Financial Performance - Total revenue for 2024 was 164.50billion,anincreaseof2269.38 billion, an increase of 22.63billion,or4862.36 billion, with diluted earnings per share (EPS) of 23.86fortheyearendedDecember31,2024[296].−Revenueincreasedby18164,501 million, a 22% increase from 134,902millionin2023[350].−Netincomefor2024was62,360 million, representing a 59% increase from 39,098millionin2023[350].−Operatingcashflowincreasedto91,328 million in 2024, compared to 71,113millionin2023,reflectinga28276,054 million in 2024, a 20% increase from 229,623millionin2023[437].−Totalstockholders′equityincreasedto182,637 million in 2024, compared to 153,168millionin2023,markinga1993,417 million in 2024, up from 76,455millionin2023,reflectinga2228,680 million, or 22%, in 2024, driven by an 11% increase in ad impressions delivered and a 10% increase in average price per ad[353]. - Family of Apps revenue rose by 29,350million,or2249.63, representing a 15% increase from 2023[322]. Expenses - Research and development expenses increased by 5,390million,or1443,873 million, mainly due to higher employee compensation and infrastructure costs[360]. - General and administrative expenses decreased by 1,668million,or159,740 million, largely due to a favorable impact from legal-related costs[364]. - Cost of revenue increased by 4,202million,or1630,161 million, primarily due to higher operational expenses[358]. - Advertising expenses totaled 2.06billionin2024,slightlyincreasingfrom2.02 billion in 2023, but down from 2.65billionin2022[480].CashFlowandCapitalExpenditures−Cash,cashequivalents,andmarketablesecuritieswere77.81 billion as of December 31, 2024[300]. - Cash, cash equivalents, and marketable securities increased by 12.41billionto77.81 billion as of December 31, 2024, driven by 91.33billiongeneratedfromoperations[378].−Freecashflow(FCF)for2024was52.103 billion, compared to 43.010billionin2023,indicatingstrongoperationalperformance[388].−Cashusedininvestingactivitiestotaled47.150 billion in 2024, primarily for 37.26billioninpropertyandequipmentpurchases[381].−Thecompanyanticipatescapitalexpendituresofapproximately60 billion to 65billionin2025tosupportcorebusinessandgenerativeAIefforts[382].DebtandLiabilities−Long−termdebtwas28.83 billion as of December 31, 2024[300]. - As of December 31, 2024, the company had long-term debt of 29.0billion,withfutureinterestpaymentobligationsof1.39 billion short-term and 28.10billionlong−term[392].−Thecompanyreportedforeigncurrencyexchangenetlossesof690 million in 2024, reflecting exposure to currency fluctuations[402]. - Unrecognized tax benefits as of December 31, 2024, totaled $9.99 billion, primarily related to research tax credits and transfer pricing uncertainties[376]. Legal and Regulatory Matters - The company is involved in legal proceedings and regulatory inquiries that may lead to significant changes in estimates and judgments regarding potential losses[331]. - The company has received notices from the IRS regarding transfer pricing agreements, which could result in additional federal tax liabilities if the IRS prevails[423]. - The company is involved in various legal proceedings and claims, with potential losses that are reasonably possible but cannot be estimated at this time[420]. Internal Controls and Reporting - The company maintains effective internal control over financial reporting as of December 31, 2024, based on the COSO criteria[428]. - The company recognizes tax benefits from uncertain tax positions only if it is more likely than not that the position will be sustained upon examination[479].