology solutions[198]. - The company plans to further expand its client base and deepen relationships with major clients, focusing on new potential enterprises as the Sci-Tech Innovation Board opens[92]. Corporate Governance and Compliance - The company has completed rectifications related to previous regulatory warnings, ensuring compliance and operational integrity[84]. - The company has not sold any significant assets or equity during the reporting period, maintaining its asset base[86][87]. - The company has established mechanisms for talent retention and development to mitigate the risk of talent loss[93]. - The company has undergone significant changes in project feasibility assessments, leading to a shift in investment strategies[82].

Financial Performance - Operating revenue for the reporting period was CNY 6,223,252,112.02, representing a year-on-year increase of 61.48%[7] - Net profit attributable to shareholders was CNY 97,896,117.02, with a year-to-date net profit of CNY 412,819,296.45, an increase of 47.94%[7] - Net profit attributable to shareholders after deducting non-recurring gains and losses was CNY 86,192,197.97, up 133.58% year-on-year[7] - Basic earnings per share for the reporting period were CNY 0.05, with a year-to-date figure of CNY 0.19, an increase of 46.15%[7] - The total operating revenue for the third quarter reached ¥6,223,252,112.02, a significant increase of 61.4% compared to ¥3,853,858,286.11 in the same period last year[43] - The net profit for the quarter reached CNY 106,055,167.63, compared to a net loss of CNY 28,932,764.24 in the same period last year, indicating a significant turnaround[45] - The total profit amounted to CNY 115,883,157.01, contrasting with a loss of CNY 40,758,098.14 in the previous year[45] - The company's basic and diluted earnings per share were both CNY 0.05, recovering from a loss of CNY 0.01 per share in the prior period[45] - The total operating revenue for Q3 2018 was CNY 510,244,164.34, an increase of 31.4% compared to CNY 388,496,817.26 in the same period last year[55] - The net profit for Q3 2018 reached CNY 435,330,090.50, up 49.9% from CNY 290,579,881.06 in Q3 2017[52] - The total profit for Q3 2018 was CNY 477,802,108.33, representing a 43.7% increase from CNY 332,656,198.86 in the previous year[52] Assets and Liabilities - Total assets at the end of the reporting period were CNY 16,522,240,406.58, a decrease of 1.25% compared to the end of the previous year[7] - The total number of ordinary shareholders at the end of the reporting period was 75,318[11] - The largest shareholder, Tibet Yaowang Network Technology Co., Ltd., held 8.78% of the shares, amounting to 191,695,111 shares[11] - The company reported a 39.97% decrease in other current liabilities, down to ¥299,991,352.18, due to the repayment of maturing financing bonds[18] - Deferred tax assets increased by 35.13% to ¥232,439,100.10, reflecting the company's recognition of recoverable losses[18] - The company's long-term equity investments decreased to ¥614,172,897.22 from ¥706,106,978.86, a reduction of about 13.0%[36] - The total liabilities decreased to ¥4,340,933,718.23 from ¥4,592,747,725.39, a reduction of 5.5%[40] Cash Flow - The company reported a net cash flow from operating activities of CNY 1,126,272,546.86 for the year-to-date[7] - The net cash flow from operating activities improved significantly to ¥1,126,272,546.86, compared to a negative cash flow of ¥262,381,231.77 in the same period last year[20] - The cash flow from operating activities for the period was CNY 1,126,272,546.86, a significant improvement from a negative cash flow of CNY -262,381,231.77 in the same period last year[57] - The ending balance of cash and cash equivalents was 1,233,598,408.86 CNY, compared to 1,995,077,708.57 CNY at the end of the previous period[60] - The company received 468,440,187.01 CNY from sales of goods and services, an increase from 359,883,947.84 CNY in the previous period[62] - Cash received from investment returns was 72,600,477.61 CNY, up from 48,993,365.31 CNY in the previous period[59] Expenses and Investments - The gross profit margin decreased as operating costs rose to ¥15,058,166,670.90, a 78.85% increase from ¥8,419,579,058.82 in the previous year[19] - Research and development expenses decreased by 65.04% to ¥10,507,211.15, attributed to the completion of initial technology platform setups[19] - The company’s financial expenses decreased by 33.93% to ¥167,163,866.29, mainly due to reduced interest expenses from lower interest-bearing liabilities[19] - The company reported a decrease in research and development expenses to ¥3,211,286.64 from ¥8,093,529.65, a reduction of 60.3%[43] - The company reported an investment income of approximately RMB 33.5 million before tax in Q1 2018 related to the equity transfer[23] - The company reported an investment income of CNY 78,130,142.68, which increased from CNY 71,382,694.09 in the previous year, indicating a growth of 9.8%[55] Regulatory and Legal Matters - The company is involved in an arbitration case regarding a share transfer agreement, with a claim amounting to ¥175,698,630.14[22] - The company has received a court order to freeze assets of HNA Group amounting to RMB 175,498,630.14, effective from October 11, 2018, to October 10, 2019[23] - The company is actively addressing a warning from the Beijing Securities Regulatory Bureau regarding discrepancies in the investment progress of its convertible bond fundraising projects[25] - The company plans to complete the procedures for changing the use of raised funds by December 31, 2018, as part of its commitment to rectify the issues raised by the regulatory body[26] Market Strategy - The company plans to continue expanding its market presence and investing in new technologies to drive future growth[49]

Financial Performance - Total revenue for the first half of 2018 reached ¥10,778,932,179.86, representing a 62.89% increase compared to ¥6,617,330,299.27 in the same period last year[18]. - Net profit attributable to shareholders was ¥314,923,179.43, a 4.84% increase from ¥300,371,653.12 in the previous year[18]. - Net profit after deducting non-recurring gains and losses was ¥265,726,584.44, up 40.88% from ¥188,613,414.46 year-on-year[18]. - The operating profit for the period was 355 million RMB, representing a year-on-year increase of 4.68%[33]. - The company achieved a significant revenue increase of 62.89%, reaching 10.779 billion RMB, which is 70% of last year's total revenue[32]. - The net profit attributable to the listed company, excluding non-recurring gains and losses, was 266 million RMB, reflecting a year-on-year growth of 40.88%[33]. - The company reported a net profit of ¥94.8 million and ¥97.3 million for 2015 and 2016 respectively, failing to meet performance commitments made by certain individuals[84]. - The estimated cumulative net profit for the period is projected to be between 420 million and 480 million CNY, representing an increase of 50.52% to 72.02% compared to the previous year's 279.04 million CNY[70]. Cash Flow and Liquidity - The net cash flow from operating activities was ¥187,121,734.95, a significant recovery from a negative cash flow of ¥18,283,439.15 in the same period last year[18]. - The company has improved its operating cash flow, achieving a positive net cash flow from operating activities[34]. - Cash inflow from operating activities was primarily driven by sales revenue of CNY 11,281,239,784.11, compared to CNY 7,978,889,115.35 in the previous period, marking a growth of approximately 41.0%[166]. - The ending cash and cash equivalents balance decreased to CNY 920,828,260.65 from CNY 2,114,087,675.19, indicating a cash reduction of approximately 56.5%[168]. - Cash outflow from investing activities totaled CNY 90,662,517.38, a decrease from CNY 1,394,045,372.32 in the previous period, indicating a reduction in investment expenditures[168]. Assets and Liabilities - Total assets at the end of the reporting period were ¥16,928,157,123.02, a 1.17% increase from ¥16,731,818,185.58 at the end of the previous year[18]. - Total liabilities rose to ¥10,529,138,342.47 from ¥10,386,898,501.24, indicating an increase of 1.4%[151]. - The company's equity attributable to shareholders increased to ¥6,182,083,697.08 from ¥6,170,028,007.43, a slight increase of 0.2%[152]. - The total owner's equity rose to ¥6,399,018,780.55 from ¥6,344,919,684.34, indicating an increase of 0.9%[152]. - The debt-to-asset ratio slightly increased to 62.20% from 62.08%, showing a 0.12% change[137]. Investments and Capital Management - The total investment amount for the reporting period was 20,550,000.00, representing a decrease of 24.83% compared to the previous year's investment of 27,339,481.72[47]. - The company has committed a total investment of 355,000,000 CNY, with 298,157,400 CNY already invested, achieving a progress rate of 84.00%[58]. - The company has expressed a cautious approach towards future investments in projects that have not met planned progress or expected returns, particularly in the international business development strategy[58]. - The company has allocated 20,000,000 CNY for repaying private placement bonds, achieving 100% completion[56]. Shareholder Engagement and Corporate Governance - The participation rate in the shareholder meetings ranged from 32.29% to 41.48% during the reporting period, indicating active shareholder engagement[78]. - The actual controllers of the company have provided a commitment to avoid competition, ensuring no direct or indirect engagement in competing businesses during their tenure as shareholders[82]. - The company has established a compensation mechanism for any breach of the commitment to avoid competition, with a penalty of RMB 10 million for violations[83]. - The company is committed to ensuring that any business opportunities that may conflict with its main business will be offered to the company first[83]. Market and Competitive Environment - The company faces intensified market competition, particularly in the digital media advertising sector, and is enhancing its data technology service capabilities to adapt to industry trends[71]. - High talent turnover is a risk due to the competitive nature of the marketing communication service industry, and the company is implementing various strategies to retain and develop talent[72]. - The company has a high level of goodwill due to active acquisition activities, which poses a risk if goodwill adjustments impact profits; management is focusing on integrating and managing acquired subsidiaries effectively[73]. Regulatory Compliance and Legal Matters - The company received a warning letter from the Beijing Securities Regulatory Bureau regarding discrepancies in the investment progress of convertible bond fundraising projects, and it committed to rectify the situation by December 31, 2018[100]. - There were no major litigation or arbitration matters affecting the company during the reporting period[87]. - The company has not undergone any bankruptcy restructuring during the reporting period[86]. Employee and Incentive Plans - The stock option incentive plan was adjusted, reducing the number of granted stock options from 56,364,700 to 41,514,600 due to the departure of 33 employees[91]. - The number of employees eligible for the restricted stock incentive plan was reduced from 720 to 674 after the repurchase and cancellation of unvested shares held by departing employees[92]. - The company completed the repurchase and cancellation of 30,931,270 shares of restricted stock as part of its incentive plan[108]. Future Outlook - The company anticipates a significant increase in net profit for the period from January to September 2018 compared to the previous year[69]. - The projected net profit for 2018 is expected to reach RMB 213.83 million, reflecting a significant growth trajectory[81].