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PubMatic’s Activate Achieves Significant Industry Adoption: 100% of “Big Six” Advertising Agencies Now Leverage the Platform for Efficiency and Growth
Globenewswire· 2025-01-08 14:00
Core Insights - PubMatic's Activate platform has seen rapid adoption and significant market share growth since its launch in 2023, with nearly 6x growth in customer count and nearly 5x in campaign count year-over-year in 2024 [3] - The platform addresses critical challenges in the digital advertising landscape, such as complex supply chains and rising intermediary fees, by providing greater efficiency and transparency [2] Performance Metrics - Advertisers using Activate experience an average 13% decrease in CPMs, leading to significant cost savings and increased working media [5][6] - A case study with Mars demonstrated a 126% incremental sales lift, while another campaign achieved a 17% improvement in video completion rate [7] Industry Adoption - All "Big Six" advertising agencies now utilize Activate as a media activation tool, indicating widespread industry acceptance [5] - Activate is available across all global customer regions, including North America, Latin America, Europe, Middle East, Africa, and Asia Pacific [5] Technological Integration - Activate combines buy-side and sell-side technology in a single platform, providing advertisers with unprecedented control over their programmatic supply chains [4] - The platform integrates with a robust ecosystem of premium publishers and data providers, enhancing efficiency and transparency [4] Data-Driven Capabilities - Activate leverages advanced data, including unique commerce media data from partners like Instacart, Western Union, and Intuit, to optimize campaign performance [6] - More than 70% of the platform's usage focuses on unique auction packages, which curate effective audience segments [10] Future Enhancements - PubMatic plans to enhance Activate with a focus on inventory discovery, SPO insights, end-to-end troubleshooting, deal setup control, and leveraging AI and Gen AI across the platform [10]
PubMatic Expands its Collaboration with Western Union to Unlock New Commerce Media Opportunities
GlobeNewswire News Room· 2024-12-03 15:00
REDWOOD CITY, Calif., Dec. 03, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business. This collaboration expanded partnership will leverage PubMatic’s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union’s rich first-party data for offsite audience extension via Convert. This will ena ...
Xumo and PubMatic Partner to Expand Programmatic Advertising
GlobeNewswire News Room· 2024-11-21 15:05
PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership today to make Xumo’s premium inventory programmatically available to advertisers via PubMatic. As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights ...
Wall Street Analysts Believe PubMatic (PUBM) Could Rally 27.5%: Here's is How to Trade
ZACKS· 2024-11-20 16:01
PubMatic, Inc. (PUBM) closed the last trading session at $15.49, gaining 1.2% over the past four weeks, but there could be plenty of upside left in the stock if short-term price targets set by Wall Street analysts are any guide. The mean price target of $19.75 indicates a 27.5% upside potential.The average comprises eight short-term price targets ranging from a low of $16 to a high of $22, with a standard deviation of $1.98. While the lowest estimate indicates an increase of 3.3% from the current price leve ...
PubMatic to Participate at Upcoming Financial Conferences
GlobeNewswire News Room· 2024-11-19 13:30
NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 19, 2024 (GLOBE NEWSWIRE) -- PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced that members of its management team are scheduled to participate at the following upcoming financial conferences. Details for the events are as follows: Wolfe Research Small and Mid-Cap Conference in New York on Wednesday, December 4, 2024Raymond James TMT and Consumer Conference in New York on We ...
PubMatic(PUBM) - 2024 Q3 - Earnings Call Presentation
2024-11-13 10:04
| --- | --- | --- | |-------|-------|-------| | | | | | | | | | | | | S A F E H A R B O R This presentation contains forward-looking statements regarding our future business expectations, including but not limited to our guidance relating to our revenue, adjusted EBITDA, and adjusted EBITDA margin for the fourth quarter and full year 2024 and capex for the full year 2024, our expectations regarding our free cash flow, capital expenditures, future hiring, future market growth, our long-term revenue growth an ...
PubMatic, Inc. (PUBM) Q3 Earnings and Revenues Beat Estimates
ZACKS· 2024-11-13 00:26
PubMatic, Inc. (PUBM) came out with quarterly earnings of $0.12 per share, beating the Zacks Consensus Estimate of $0.10 per share. This compares to earnings of $0.03 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of 20%. A quarter ago, it was expected that this company would post a loss of $0.02 per share when it actually produced earnings of $0.04, delivering a surprise of 300%.Over the last four quarters, the company has surp ...
PubMatic(PUBM) - 2024 Q3 - Quarterly Report
2024-11-12 21:17
Revenue and Profitability - Revenue for the three months ended September 30, 2024, was $71.786 million, an increase of 12.5% from $63.677 million for the same period in 2023[65] - Adjusted EBITDA for the nine months ended September 30, 2024, was $54.679 million, compared to $36.403 million for the same period in 2023, reflecting a growth of 50%[65] - Revenue for the three months ended September 30, 2024, increased by $8.1 million, or 13%, compared to the same period in 2023, driven by increased impressions processed and new revenue streams[84] - Gross profit margin for the three months ended September 30, 2024, was 64%, up from 59% in the same period of 2023[85] - Net income for the three months ended September 30, 2024, was $1,774 thousand, compared to a net loss of $(9,821) thousand in the same period of 2023[79] - Adjusted EBITDA for the nine months ended September 30, 2024, was $54.7 million, compared to $36.4 million for the same period in 2023, reflecting an increase of $18.3 million[97] Operating Performance - The net dollar-based retention rate improved to 112% for the trailing twelve months ended September 30, 2024, up from 97% for the trailing twelve months ended September 30, 2023[68] - The platform processed approximately 781 billion ad impressions daily in September 2024, indicating significant operational capacity[71] - Supply Path Optimization (SPO) accounted for over 50% of total activity for the three months ended September 30, 2024, highlighting its importance in the company's growth strategy[68] - The company generated net cash provided by operating activities of $19.139 million for the three months ended September 30, 2024, compared to $23.845 million for the same period in 2023[65] - Operating loss for the nine months ended September 30, 2024, was $(10,875) thousand, an improvement from $(18,377) thousand in the same period in 2023[79] Expenses and Investments - Technology and development expenses for the three months ended September 30, 2024, increased by $2.2 million, or 33%, compared to the same period in 2023[86] - Sales and marketing expenses for the three months ended September 30, 2024, rose by $4.2 million, or 21%, compared to the same period in 2023[88] - General and administrative expenses for the three months ended September 30, 2024, increased by $3.1 million, or 26%, compared to the same period in 2023, primarily due to a $1.9 million increase in personnel costs[89] - The company expects technology and development expenses to continue to increase in 2024 compared to 2023 due to additional headcount and investment in innovation[86] - The company expects general and administrative expenses to increase in 2024 compared to 2023 primarily due to additional headcount[89] Cash Flow and Financial Position - As of September 30, 2024, the company had cash, cash equivalents, and marketable securities totaling $140.4 million, with net working capital of $137.0 million[99] - Net cash provided by operating activities for the nine months ended September 30, 2024, was $55.4 million, compared to $52.4 million for the same period in 2023[100] - The company repurchased 3,572,563 shares of Class A common stock for an aggregate purchase price of $64.8 million during the nine months ended September 30, 2024[99] - Cash used in investing activities for the nine months ended September 30, 2024, was $9.6 million, compared to $7.7 million in the same period of 2023[103] - The company incurred $64.6 million in net cash used in financing activities for the nine months ended September 30, 2024, primarily due to treasury stock purchases of $65.4 million[104] Economic and Market Conditions - The company continues to monitor macroeconomic conditions, including inflation and interest rates, which may impact future performance[64] - The company anticipates that macroeconomic conditions will affect revenues for the remainder of 2024[84] - A hypothetical 10% change in the U.S. Dollar to Indian Rupee exchange rate could result in a change of $1.6 million in operating loss for the nine months ended September 30, 2024[110] - The company has not entered into any hedging arrangements for foreign currency risk, which may affect operating income if foreign sales and expenses increase[110] Tax and Other Financial Matters - Provision for income taxes for the three months ended September 30, 2024, increased by $475,000, or 428%, compared to the same period in 2023[94] - The effective income tax rate for the nine months ended September 30, 2024, was (116)%, influenced by tax benefits from foreign-derived intangible income and research tax credits[95] - Other income (expense), net for the three months ended September 30, 2024, decreased by $1.14 million, or 543%, compared to the prior year period, primarily due to foreign exchange rate fluctuations[93] - Interest income for the three months ended September 30, 2024, decreased by $277,000, or 12%, compared to the prior year period, due to a decrease in the Company's interest-bearing securities balance[91] Company Growth and Product Development - The company launched new products, including Activate and Convert, aimed at enhancing buyer engagement and monetization capabilities[72] - The digital advertising ecosystem is experiencing growth, with increasing demand for transparency and control from both buyers and publishers[64] - The company expects capital expenditures and investment activity to continue to increase as the business grows[103] - There were no material changes to the company's contractual obligations as disclosed in the Annual Report for the fiscal year ended December 31, 2023[105] - The company had $5.4 million of long-term income tax liabilities related to uncertain tax positions as of September 30, 2024[106]
PubMatic Announces Third Quarter 2024 Financial Results
GlobeNewswire News Room· 2024-11-12 21:05
Delivered Q3 results ahead of guidanceDelivered revenue of $71.8 million, up 13% over Q3 2023; Revenue from omnichannel video up 25%; Gross profit was $46.3 million, up 23% over Q3 2023Net loss of $(0.9) million or (1)% margin; Adjusted EBITDA of $18.5 million or 26% margin; Repurchased 3.6 million shares year to date, representing 6.5% of fully diluted shares as of September 30, 2024 NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 12, 2024 (GLOBE NEWSWIRE) -- PubMatic, Inc. (Nasdaq: PUBM), an independent techno ...
SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale
GlobeNewswire News Room· 2024-11-05 15:15
Core Insights - SoundCloud and PubMatic have formed a strategic partnership to offer SoundCloud's premium advertising inventory through PubMatic's tools and solutions, enhancing advertiser access to a global audience [1][2][3] - This partnership marks the first time PubMatic will provide global programmatic inventory for SoundCloud's video and display advertising across desktop and mobile platforms, allowing advertisers to engage with over 400 million tracks from 40 million artists [2][4] - The collaboration aims to empower both artists and advertisers, aligning with PubMatic's mission to support content creators and enhance monetization opportunities [3][4] Company Overview - SoundCloud, founded in 2007, is an artist-first platform that provides tools and resources for artists to build their careers, boasting over 400 million tracks from 40 million artists [6] - PubMatic, established in 2006, is an independent technology company focused on maximizing customer value in digital advertising, offering a sell-side platform that enhances monetization for digital content creators [7] Market Context - Digital audio consumption is on the rise, with adults spending an average of 1 hour and 43 minutes daily on audio content, indicating a growing market for programmatic advertising in music streaming [4] - The Digital Audio Advertising market is projected to reach 1.6 billion users by 2028, with ad spending expected to hit $11.13 billion in 2024, positioning SoundCloud and PubMatic to capitalize on this growth [4]