UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________to ______________ Commission file number: 001-37534 PLANET FITNESS, INC. 4 Liberty Lane West, Hampton, NH 03842 (Exact Name of Registrant as Specified in Its C ...

Financial Data and Key Metrics Changes - The company reported total revenue of $340.9 million for the second quarter, an increase of 13.3% compared to $300.9 million in the same quarter last year [21] - Adjusted EBITDA increased by 15.8% year-over-year to $147.6 million, with an adjusted EBITDA margin of 43.3% compared to 42.4% in the prior year [25] - Net income was $58.3 million, with adjusted net income at $72.6 million, translating to an adjusted net income per diluted share of $0.86 [25] Business Line Data and Key Metrics Changes - System-wide same club sales growth was 8.2%, with franchisee same club sales increasing by 8.3% and corporate same club sales rising by 7% [20] - Black Card membership penetration reached 65.8%, a 340 basis point increase from the previous year [10] - Equipment segment revenue increased by 21.5%, primarily driven by higher revenue from replacement equipment sales [22] Market Data and Key Metrics Changes - The company ended the quarter with approximately 20.8 million members, having added 23 new clubs, bringing the total to 2,762 clubs globally [9] - The company has a club within a twelve-minute drive of 170 million people in the U.S., indicating strong market penetration [7] Company Strategy and Development Direction - The company is focused on four strategic imperatives: redefining brand promise, enhancing member experience, refining product offerings, and accelerating new club growth [9] - The company is committed to an asset-light model, planning to own approximately 10% of its fleet while focusing on franchisee success [18] - International expansion is a priority, with the opening of a new club in Spain and plans for further growth in Europe [14] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving full-year growth targets and highlighted strong demand for their offerings, evidenced by consistent same club sales growth [16] - The company anticipates a slight increase in attrition rates due to the rollout of online membership management, but expects this to moderate over time [66][77] - The macroeconomic environment remains volatile, prompting a conservative approach to guidance [50] Other Important Information - The company completed a national rollout of online cancellation functionality, which has led to a higher attrition rate but is expected to benefit future rejoining rates [12][66] - The company is exploring new amenities for Black Card members, including red light therapy and spray tanning, currently in pilot testing [34][35] Q&A Session Summary Question: What is the proportion of clubs with the new layout focusing on strength equipment? - Management indicated that over 70% of clubs will have some version of format optimization by the end of the year, with a balanced mix of cardio and strength equipment [31][32] Question: Any updates on new amenities for Black Card members? - Management confirmed that several clubs are piloting new amenities, including red light therapy and spray tanning, but results are still being evaluated [34][35] Question: How does the company view market density and opportunities? - Management noted that urbanization and growth in suburbs provide new market opportunities, while also testing smaller footprints in rural areas [40] Question: What are the plans to offset higher churn rates? - Management acknowledged that churn rates are slightly elevated but are expected to normalize over time, with ongoing marketing initiatives to drive membership [66][77] Question: How is the company performing in Spain compared to the U.S.? - Management reported that clubs in Spain are ramping up similarly to domestic clubs, indicating strong performance in the new market [62] Question: What is the outlook for membership growth in the back half of the year? - Management indicated that historically, the third quarter is not a large net member addition quarter, but they are optimistic about maintaining trends [103]

Financial Data and Key Metrics Changes - The company reported total revenue of $340.9 million for Q2 2025, an increase of 13.3% compared to $300.9 million in Q2 2024 [21] - Adjusted EBITDA for the quarter was $147.6 million, reflecting a year-over-year increase of 15.8%, with an adjusted EBITDA margin of 43.3% compared to 42.4% in the prior year [24] - Net income was $58.3 million, with adjusted net income at $72.6 million, translating to an adjusted net income per diluted share of $0.86 [24] Business Line Data and Key Metrics Changes - System-wide same club sales growth was 8.2% in Q2, with franchisee same club sales increasing by 8.3% and corporate same club sales rising by 7% [20] - Black Card membership penetration reached 65.8%, a 340 basis point increase from the previous year [21] - Equipment segment revenue increased by 21.5%, primarily driven by higher revenue from replacement equipment sales [22] Market Data and Key Metrics Changes - The company ended the quarter with approximately 20.8 million members and 2,762 clubs globally [5][7] - The company has a club within a twelve-minute drive of 170 million people in the U.S., indicating strong market penetration [5] Company Strategy and Development Direction - The company is focused on four strategic imperatives: redefining brand promise, enhancing member experience, refining product offerings, and accelerating new club growth [7] - The company is committed to an asset-light model, planning to own approximately 10% of its fleet while expanding franchisee relationships [18] - Internationally, the company opened its ninth club in Spain, indicating a commitment to global expansion [12] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving full-year growth targets for 2025, despite a slightly elevated attrition rate due to the rollout of online membership management [15][25] - The company anticipates continued strong demand for its offerings, supported by a growing focus on health and wellness among consumers, particularly Gen Z [6][58] - Management noted that the macroeconomic environment remains volatile, which has led to a conservative outlook for the second half of the year [27] Other Important Information - The company completed the national rollout of online cancellation functionality, which has led to a higher attrition rate but is expected to benefit future rejoining rates [10][16] - The company is evaluating potential price increases for the Black Card membership, with timing dependent on the impact of recent changes [8][70] Q&A Session Summary Question: What is the proportion of clubs with the new layout focused on strength equipment? - By the end of the year, over 70% of clubs will have an optimized format with a balanced mix of cardio and strength equipment [31] Question: What is the status of new amenities for Black Card members? - The company is piloting new amenities like red light therapy and spray tanning, with evaluations ongoing [35] Question: How does the company view market density and expansion opportunities? - The company is exploring both urban densification and opportunities in rural markets to expand its footprint [41] Question: What are the plans to offset higher churn rates? - The company is focusing on marketing initiatives and programs like the high school summer pass to drive membership [66] Question: How is the company performing in Spain compared to the U.S.? - Clubs in Spain are ramping up similarly to domestic clubs, indicating strong performance in the new market [61] Question: What are the plans for franchisee expansion? - The company aims to cultivate new franchisee relationships to support long-term growth ambitions [54] Question: How quickly do cancellation rates normalize after implementing online cancellation? - Generally, cancellation rates moderate about twelve weeks after rollout, but this nationwide rollout may behave differently [75]

Exhibit 99.1 Planet Fitness, Inc. Announces Second Quarter 2025 Results System-wide same club sales increased 8.2% Ended second quarter with total membership of approximately 20.8 million Maintains 2025 full-year growth outlook Hampton, NH, August 6, 2025 - Today, Planet Fitness, Inc. (NYSE: PLNT) reported financial results for its second quarter ended June 30, 2025. Second Quarter Fiscal 2025 Highlights "Today marks the 10-year anniversary for Planet Fitness as a public company. Over the past decade, throu ...

Wall Street is pumped up on Planet Fitness. The low-cost gym giant is coming off four consecutive months of higher foot traffic despite raising its signature membership price to $15 from $10 last summer. https://t.co/pQ6cyadjeL ...

Company Overview - Planet Fitness is a leading franchisor and operator of fitness centers in the United States, with approximately 20.6 million members and 2,741 clubs as of March 31, 2025 [11] - The company operates in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain, with about 90% of franchise stores owned and operated by franchisee groups [11] Investment Analysis - Planet Fitness holds a Zacks Rank of 3 (Hold) and has a VGM Score of B, indicating a solid position in the market [12] - The stock has a Momentum Style Score of B, with shares increasing by 4.2% over the past four weeks [12] - Two analysts have revised their earnings estimates upwards for fiscal 2025, with the Zacks Consensus Estimate increasing to $2.91 per share [12] - The company has an average earnings surprise of 6.9%, suggesting potential for positive performance [12] Investment Recommendation - With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, Planet Fitness is recommended for investors' consideration [13]

Company Overview - Planet Fitness is a leading franchisor and operator of fitness centers in the United States, with approximately 20.6 million members and 2,741 clubs as of March 31, 2025 [11] - The company operates in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain, with about 90% of franchise stores owned and operated by franchisee groups [11] Investment Ratings - Planet Fitness holds a Zacks Rank of 3 (Hold) and has a VGM Score of B, indicating a solid position in the market [12] - The company is considered a top pick for growth investors, with a Growth Style Score of A, forecasting year-over-year earnings growth of 12.4% for the current fiscal year [12] Earnings Estimates - In the last 60 days, two analysts revised their earnings estimates upwards, with the Zacks Consensus Estimate increasing by $0.01 to $2.91 per share [12] - Planet Fitness has an average earnings surprise of 6.9%, suggesting a positive trend in earnings performance [12] Conclusion - With a strong Zacks Rank and top-tier Growth and VGM Style Scores, Planet Fitness is recommended for investors' consideration [13]

Group 1 - The company has acquired its first locations in Illinois, increasing its total club count to 198 across 14 states [1] - The newly acquired clubs were previously owned by Pizzazz Fitness and will continue to operate under the Planet Fitness brand [2] - National Fitness Partners (NFP) is backed by Argonne Capital Group, LLC, a private investment firm based in Atlanta [2]

Core Insights - Planet Fitness, Inc. (PLNT) shares have increased by 10.5% over the past three months, outperforming the Zacks Leisure and Recreation Services industry, which declined by 2.7%, as well as the broader Consumer Discretionary sector's rise of 1.4% and the S&P 500 index's growth of 1% during the same period [1][10]. Group 1: Strategic Efforts - The company is focusing on four key strategic efforts: strengthening brand positioning through marketing, enhancing member experience, refining products and formats, and accelerating new club openings [2]. - Membership reached approximately 20.6 million in Q1 2025, an increase of about 900,000 from the end of 2024, supported by promotional strategies such as limited-time offers and Black Card incentives [7]. - A new marketing campaign launched at the beginning of the year has improved brand perception and increased interest among former members, with a strong rejoin rate above 30% [8]. Group 2: Member Experience and Product Enhancements - The company aims to provide a judgment-free environment with quality equipment that supports various fitness levels and goals, expanding strength equipment and functional training space [11]. - As of the end of Q1 2025, the company updated the equipment mix in nearly 1,800 clubs and plans to complete the rollout across all locations by year-end [12]. Group 3: Expansion and Growth - Planet Fitness added 19 new clubs in Q1 2025, including 16 franchisee-owned and 3 corporate-owned locations, and expects to open 160-170 new clubs during the year [14]. - The company recorded a 6.1% rise in system-wide same-club sales, driven by new member growth and club openings [14]. Group 4: Financial Performance and Valuation - Earnings estimates for 2025 have increased by 0.3% in the past 30 days, with a year-over-year expected growth rate of 12.4% for 2025 earnings [17]. - The company is currently trading at a premium compared to industry peers on a forward 12-month price-to-earnings (P/E) ratio basis, indicating strong market potential despite challenges [18][20]. Group 5: Challenges and Market Conditions - The company faces pressures from elevated costs and expenses due to inflation and global macroeconomic risks, as well as uncertainties from recently imposed tariffs [21]. - Despite these challenges, the company is experiencing steady membership growth and improved brand engagement, supported by club enhancements and targeted marketing [22][23].

Toronto, Ontario--(Newsfile Corp. - Le 27 mai/May 2025) - The common shares of Better Plant Sciences Inc. will be delisted from the CSE at market close today, May 27, 2025. Better Plant Sciences is currently suspended. See Bulletin 2024-0121. _________________________________ Les actions ordinaires de Better Plant Sciences Inc. seront radiées du CSE à la clôture du marché aujourd'hui, le May 27, 2025. Better Plant Sciences est actuellement suspendu. Voir le Bulletin 2024-0121. Date : Market ...