Consumers who cut their cable cord in recent years are finding that there's one thing about linear TV they can't escape: political ads. With the U.S. presidential election less than 70 days away, campaigns are swarming streaming services like Roku and Hulu to such a degree that connected TVs are seeing more ad spending than internet platforms such as Facebook and Google. That's according to data provided to CNBC by political ad analytics firm AdImpact, which started tracking the connected TV (CTV) category ...

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Key Takeaways Roku shares rallied Friday after Guggenheim analyst Michael Morris reportedly upgraded Roku stock to "buy" from "neutral." Guggenheim's $75 price target for the stock represents a roughly 8% premium from its closing price Friday. Morris said Roku's efforts to monetize its video advertising inventory are beginning to pay off. Roku (ROKU) shares popped Friday after Guggenheim analysts reportedly upgraded the stock to "buy" from "neutral." The streaming technology company's stock rallied nearly 1 ...

Roku, Inc. ROKU shares are trading higher on Friday. Guggenheim analyst Michael Morris upgrades Roku from Neutral to Buy with a $75 price target. The analyst anticipates investor interest in Roku will increase as the company approaches its third-quarter earnings report in November. Roku is advancing efforts to expand its video inventory advertising sales via third-party demand-side platforms and enhance monetization on its home screen. The analyst noted that this anticipated progress is expected to further ...

The streaming pioneer got some love from Wall Street. Shares of Roku (ROKU 12.49%) charged out of the gate Friday, jumping as much as 14.2%. As of 12:34 p.m. ET, the stock was still up 12.3%. The catalyst that propelled the streaming video pioneer higher was an upgrade and bullish commentary from a Wall Street analyst. A compelling opportunity Guggenheim analyst Michael Morris upgraded Roku stock to a buy from neutral (hold) while raising his price target to $75. For investors keeping track at home, that re ...

ROKU is on track for its best day since November after a rare upgrade Roku Inc (NASDAQ:ROKU) is up 9.1% to trade at $67.44 this morning, on track for its best single-session gain since November. This comes after Guggenheim upgraded the streaming stock to "buy" from "neutral" and set its price objective at $75. The analyst in coverage highlighted several revenue drivers, including home screen ads and original content. The upgrade is notable because the brokerage bunch leans bearish, with 15 of the 24 analyst ...

PARAGUAY - 2024/07/25: In this photo illustration, the Roku, Inc. logo is displayed on a smartphone ... [+] screen. (Photo Illustration by Jaque Silva/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images Roku stock has had a good run of late, rising by about 10% over the last five trading days. The stock also remains up by about 14% since its Q2 2024 earnings were published earlier this month. So what are some of the trends driving Roku higher? Roku's results for the last quart ...

Roku Inc. (ROKU) , the leading TV streaming platform in the United States, has seen its stock price plummet 32.4% year to date (YTD) compared with a 2% decline in the broader Zacks Consumer Discretionary sector, leaving investors wondering whether to maintain their positions or cut their losses. This significant decline prompts a closer examination of the company's fundamentals, market position and future prospects to determine the best course of action for shareholders. As Roku continues its evolution from ...

Core Insights - Roku's stock has significantly declined, starting 2024 at an 81% discount from its all-time highs in 2021 and dropping another 45% year to date [1][2] - Despite the stock decline, Roku's business shows strong growth potential, with an increase in active customers and revenue [1][2] Financial Performance - Roku added 2 million streaming households in Q2, reaching a total of 83.6 million active customers [1] - Platform revenue grew 11% year over year to $824 million, while device sales surged 39% to $144 million [1] - The company reported a $71 million operating loss, an improvement from a $126 million loss in the same period last year [1] - Cash from operations was $332 million, representing 34% of revenue, compared to just $15 million in Q2 2023 [1] Market Position and Competition - The narrative that Roku's ad business is struggling or that it faces overwhelming competition is being challenged, as the company shows solid growth in both services and hardware [3][4] - Competitors like Amazon and Alphabet are present, but Roku continues to gain traction in the market [3][4] Investment Outlook - The current market valuation of Roku does not reflect its business growth and product popularity, suggesting it remains an attractive investment opportunity [5][6] - The company is expanding internationally and experiencing increased sales of its devices, indicating a positive trajectory [7] - There is optimism that Roku's stock will eventually recover as the market recognizes its underlying business health [8]

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