Sales Performance - In Q3 2024, LiveWire sold 99 electric motorcycles, a 98% increase compared to 50 units in Q3 2023, contributing to a triple-digit increase in year-to-date unit sales[3] - The company expects electric motorcycle sales for the full year 2024 to range between 600 to 1,000 units[6] Financial Performance - Consolidated revenue for Q3 2024 was $4.4 million, down 45% from $8.1 million in Q3 2023, primarily due to a 52% decrease in electric balance bike units sold[3] - The consolidated operating loss for Q3 2024 was $26.5 million, a 5% increase from a loss of $25.3 million in Q3 2023[3] - The net loss for Q3 2024 was $22.7 million, compared to a net loss of $14.6 million in the same period last year, reflecting a 56% increase in losses[3] - Electric motorcycle revenue decreased by $129,000 in Q3 2024 despite higher unit sales, attributed to product mix and estimated future returns[4] Cost Management - Selling, administrative, and engineering expenses decreased by $1.4 million in Q3 2024 compared to Q3 2023, driven by cost reduction initiatives[3] - STACYC's operating income declined due to reduced third-party branded distributor volumes, with expenses increasing by $209,000 for new model development[5] Asset and Liability Management - Total assets decreased from $266,147 million as of December 31, 2023, to $178,298 million as of September 30, 2024, representing a decline of approximately 33%[12] - Total liabilities decreased from $60,284 million to $40,641 million, a reduction of approximately 33%[12] - Shareholders' equity declined from $205,863 million to $137,657 million, a decrease of about 33%[12] Cash Flow and Capital Expenditures - Cash and cash equivalents fell from $167,904 million to $88,442 million, a decrease of about 47%[14] - Net loss for the nine months ended September 30, 2024, was $71,143 million, an improvement from a net loss of $76,457 million for the same period in 2023[14] - Accounts receivable, net improved by $2,600 million compared to a decrease of $2,313 million in the previous year[14] - Inventory write-down increased to $4,294 million from $1,664 million, indicating a significant rise in inventory losses[14] - Capital expenditures for the nine months ended September 30, 2024, were $6,661 million, down from $10,970 million in the prior year[14] - The company repurchased common stock amounting to $927 million during the period[14] - The net cash used by operating activities was $71,990 million, compared to $55,876 million in the previous year, indicating increased cash outflow[14] Future Plans - LiveWire plans to announce a new product segment at EICMA in November 2024, aiming to expand its addressable market[2] - The company completed the relocation of LiveWire Labs to Milwaukee, Wisconsin, as part of its operational streamlining efforts[2]

Core Insights - The "Next-Gen Attention Study" by Livewire indicates that Gen Z and Alpha consumers expect brands to engage with them through immersive in-game experiences rather than traditional advertising methods [1][2][3] Group 1: Consumer Expectations - 76% of Gen Alpha gamers enjoy branded moments in games, compared to 49% of millennials and 54% of Gen Z [2] - 73% of Gen Alpha gamers prefer playable experiences over video ads, highlighting a shift in how younger generations engage with advertising [2] - 58% of Gen Alpha gamers find immersion to be a key part of their enjoyment in gaming and in-game advertising [2] Group 2: Marketing Strategies - Brands must adapt their marketing strategies to meet the expectations of Gen Z and Alpha, who are primarily found in gaming environments like Fortnite and Roblox [3] - Livewire's CEO emphasizes the need for brands to create immersive, interactive experiences that resonate with the next-gen audience [3] - The gaming industry must evolve to understand and meet the expectations of brands, as consumers demand high-quality content and experiences [3]

*Amounts may not add or recalculate due to rounding. FOR IMMEDIATE RELEASE LiveWire Group, Inc. Reports 2024 Second Quarter Financial Results MILWAUKEE, WI (July 25, 2024) – LiveWire Group, Inc. ("LiveWire" or the "Company") (NYSE: LVWR) today reported second quarter 2024 results. "In the second quarter, we achieved continued growth in existing markets for our Electric Motorcycles segment. In fact, we maintained our position as the #1 on-road electric motorcycle retailer in the U.S. for the first half of 20 ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-41511 LiveWire Group, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation 3700 West Juneau Avenue (650) 447-8424 Milwa ...

$47 $104 Q1 2023 Q1 2024 HDI Financial Metrics ▪ Capital Investments1 – $48 million ▪ Effective Tax Rate – 20% ▪ Cash & Cash Equivalents2 – $1.5 billion ▪ Dividends Paid – $24 million ▪ Shares Repurchased on Discretionary Basis – $98 million (2.5 million shares) 1 Includes $1.7 million of capital implementation costs incurred in connection with cloud computing arrangements 2 As of March 31, 2024 14 | --- | --- | --- | |----------------------------------------|------------------------------------------------ ...

FOR IMMEDIATE RELEASE LiveWire Group, Inc. Reports 2024 First Quarter Financial Results MILWAUKEE, WI (April 25, 2024) – LiveWire Group, Inc. ("LiveWire" or the "Company") (NYSE: LVWR) today reported first quarter 2024 results. "We are pleased with the successful launch of the S2 Mulholland, and with three bikes in market, we are proud that LiveWire is now the #1 on-road electric motorcycle retailer in the US. As part of our plans to expand our market leadership, our teams are working on design, engineering ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended: December 31, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-41511 LiveWire Group, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation 3700 West Juneau Avenue (650) 447-8424 Milwaukee ...

LiveWire Group, Inc. (NYSE:LVWR) Q4 2023 Earnings Conference Call February 8, 2024 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer Karim Donnez - LiveWire Chief Executive Officer Jonathan Root - Chief Financial Officer Edel O’Sullivan - Chief Commercial Officer Conference Call Participants Craig Kennison - Baird Alex Perry - Bank of America Fred Wightman - Wolfe Research Joe Altobello - Raymond James James Hardiman - Citi Tristan Thomas Mar ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-41511 LiveWire Group, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation 3700 West Juneau Avenue (650) 447-8424 M ...

Q3 2023 Results Thursday, October 26, 2023 Q3 2023 RESULTS – PERFORMANCE HEADLINES ▪ Successful launch of two new CVO motorcycles, CVO retail sales up +25%, with new features aligning with consumer preferences ▪ HDMC Revenue declined 9%, behind a 20% decrease in wholesale shipments ▪ LiveWire commenced production and launch of the Del Mar electric motorcycle ▪ Company reaffirms its most recent full year 2023 outlook Call Participants ▪ Jonathan Root, Chief Financial Officer ▪ Karim Donnez, CEO – LiveWire (N ...