美妆行业 周度市场观察 第 31 周 2024/7.22-7.28 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 海外美妆在华渠道"瘦身"； 口红效应"之下，口红也涨价了； 美妆抢位赛，奢侈品牌如何延续光环？ 行业环境： 1. 海外美妆在华渠道"瘦身" 关键词：战略收缩,闭店清仓,线上渠道,运营效率,中国市场 概要：2024年上半年，超过20个美妆品牌因线下运营成本上升及线上获客成本增加等原因，选 择关闭门店或退出中国市场。这些品牌多为海外品牌，它们调整战略，重点转向线上特别是私 域渠道，比如品牌官方微信小程序等。尽管如此，中国市场的巨大潜力仍吸引着海外品牌投资。 例如，资生堂集团引入新高端品牌醉象，并在中国首发；部分品牌如欧珑计划重新进入中国市 场，开设多家精品店或专柜。面对市场的快速变化，海外品牌需在全球策略一致的前提下灵活 应对。 2. 原文链接：https://www.cbo.cn/article/id/52443.html 上半年，美妆行业交易品牌超过40个 关键词：美妆交易,品牌收购,业务重组,瘦身行动,现金奶牛 概要：2024年 ...

食品饮料行业 周度市场观察 第 31 周 2024/7.22-7.28 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 琼式饮料变迁，清凉解暑进化史； 透过韩国、日本功能性液态奶市场，看国内创新方向； 食品饮料行业2024年中期策略报告：固本开新 行稳致远。 行业环境： 1. 琼式饮料进化史 一口清凉消酷暑 关键词：大暑节气,海南,消暑,椰子水,甘蔗汁 概要：海南的消暑文化展现了丰富的自然资源与人民智慧，以椰子水、藤类植物储水、甘蔗汁 等天然饮料解暑。椰子水清凉解渴，藤类植物如凉口藤提供自然清水，甘蔗汁具解毒功效。传 统凉饮如清补凉、绿豆汤和鹧鸪茶深受喜爱，具有清热解毒作用。现代工业崛起，椰树集团等 企业推出多样凉饮，反映海南经济发展。从天然到工业，海南消暑饮品承载着历史与文化的传 承。 2. 原文链接：http://finance.sina.com.cn/jjxw/2024-07-22/doc-inceyhue2357112.shtml 老年餐桌升级社区餐厅，养老助餐点的服务会打折扣吗？ 关键词：养老助餐点,社区餐厅,全龄友好,为老服务,错峰 ...

第 31 周 2024/7.22-7.28 酒行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 告别2024上半场，酒商的境况如何？ 新一代年轻人，重塑白酒宴席市场； 保乐力加打包出售部分葡萄酒业务，加码威士忌。 行业环境： 1. 谁是新时代的国民好酒？ 关键词：国民好酒,高质价比,消费升级,评价体系,六力模型 概要：随着2024年消费环境的变化，中国酒业进入新阶段，呈现出名酒品牌加速集中和高质价 比大众酒兴起的趋势。消费者越来越追求既有卓越品质又价格合理的"国民好酒"。为响应这 一市场需求，华糖云商和酒说将在8月22日举办的"国民好酒发展大会"上，构建国民好酒的评 价体系，并发布"六力模型"作为衡量标准。大会还将邀请行业专家组成评审团，评选出 "2024国民好酒十大典范品牌"和"2024国民好酒百强品牌"，同时举办多场对接会促进产业 链合作。此次大会旨在推动酒业转型升级和高质量发展，让高品质且价格亲民的好酒成为日常 生活的选择。 2. 原文链接：https://www.163.com/dy/article/J7VCNSTI0 ...

2024调味品趋势白皮书 2024 Condiments Market Trends White Paper 消费一部二组 郭乔羽 ©2024 iResearch Inc. 目录 CONTENTS01 调味品行业用户特征 - 消费者的饮食习惯与认知 - 消费者购买调味品的关注因素 - 消费者对调味品的痛点与期待 02 调味品四大趋势方向 - Adding：增加营养元素 - Blending：混搭地域风味 - Cutting：减少身体负担 - Decreasing 降低环境污染 03 调味品细分赛道市场表现 - 基础调味品：白糖成唯一增速为负的基调大单品 - 复合调味品："不得其酱，不食"与"万物皆可冬阴功" - 爆品及典型企业分析 04 专题分析："辣"调的机会与挑战 - 辣味调味品需求庞大，但增长乏力，辣味将如何变得更 加"微妙和多维"？ 2 3 调味品行业用户特征 01 - 消费者的饮食习惯与认知 - 消费者购买调味品的关注因素 - 消费者对调味品的痛点与期待 中国调味品品类划分 ©2024.6 iResearch Inc. www.iresearch.com.cn 4 据国家《调味品生产HACCP应用规 ...

2024年中国大家居后市场服务 行业发展研究报告 部门:TMT一部 ©2024 iResearch Inc. 研究范畴界定 大家居后市场服务基于大家居零售市场,包含保内及保外服务 本报告大家居后市场服务是指:企业通过互联网技术构建服务平台,为消费者提供大家居市场销售环节后的系列服务。服务品类包含 家具、建材、家电、智能家居四大类。四类产品一般为大件耐用品,消费者更换繁琐,产品配送及安装需要专业的团队及技术,服务 类型多样,包含安装、配送、维修等,因而存在广阔的发展空间。 大家居后市场服务与大家居零售市场之间的关系可以概括为:大家居零售市场提供了家居产品,而大家居后市场则提供了与这些产品 相关的服务。大家居零售市场的繁荣和发展,带动了后服务市场的增长;而后服务市场的完善和优化,又进一步提升了大家居产品的 使用价值和消费者满意度,促进了大家居零售市场的持续发展。 1 大家居零售市场与大家居后市场服务的关系? 前端产品阶段 后端服务阶段 原材料 供应商 家居产品 制造 家居产品 销售 消费者 木材 陶瓷 金属 … 普通家居 智能家居 定制家居 … 家居商场 线上零售 品牌直营店 … 保修期内服务 保修期外服务 2 ...

Children's Health and Nutrition Trends - The prevalence of allergic rhinitis in school-age children is increasing, with pollen and dust mites being the main triggers [2] - Parents of 7-12 year olds widely recognize the importance of diversified nutritional supplements and the concept of "age-specific nutrition" [4] - 74% of parents of 7-12 year olds understand the concept of "age-specific nutrition", with 94% considering nutritional supplements important [4] - Elementary school parents place greater emphasis on functional nutrients to support their children's vision, immunity, and gut health [6] Parental Preferences and Market Trends - Parents prefer European and American brands due to their rich product matrix, child-friendly forms, and scientifically reliable ingredients [26] - 35% of parents prefer to purchase European and American brands for children's nutritional products [27] - Parents of 7-12 year olds pay particular attention to the taste, form, and absorption of nutritional products [28] - The market for children's nutritional products is entering a new stage of "age-specific precision nutrition" [46] Key Nutritional Concerns by Age Group - For 0-6 year olds, parents focus on immunity and height development, with DHA, iron, and vitamin A being key supplements [34][65] - For 7-12 year olds, parents are concerned about myopia, dental caries, and contact allergies, with lutein and probiotics being preferred supplements [34][82] - For 13-18 year olds, parents prioritize psychological stress, emotional management, and sleep issues, with calcium and vitamin D3 being key supplements [34][133] Product Innovation and Consumer Expectations - Parents expect children's nutritional products to be convenient, easy to use, and available in diverse packaging [85] - For 7-9 year olds, parents prefer products with convenient and efficient designs, while 10-12 year olds expect more personalized customization [123] - Drops, granules, and oral liquids are popular forms due to their ease of administration, precise dosing, and good taste [123] Market Growth and Future Opportunities - The middle and older children segment (7-18 years) has huge consumption potential, with the market expected to continue growing [33] - Sugar-free, low-sugar, and naturally sweetened products are becoming a new trend in children's nutrition [33] - The combination of scientific nutrient formulations can more effectively promote the healthy growth of children across all ages [189]

前瞻性研究分析指出，以DataOps为例的体系化思维与工具将有效支持企业进行数据工程的建设。 从前期的数据类咨询开始，到数据体系的构建过程、后续的管理与运维的全生命周期，通过线上工具将实时工作进展、未来建设目 标、过程问题点等进行透明化管理，做到所见即所得，提升业务用户与管理者对于数据治理工作的感知度。 数据治理透明化 全流程 透明 01 咨询 咨询成果实时在线 咨询目标实时对齐 02 构建 落地进展透明呈现 落地结果简单可用 04 运维 数据全生命周期透明化追溯 全局数据运行状态透明易维护 03 管理 管理制度流程透明 管理成熟度能力在线对标 来源：艾瑞咨询研究院自主研究及绘制。 ©2024.7 iResearch Inc. www.iresearch.com.cn 33 Research 艾 瑞 BUSINESS COOPERATION 业务合作 联系我们 (8) 400 - 026 - 2099 (四) ask@iresearch.com.cn D www.iresearch.com.cn www.idigital.com.cn 官 网 微 信 公 众 号 新 浪 微 博 企 业 微 信 34 本报告为 ...

i/Research/ K 提 KO 闻 2024年中国AL基础教据版范研究运营 ©2024 iResearch Inc. CONTENTS 目 录 01 AI基础数据服务行业概述 02 AI基础数据服务市场研究 03 AI基础数据服务厂商案例 04 AI基础数据服务行业面对的挑战与机遇 2 i/Research/ 爽 瑞 01 / AI基础线双居服务行业规定 AI产业整体进展 多模态、长文本、大模型小型化成为热点研究方向 在过去几年里,大众已见识到GPT、BERT等大语言模型在自然语言理解和生成方面的卓越能力。相比单一模态的大模型,多模态大 模型能够提供更自然的人机交互方式,具备更全面和准确的认知能力,并在不同情境下表现出更高的鲁棒性,从而赋能更丰富和全 面的AI应用。因此,多模态技术已成为诸多大模型厂商的研发重点。此外,长文本处理能力的提升,使大模型在理解和生成复杂文 档方面表现更佳,能够更好地支持多主题和多步骤的推理任务;通过知识蒸馏、模型剪枝和混合精度训练等技术,大模型得以小型 化,减少了计算资源需求,提高了推理效率,使大模型在资源受限设备上高效运行,提升了响应速度和用户体验,保护了用户的数 据隐私。 ...

Investment Rating - The report does not explicitly provide an investment rating for the AI PC industry Core Insights - The AI PC industry is positioned for significant growth due to the integration of large models into personal computing, which enhances user interaction and functionality [2][14][25] - There is a strong user interest in AI PCs, with 89.8% of users expressing a positive outlook on the future of AI PCs [3] Market Overview - The Chinese laptop shipment volume has been declining from 2020 to 2023, prompting PC manufacturers to seek new growth opportunities through innovative product forms and technologies [2][8] - The AI PC is defined as a high-performance system that integrates AI capabilities, particularly in gaming laptops currently, with future developments expected to enhance user personalization and interaction [2][25] - The current market strategy among manufacturers focuses on collaboration and joint development to quickly launch AI PC products and capture market share [2][4] User Insights - 75.3% of users support the integration of AI features into personal devices, with PCs and smartphones being the most favored [2] - User expectations for AI PCs include improved efficiency in tasks such as text processing, coding, design, and gaming experiences [3][4] Future Outlook - The AI PC is expected to evolve with advancements in hardware and software, leading to enhanced AI functionalities and user experiences [4][21] - The integration of AI capabilities into operating systems will create more personalized and intelligent user interactions [4][25] Industry Dynamics - The AI PC market is characterized by a competitive landscape where various stakeholders, including PC manufacturers, chipmakers, and software developers, are collaborating to enhance product offerings [37][42] - The report highlights the importance of continuous maintenance and service capabilities for manufacturers to retain user engagement and satisfaction [35][42]

Industry Investment Rating - The report does not explicitly provide an investment rating for the micro-drama industry [1] Core Viewpoints - The micro-drama industry is experiencing rapid growth, driven by a favorable development environment, increasing content supply, and a robust user base [2][3][4] - The industry is expected to continue its upward trajectory, with the market size projected to exceed 100 billion yuan within the next five years [3][71] Development Environment - The growth of online video, especially short videos, has provided a natural foundation for the development of micro-dramas [2] - User behavior has shifted towards fragmented entertainment, with micro-dramas fitting well into this trend [2] - Capital investment in the industry is heating up, with a significant increase in the number of related enterprises [2][23] - Video platforms are offering incentives to stimulate content creation, further boosting the industry [2][27] - Technological advancements, particularly in 5G, are enhancing user experience and content production [2][31] - Regulatory policies are guiding the industry towards healthy and orderly development [2][35] Industry Development Status - Content supply is rapidly increasing, with a surge in the number of micro-drama productions [3][39] - Video platforms are leading the way in content distribution, with short video platforms having a slight edge in overall content volume [3][48] - The industry has formed a relatively complete industrial chain, with clear roles for producers, scriptwriters, platform operators, and distributors [3][55] - Advertising and user payments are the primary revenue sources, with the market size reaching 35.86 billion yuan in 2023 [3][71] User Insights - The typical micro-drama user is female, middle-aged, with a college degree, and resides in new first-tier or second-tier cities [4][76] - Users are driven by the desire for relaxation and are attracted by the main storyline of the dramas [4][79] - Over half of the users have paid to unlock episodes, with the average monthly spending ranging between 11-50 yuan [4][95][96] - Advertising in micro-dramas is well-received, with users showing a high acceptance rate and a willingness to purchase advertised products [4][66] Industry Trends - The industry is moving towards higher-quality content production, driven by multiple positive factors [5] - Technological innovations are unlocking new production capabilities, reducing costs, and enhancing content experiences [5] - Micro-dramas are becoming a new frontier for advertising and marketing [5] - The industry is beginning to explore international markets, with initial successes in overseas expansion [5] Micro-Drama Definition and Classification - Micro-dramas are defined as online series with episodes ranging from a few seconds to 20 minutes, featuring a clear theme and continuous storyline [8][9] - They are classified into four types based on distribution channels: long video, short video, mini-program, and independent app micro-dramas [11][12] Industry Development History - The industry has evolved from initial trials by long video platforms to a period of rapid growth and standardization, with significant contributions from short video platforms [15][16] Market Size and Growth - The micro-drama market size reached 35.86 billion yuan in 2023, with a growth rate of 234.5% [71] - The market is expected to grow to 48.46 billion yuan in 2024 and surpass 100 billion yuan within the next five years [71] User Behavior and Preferences - Users prefer original content over IP-adapted dramas, with over half favoring original series [83][84] - Interaction and sharing are common among users, with most interactions occurring within short video platforms [88][89] - Content quality is crucial for retaining users, with poor acting, repetitive content, and illogical plots being the main reasons for users abandoning dramas [90][91]