UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2022 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number: 001-38017 SNAP INC. (Exact name of registrant as specified in its charter) Delaware 45-5452795 (State or other jurisdiction of incor ...

Summary of Snap Inc. Conference Call Company Overview - **Company**: Snap Inc. (NYSE: SNAP) - **Industry**: Technology, Media, and Communications - **Key Metrics**: - 332 million daily active users (DAUs) - Revenue exceeding $4 billion in the previous year - 250 million DAUs engaged with augmented reality (AR) daily - Over 6 billion AR lens plays daily [2][2][2] Core Company Insights - **Evolution of Snap**: Transitioned from a messaging platform to a camera company focused on visual communication and augmented reality [3][4] - **Camera as a Tool**: The camera is seen as a transformative tool for communication and AR, with expectations for increased usage in daily life over the next decade [5][5] Macro Environment Impact - **Revenue Growth**: Growth slowed from 44% prior to the Russian invasion to 32% in the first quarter, with expectations of 20% to 25% growth in Q2 [6][7] - **Challenges**: The macroeconomic environment has deteriorated, affecting revenue and EBITDA, influenced by supply chain issues, inflation, and geopolitical tensions [7][7] Investment Strategy - **Long-term Focus**: Despite macro challenges, Snap plans to continue investing in growth opportunities, adjusting hiring pace but maintaining significant investment levels [9][9] Advertising and Measurement - **First-party Solutions**: Over 90% of direct response ad revenue is now enabled by first-party measurement solutions, although full recovery of lost signals may not be possible [10][11] - **Privacy Concerns**: Snap does not collect IP addresses for opt-out users, focusing on privacy-preserving measurement solutions [14][14] Product Innovations - **AR Developer Platform**: Investments in AR tools for developers to create immersive experiences, including location-based services and multi-user capabilities [16][17] - **Camera Kit**: A new service allowing other companies to embed Snap's AR technology in their applications, enhancing user engagement and driving sales [18][19][21] Discover Platform Growth - **User Engagement**: Over 500 million users have watched shows on Discover, with a 25% year-over-year increase in daily time spent by users aged 25 and above [23][23] - **Content Strategy**: Focus on localization and improving content consumption mechanics to enhance user engagement [24][25] Competitive Landscape - **TikTok Competition**: Snap differentiates itself by focusing on close friend communication, while TikTok emphasizes entertainment from influencers. Snap sees significant growth potential in the digital advertising market [44][44] Future Outlook - **Augmented Reality Focus**: In five years, Snap aims to be recognized primarily as an augmented reality platform, expanding beyond communication to various daily applications [61][61] Additional Insights - **Map Feature**: The Map feature is seen as a significant opportunity for personalized engagement and local business monetization [55][55] - **Pixy Drone**: Introduction of Pixy, a free-flying camera, aimed at enhancing user-generated content experiences [60][60] This summary encapsulates the key points discussed during the conference call, highlighting Snap Inc.'s strategic focus, market challenges, and future opportunities in the augmented reality space.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2022 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number: 001-38017 SNAP INC. (Exact name of registrant as specified in its charter) Delaware 45-5452795 (State or other jurisdiction of inco ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2020 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Class A Common Stock, par value $0.00001 per share SNAP New York Stock Exchange Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 1 ...