Core Insights - The "Next-Gen Attention Study" by Livewire indicates that Gen Z and Alpha consumers expect brands to engage with them through immersive in-game experiences rather than traditional advertising methods [1][2][3] Group 1: Consumer Expectations - 76% of Gen Alpha gamers enjoy branded moments in games, compared to 49% of millennials and 54% of Gen Z [2] - 73% of Gen Alpha gamers prefer playable experiences over video ads, highlighting a shift in how younger generations engage with advertising [2] - 58% of Gen Alpha gamers find immersion to be a key part of their enjoyment in gaming and in-game advertising [2] Group 2: Marketing Strategies - Brands must adapt their marketing strategies to meet the expectations of Gen Z and Alpha, who are primarily found in gaming environments like Fortnite and Roblox [3] - Livewire's CEO emphasizes the need for brands to create immersive, interactive experiences that resonate with the next-gen audience [3] - The gaming industry must evolve to understand and meet the expectations of brands, as consumers demand high-quality content and experiences [3]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-41511 LiveWire Group, Inc. (Exact name of registrant as specified in its charter) Delaware 87-4730333 (State or other jurisdiction of incorporation or organization)(I.R.S. E ...

LiveWire Group, Inc. (NYSE:LVWR) Q2 2024 Earnings Conference Call July 25, 2024 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer Karim Donnez - Chief Executive Officer, LiveWire Jonathan Root - Chief Financial Officer Conference Call Participants Craig Kennison - Baird Alex Perry - Bank of America James Hardiman - Citi Robin Farley - UBS Joe Altobello - Raymond James Brandon Rolle - D.A. Davidson Noah Zatzkin - KeyBanc Capital Markets Trista ...

*Amounts may not add or recalculate due to rounding. FOR IMMEDIATE RELEASE LiveWire Group, Inc. Reports 2024 Second Quarter Financial Results MILWAUKEE, WI (July 25, 2024) – LiveWire Group, Inc. ("LiveWire" or the "Company") (NYSE: LVWR) today reported second quarter 2024 results. "In the second quarter, we achieved continued growth in existing markets for our Electric Motorcycles segment. In fact, we maintained our position as the #1 on-road electric motorcycle retailer in the U.S. for the first half of 20 ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-41511 LiveWire Group, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation 3700 West Juneau Avenue (650) 447-8424 Milwa ...

LiveWire Group, Inc. (NYSE:LVWR) Q1 2024 Earnings Conference Call April 25, 2024 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer Jonathan Root - Chief Financial Officer Karim Donnez - Chief Executive Officer, LiveWire Conference Call Participants Craig Kennison - Baird Joe Altobello - Raymond James Fred Wightman - Wolfe Research Alex Perry - Bank of America James Hardiman - Citi Tristan Thomas-Martin - BMO Capital Markets Noah Zatzkin - Key ...

$47 $104 Q1 2023 Q1 2024 HDI Financial Metrics ▪ Capital Investments1 – $48 million ▪ Effective Tax Rate – 20% ▪ Cash & Cash Equivalents2 – $1.5 billion ▪ Dividends Paid – $24 million ▪ Shares Repurchased on Discretionary Basis – $98 million (2.5 million shares) 1 Includes $1.7 million of capital implementation costs incurred in connection with cloud computing arrangements 2 As of March 31, 2024 14 | --- | --- | --- | |----------------------------------------|------------------------------------------------ ...

FOR IMMEDIATE RELEASE LiveWire Group, Inc. Reports 2024 First Quarter Financial Results MILWAUKEE, WI (April 25, 2024) – LiveWire Group, Inc. ("LiveWire" or the "Company") (NYSE: LVWR) today reported first quarter 2024 results. "We are pleased with the successful launch of the S2 Mulholland, and with three bikes in market, we are proud that LiveWire is now the #1 on-road electric motorcycle retailer in the US. As part of our plans to expand our market leadership, our teams are working on design, engineering ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended: December 31, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-41511 LiveWire Group, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation 3700 West Juneau Avenue (650) 447-8424 Milwaukee ...

LiveWire Group, Inc. (NYSE:LVWR) Q4 2023 Earnings Conference Call February 8, 2024 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer Karim Donnez - LiveWire Chief Executive Officer Jonathan Root - Chief Financial Officer Edel O’Sullivan - Chief Commercial Officer Conference Call Participants Craig Kennison - Baird Alex Perry - Bank of America Fred Wightman - Wolfe Research Joe Altobello - Raymond James James Hardiman - Citi Tristan Thomas Mar ...