Summary of Groupon, Inc. Conference Call Company Overview - **Company**: Groupon, Inc. (NASDAQ: GRPN) - **Event**: Morgan Stanley Technology, Media and Telecom Conference - **Date**: March 1, 2021 - **Participants**: Aaron Cooper (Interim CEO), Matthew Bombassei (Morgan Stanley) Key Points Industry Context - The call occurs during a transformational period for Groupon amid the COVID-19 pandemic, impacting local businesses significantly [3][4]. Resilience and Cost Management - Groupon demonstrated resilience by quickly adapting to the pandemic, including reducing its workforce by approximately one-third, resulting in cost savings of about $250 million [4][5]. - The company focused on maintaining strong relationships with both customers and merchants during challenging times [4][6]. Recovery Strategy - Groupon is positioning itself for recovery as the pandemic subsides, emphasizing the importance of the Beauty & Wellness segment, which has remained active during COVID [9][10]. - The company plans to enhance its marketplace by improving the merchant value proposition, which includes offering lower-cost options and self-service tools for merchants [11][12]. Product Innovation - Groupon launched a new product called "Offers," which contributed to a 65%-70% improvement in inventory in test markets [15][16]. - Customer interactions showed low double-digit to high single-digit increases in billings compared to control cities, indicating positive reception of new offerings [17]. Merchant Engagement - The company is seeing strong receptivity from both new and existing merchants, with many adopting self-service tools and adding multiple items to their offerings [20][22]. - Groupon aims to create a trifecta of offerings: Deals, Offers, and Sponsored Listings, to cater to different merchant needs [24]. Customer Experience (CX) Enhancements - Significant changes to the customer experience are planned, including updates to the website and app, which have not been materially updated in five years [33]. - The goal is to facilitate repeat purchases and improve customer engagement through better navigation and call-to-action features [33][34]. Marketing and Branding - Groupon views the recovery period as an opportunity for a marketing and branding event, aiming to reshape its reputation and value proposition [36][41]. - Increased marketing spend is anticipated as the company seeks to educate consumers about its offerings [41]. International Strategy - Groupon has plans to apply learnings from the North American market to international markets once recovery allows for it [52]. Goods Business - While the Goods segment is not the primary focus, it will continue to play a role on the platform, transitioning to a third-party model to improve efficiency [49][50]. Additional Insights - The company is actively working on scaling Sponsored Listings, which are expected to enhance the overall marketplace experience for both merchants and customers [43][44]. - The self-service tool is seen as a critical component for driving margin expansion and increasing merchant satisfaction [46]. This summary encapsulates the key insights and strategic directions discussed during the conference call, highlighting Groupon's focus on recovery, product innovation, and enhancing both merchant and customer experiences.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _______ to _______ Commission File Number: 1-35335 Groupon, Inc. (Exact name of registrant as specified in its charter) Delaware 27-0903295 (State or other jurisdict ...

Groupon, Inc. (NASDAQ:GRPN) Q2 2020 Earnings Conference Call August 7, 2020 10:00 AM ET Company Participants Jennifer Beugelmans - Chief Communications Officer Aaron Cooper - Interim Chief Executive Officer Melissa Thomas - Chief Financial Officer Conference Call Participants Eric Sheridan - UBS Ygal Arounian - Wedbush Securities Thomas Forte - D.A. Davidson Deepak Mathivanan - Barclays Michael Ng - Goldman Sachs Operator Good day, everyone, and welcome to Groupon's Second Quarter 2020 Financial Results Con ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _______ to _______ Commission File Number: 1-35335 Groupon, Inc. (Exact name of registrant as specified in its charter) Delaware 27-0903295 (State or other jurisdiction o ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _______ to _______ Commission File Number: 1-35335 Groupon, Inc. (Exact name of registrant as specified in its charter) Delaware 27-0903295 (State or other jurisdiction ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2019 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _______ to _______ Commission File Number: 1-35335 Groupon, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organ ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q Chicago Title of each class Trading Symbol(s) Name of each exchange on which registered Common stock, par value $0.0001 per share GRPN NASDAQ Global Select Market ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2019 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __ ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q Chicago Title of each class Trading Symbol(s) Name of each exchange on which registered Common stock, par value $0.0001 per share GRPN NASDAQ Global Select Market ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2019 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _______ ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2019 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 | --- | --- | --- | |------------------------------------------------------------|---------------------------------------------|---------------------| | | | | | For the transition period from | __________ ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2018 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________________ to ________________ Commission file number: 1-35335 Groupon, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of (I.R.S. ...