幸福蓝海影视文化集团股份有限公司 关于举行2022年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 证券代码：300528 证券简称：幸福蓝海 公告编号：2023-017 幸福蓝海影视文化集团股份有限公司董事会 2023 年 4 月 6 日 幸福蓝海影视文化集团股份有限公司（以下简称"公司"）定于2023年4月 17日（周一）下午15:00-17:00在全景网举办2022年度业绩说明会，本次年度业 绩说明会将采用网络远程的方式举行，投资者可登陆全景网"投资者互动关系平 台"（http://ir.p5w.net）参与本次年度业绩说明会。 出席本次说明会的人员有：公司副董事长兼总经理杨抒先生、董事会秘书兼 副总经理赖业军先生、财务资产部主任李华先生、独立董事刘俊先生等（如有特 殊情况，参与人员相应调整）。 为充分尊重投资者、提升交流的针对性，现就公司2022年度业绩说明会提前 向投资者公开征集问题，广泛听取投资者的意见和建议。投资者可于2023年4月 14日17:00前将有关问题通过电子邮件的形式发送至公司董事会办公室邮箱 board@om ...

Company Overview - Happiness Blue Sea is a state-controlled film and television listed company, officially listed on the Shenzhen Stock Exchange on August 8, 2016 [3]. - The company has shown good stock performance since its listing, attracting attention from the capital market [4]. Historical Development - Established in 2005, the company underwent significant milestones including the introduction of strategic investors in December 2011 [4]. - The company's cultural philosophy emphasizes high-quality content and the promotion of socialist core values [4]. Financial Performance - The company aims to optimize shareholder and employee value [5]. - In 2015, the cinema line's total box office revenue ranked among the top ten in the industry [6]. Business Segments Television Production - The company has produced several successful TV dramas, including "The Good Days in Life" and "The Police in Straw Hats," which aired on major networks [5]. - The company has a strong project development and production capability, leveraging its long-term relationships with creators [8]. Film Industry - Happiness Blue Sea operates a full industry chain model, including film investment, production, and distribution [6]. - The company has invested in numerous films, with notable successes such as "Daylight Fire" winning awards at the Berlin Film Festival [6]. Market Position - The company operates over 180 cinemas, ranking first in box office share in Jiangsu province [9]. - The cinema line's box office structure is balanced, with approximately 50% from self-owned and franchise cinemas [9]. Future Development Plans - The company plans to produce 8-12 TV dramas annually, focusing on multi-platform needs [10]. - In the film sector, the goal is to increase market share from approximately 3.1% to over 5% in the near future [15]. Challenges and Strategies - The company acknowledges the challenges posed by the shrinking traditional sales channels in the TV industry and the rise of self-produced content by internet companies [11]. - Strategies include enhancing platform advantages and leveraging industry experience to better understand audience demands [11]. Investor Interaction - The company is actively engaging with investors to discuss future strategies and market conditions, emphasizing the importance of distribution capabilities [12]. - The company is optimistic about the growth potential in the viewing market, driven by urbanization and increasing audience numbers [13]. Conclusion - Happiness Blue Sea is positioned for growth in both television and film sectors, with a focus on quality content and strategic market expansion [14].

编号：2017-006 证券代码：300528 证券简称：幸福蓝海 幸福蓝海影视文化集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |-------------------------|-------------------------|-----------------------------------------------------------| | | | | | | ■ | 特定对象调研 □分析师会议 | | | □ | 媒体采访 □业绩说明会 | | 投资者关系 | □ 新闻发布会 □路演活动 | | | 活动类别 | ■ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | | | 俾斯麦资本 万佳海、代相龙；信达证券 钟惠；融通基金 林清 | | 参与单位名称 及人员姓名 | | 源；海通证券 孙小雯；中原证券 张洋；恒道资本 朱彤、王 | | | | 花；国元证券 邓岱远；长江证券 王成璐。 | | 时间 | 2017 年 6 月 22 | 日 | | 地点 | 南京市北京东路 | 4 号荔枝广场 8 楼幸福蓝海国际影城荔枝厅 | | ...

证券代码：300528 证券简称：幸福蓝海 编号：2017-001 幸福蓝海影视文化集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------|----------------------------------|------------------------------------------------------| | | | | | 投资者关系 | □ 特定对象调研 | □ 分析师会议 | | 活动类别 | □ 媒体采访 | ■ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 | （请文字说明其他活动内容） | | 参与单位名称 | 参加会议的投资者及网民 | | | 及人员姓名 | | | | 时间 | 2017 年 4 月 13 | 日下午 15:00—17:00 | | | 南京市中山路 348 | 号中信大厦 1705 室 | | 地点 | 全景网"全景•路演天下"（ | http://rs.p5w.net ） | | | 副董事长 曹勇；董事兼总经理 | 杨抒； ...

编号：2017-003 证券代码：300528 证券简称：幸福蓝海 幸福蓝海影视文化集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------|------------------------------|----------------------------------------------------------| | | ■ 特定对象调研 | □ 分析师会议 | | | □ 媒体采访 | □ 业绩说明会 | | 投资者关系 | □ 新闻发布会 | □ 路演活动 | | 活动类别 | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | RWC 陈敏、 RWC | 熊宏婷 | | 及人员姓名 | | | | 时间 | 2017 年 5 月 22 日 | | | 地点 | 南京市中山路 348 | 号中信大厦 1710 会议室 | | 上市公司 | | | | 接待人员姓名 | | 副总经理兼董事会秘书赖业军、证券事务代表于强 | | 投资者关系活动 | | 一、公司副总经理兼董事会秘书赖业军先生向来宾介绍 ...

Group 1: Company Overview - Happiness Blue Sea's historical development, cultural philosophy, equity structure, financial situation, business industry, competitive advantages, and listing development plan were introduced during the investor relations activity [2] - The company has established a strategic alliance called the "Four Seas Film Development Alliance," which includes over 750 cinemas and more than 4,000 screens, capturing approximately 20% of the national market share [3] Group 2: Financial Performance - In April, the box office growth of Happiness Blue Sea's cinemas significantly increased compared to the same period in 2016, attributed to rapid growth in cinema scale and improved film quality [4] - The average single-screen revenue for Happiness Blue Sea's cinemas in 2016 was 1.469 million yuan, surpassing the national average of 1.11 million yuan [4] Group 3: Revenue Recognition and Business Strategy - Revenue recognition for television dramas varies based on different investment models, with specific conditions outlined in the company's prospectus and periodic reports [3] - The company has been expanding its cinema operations, leading to an increase in the film segment's revenue share, while the television drama segment's proportion has been decreasing [5] Group 4: Advertising and Market Position - The pre-show advertising business for Happiness Blue Sea's cinemas is managed by Jiangsu Happiness Blue Sea Cinema Development Co., Ltd., while franchise cinemas handle their own advertising sales [5] - Happiness Blue Sea has received the "National Top Ten TV Drama Production Unit" award three times in 2012, 2014, and 2016, indicating strong capabilities in TV drama production [5]