i Research 发生瑞 汽车行业网络营销监测报告 2024年 部门：TMT北京专项组 署名：王博文 ©2024 iResearch Inc. 数据说明 研究对象 - 汽车行业网络广告投放分析 数据说明 ✓ 数据来源： - 艾瑞咨询 AdTracker 多平台网络广告监测数据库 - 艾瑞咨询 UserTracker 多平台网民行为监测数据库 ✓ 数据统计时间： - 2023.1-2024.10 ✓ 重要指标说明 - AdTracker广告投入指数：本报告中网络广告投入指数是AdTracker基于对中国300多家主流网络媒体品牌图形广告的日监测 数据统计、对广告主在展示类广告及部分信息流广告的投入进行推算获得，不含搜索、文字链、内容营销、部分定向类广告等其 他形式的广告投放规模，并区别与媒体收入口径核算的市场规模；投入指数为预估值。 ©2024.12 iResearch Inc. www.iresearch.com.cn 2 核心摘要 01 ◆行业趋势 • 市场结构转变，新能源汽车主导销量增长：2024年国内乘用车市场中，新能源汽车新车渗透率首次突破50%，取代传统燃油车成为推 动整体销量增长的关键力量。市 ...

Industry Overview - The Chinese eyewear market has shown steady growth, with the total retail market size reaching 86.2 billion yuan in 2023, indicating a positive market outlook [7] - The lens market has grown at an average annual compound growth rate of 5.5% from 2019 to 2023, with retail sales increasing from 30.5 billion yuan to 37.8 billion yuan [8] - The lens market is expected to reach 53.5 billion yuan by 2027, with a projected annual compound growth rate of 9.1% from 2023 to 2027 [8] - The eyewear industry is driven by technological innovation, product diversification, and the application of eco-friendly materials, moving towards high-end and international development [3] Market Segments Sports Eyewear Market - The sports eyewear market is experiencing strong growth due to increasing interest in outdoor activities and consumer demand for professional, personalized, and innovative products [21] - Mainstream sports scenarios include skiing, motorcycle riding, cycling, running, swimming, and hiking, leading to the development of various lens categories such as sports optical glasses, sports sunglasses, sports goggles, and AR sports glasses [21] - The target audience includes professional athletes, outdoor enthusiasts, and tech-savvy individuals [22] Progressive Lenses Market - The adult progressive lens market is rapidly growing, with major manufacturers actively developing new products and new players entering the market [23] - International brands like Essilor, Zeiss, and Hoya dominate the high-end market, while domestic brands like Wanxin and Mingyue are gaining market share [25][30] - The market is expected to grow further due to the aging population and increasing consumer awareness of eye health [37] Myopia Control Lenses Market - The myopia control lens market is driven by the high prevalence of myopia among Chinese children and adolescents, with a 51.9% myopia rate in 2022 [39] - Key technologies include peripheral defocus, multi-zone optical defocus, and high-non-spherical lens control, with products from brands like Zeiss, Essilor, and Mingyue showing significant effectiveness in slowing myopia progression [46][108] Key Brands and Products - **Zeiss**: Known for its high-quality lenses and effective myopia control products, Zeiss has a strong presence in the Chinese market with products like MyoVision and MyoSmart [33][138] - **Essilor**: The Essilor "Varilux" series is a leader in the progressive lens market, offering innovative designs and advanced technologies like AI-driven lens design [23][31] - **Mingyue**: A leading domestic brand, Mingyue has a strong presence in the progressive lens market and offers a diverse product matrix for different consumer needs [58][137] - **Oakley**: A global leader in sports eyewear, Oakley is known for its innovative designs and high-performance products, dominating the high-end sports eyewear market in China [138] Market Trends and Drivers - The aging population and increasing awareness of eye health are driving the growth of the progressive lens market [37] - The rise in outdoor sports participation and the popularity of lightweight sports are boosting the sports eyewear market [12][68] - Government policies and national health plans are supporting the development of the eyewear industry, particularly in areas like myopia control and eye health services [11][85] Future Outlook - The eyewear market is expected to continue growing, with a projected retail market size of 1.245 trillion yuan by 2027, driven by consumer demand for functional lenses and fashion accessories [98] - The market will see further segmentation and innovation, particularly in the areas of myopia control, progressive lenses, and sports eyewear [90] - Domestic brands are expected to continue gaining market share by leveraging their cost-performance advantages and improving product quality [137]

原文链接：https://www.tmtpost.com/7370485.html 01 行业趋势 Industry Trends 行业环境： 3. 大模型拿单江湖 关键词：AI公司,大模型,To B市场,云厂商,中标数量 概要：2024年，中国大模型To B市场竞争激烈，主要由阿里云、百度云、腾讯云和火山云四家 云厂商主导。这些厂商通过低价策略和综合解决方案的优势，占据了市场近一半的订单，总收 入超过11亿元。相比之下，其他AI创业公司如智谱，虽然在某些特定领域有所突破，但在整体 市场中的份额较小，面临巨大压力。云厂商利用现有客户基础和资源优势，通过提供包括算力、 大模型训练部署、应用服务等在内的全方位解决方案，赢得了大量政企客户的青睐。然而，这 种市场格局导致AI创业公司生存空间受限，面临订单量少、客单价低等问题，未来发展前景不 容乐观。 原文链接：https://www.tmtpost.com/7375139.html 2024/12.9-2024/12.15 2 4. 半年4家上市，自动驾驶迎来黄金年代？ 关键词：自动驾驶,上市,资本,量产,技术落地 概要：2016年，彭军和楼天城在百度美国研究中心创 ...

1 2024/12.9-12.15 01 行业趋势 Industry Trends 跨境电商下半场：淘汰赛； 「本土化」出海模式下，企业去向何方？ 美妆品牌出海洞察：东南亚、欧美市场释放了哪些信号？ 1. 跨境电商下半场：淘汰赛 聚焦中东、非洲市场 中国企业"出海"机遇与挑战并存 原文链接：http://finance.sina.com.cn/jjxw/2024-12-05/doc-incykhfx3249597.shtml 2024/12.9-2024/12.15 01 行业趋势 Industry Trends 关键词：文化创新,中华文脉,舞剧咏春,国际表达,非物质遗产 概要：舞剧《咏春》以其独特的创意和精湛的表演，成为中国文化走向世界的重要标志。该剧 由深圳原创，融合了中国传统武术与现代舞蹈，讲述了"叶师傅"弘扬咏春拳的故事，同时展 现了当代追梦人的精神风貌。自2022年底首演以来，《咏春》已在国内外多个城市上演超过 200场，赢得了广泛赞誉。特别是其海外巡演，不仅在法国巴黎和英国伦敦等城市取得巨大成功， 还创下了中国舞剧在欧洲商演的多项纪录。《咏春》的成功，体现了高质量作品和市场化运作 对于中国文化"走 ...

Industry Investment Rating - The report highlights the importance of ESG (Environmental, Social, and Governance) factors in the fintech industry, emphasizing the need for companies to integrate ESG practices into their operations to enhance sustainability and competitiveness [3][5][6] Core Viewpoints - Fintech companies are increasingly focusing on G (Governance) issues within ESG, particularly data security and privacy protection, due to the industry's rapid innovation and deep integration with the financial sector [3][6] - The report identifies data security and privacy protection as a top priority for fintech companies, driven by the rapid growth of data as a key production factor and the increasing complexity of cybersecurity threats [6][8] - Fintech companies are expected to lead in the development of data security and privacy protection technologies, leveraging their expertise to drive industry-wide advancements [6][8] Key ESG Material Issues - **Data Security and Privacy Protection**: Fintech companies are establishing dedicated management structures and systems to ensure strict control over the collection, use, and protection of private information [14][15][104] - **Technological Innovation**: The industry is shifting towards a greater emphasis on the integration of technology and business, with a focus on data governance and application, as well as the development of new technologies like AI and big data [43][125][126] - **Consumer Rights Protection**: Fintech companies are enhancing their services to ensure consumer rights are protected, particularly in areas like data privacy and financial inclusivity [12][107] - **Development of Inclusive Finance**: The industry is working to expand financial services to underserved populations, leveraging technology to improve accessibility and reduce costs [12][125] - **Internal Control and Compliance**: Fintech companies are strengthening their risk management and compliance frameworks to address the increasing complexity of regulatory requirements [12][124] Market Trends and Data - The Chinese data element circulation market is projected to grow from 819 billion yuan in 2021 to 1,662 billion yuan in 2024, driven by the increasing importance of data security and privacy protection [8] - Global spending on security and risk management is expected to rise from $164.7 billion in 2022 to $215 billion in 2024, reflecting the growing need for advanced cybersecurity measures [8][9] ESG Governance and Reporting - Fintech companies are adopting a "Board of Directors → Management → ESG Action Team" governance structure to ensure ESG strategies are aligned with overall business objectives and effectively implemented [77][94] - ESG reporting among fintech companies is becoming more prevalent, with 36 companies disclosing ESG/CSR reports in 2023, highlighting the industry's commitment to transparency and sustainability [50][71]

来源：艾瑞数智根据网页公开信息整理绘制。 2024/12.9-2024/12.15 01 行业趋势 Industry Trends 关键词：库存压力,资金紧张,价格倒挂,动销乏力,年终冲刺 概要：2024年对酒行业来说是充满挑战的一年，库存压力、资金紧张、价格倒挂及动销乏力等 问题使竞争加剧，从业者普遍感到恐慌和迷茫。尽管如此，许多从业者仍在积极应对，试图通 过各种方式突破困境。在终端零售方面，一些烟酒店主和连锁店采取了不同的策略，有的选择 "躺平"，有的则积极维护大客户、拓展新品类和优化店铺形象。渠道经销商中，一部分因市 场不景气选择放弃努力，另一部分则通过甩货清仓、举办订货会等方式积极应对。酒企一线销 售人员面临巨大压力，但仍努力推动市场活动，争取完成年度目标并为2025年的开门红做准备。 整体来看，虽然困难重重，但行业内仍不乏积极应对、寻找新机遇的努力。 原文链接：https://www.163.com/dy/article/JJ0694TJ0519SQQ7.html?spss=dy_author 10. 世界品牌排名跃升8位，贵州茅台何以迈向新高度？ 关键词：ESG,绿色发展,合成生物学,科技创新,绿 ...

Digital 1 瑞 美妆行业 周度市场观察 2024/12.9-12.15 第 51 周 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 算法，正在"扼杀"美妆品牌？ 关税考验将至，美妆从业者们需要了解这些信息； 香氛市场竞速，如何打破"平庸"？ 免责条款 本报告中行业数据及相关市场预测主要为公司研究员采用桌面研究、行业访谈、市场调查及其他 研究方法，部分文字和数据采集于公开信息，并且结合艾瑞监测产品数据，通过艾瑞统计预测模 型估算获得；企业数据主要为访谈获得，艾瑞咨询对该等信息的准确性、完整性或可靠性作尽最 大努力的追求，但不作任何保证。在任何情况下，本报告中的信息或所表述的观点均不构成任何 建议。 本报告中发布的调研数据采用样本调研方法，其数据结果受到样本的影响。由于调研方法及样本 的限制，调查资料收集范围的限制，该数据仅代表调研时间和人群的基本状况，仅服务于当前的 调研目的，为市场和客户提供基本参考。受研究方法和数据获取资源的限制，本报告只提供给用 户作为市场参考资料，本公司对该报告的数据和观点不承担法律责任。 ken@iresear ...

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The food and beverage industry is experiencing a revenue of 829.426 billion yuan, with a year-on-year growth of 3.90% and a net profit of 179.11 billion yuan, reflecting a 10.48% increase, although the growth rate has slowed compared to the previous year [18] - High-end chocolate brands like Laderach are successfully tapping into the middle-class market in first and second-tier cities through innovative sales strategies [5] - The plant-based milk market is growing, with major players like Yangyuan Beverage and Chengde Lulux facing challenges due to market competition and reliance on single products [10] - The bakery sector is rapidly expanding in commercial areas, with popular brands attracting significant customer traffic [11] - The health beverage segment, particularly fruit and vegetable teas, is gaining popularity as consumers become more health-conscious [9] Industry Trends - The chocolate industry is seeing high-end brands like Laderach appealing to middle-class consumers through unique offerings [5] - Discount stores are beginning to compete with bakeries, indicating a shift in the retail landscape [6] - The rise of fruit and vegetable teas reflects a growing health consciousness among consumers, with brands like Heytea and Nayuki introducing innovative products [9] - The plant-based milk market is characterized by significant competition, with major brands struggling to diversify their product lines [10] - The bakery market is becoming increasingly competitive, with brands needing to innovate and differentiate to maintain customer interest [11] Market Dynamics - The food and beverage sector is showing resilience despite a slowdown in growth, with notable performance in snacks, soft drinks, and high-end liquor [18] - The frozen food industry is transitioning to a stock market focus, with companies like Anjuke and Sanquan facing challenges in profitability [26] - The children's dining market is expanding, driven by parents' increasing willingness to dine out, leading to innovative cross-industry collaborations [44] - The new tea beverage sector is leveraging AI technology to enhance operational efficiency and customer experience [48] Brand Developments - Dongpeng Beverage plans to go public in Hong Kong in 2025, aiming to raise up to $1 billion [88] - Three Squirrels has entered the nut milk market with a goal of achieving 2 billion yuan in sales within three years [60] - Yuanqi Forest emphasizes a long-term strategy focused on product quality and market stability, achieving double-digit growth [61] - McDonald's China is advancing its sustainability initiatives, with a significant number of restaurants receiving LEED certification [39]

i Research 求 瑞 容 2024年中国母婴亲子人群 营销趋势洞察报告 部门：TMT研究二部 ©2024 iResearch Inc. 目 录 CONTENTS 01 母婴亲子消费规模及育儿理念分析 02 母婴亲子人群消费趋势分析 03 母婴亲子品牌营销现状分析 04 母婴亲子人群媒体接触和媒体习惯分析 05 母婴亲子垂直平台营销特色分析 06 母婴亲子人群营销结论总结和趋势展望 2 i Research 艾 瑞 01 / 母婴亲子消费规模 及育儿理念分析 3 母婴亲子人群与母婴市场定义 艾 瑞 咨 词 概念界定 | --- | --- | |-----------------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------- ...

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The development of AI large models is rapidly advancing, driven by technological maturity and proactive policy guidance, leading to diverse applications across various sectors such as education, finance, office, government, and healthcare, injecting new momentum into economic and social development [2][5][13] - AI large models are seen as a catalyst for industrial upgrades, providing robust technical support for digital and intelligent transformations across industries, with the Chinese AI industry market expected to reach 280 billion yuan in 2024 [13][14] Summary by Sections 1. Development of Large Models and Industry Applications - The report highlights the rapid growth of large models, with 136 industry-specific models registered by July 2024, accounting for 69% of the total [13][15] - Key sectors benefiting from AI large models include education (19 models), finance (18 models), office (15 models), government (11 models), and healthcare (11 models) [14] 2. Development of Intelligent Cockpits and AI Large Model Applications - The advancement of large models is driving innovation in automotive intelligent cockpit technology, enhancing functionality and performance to provide users with richer, smarter, and more personalized experiences [3][43] 3. Typical AI Large Model Applications in Intelligent Cockpits - Automotive companies are adopting two main development models for intelligent cockpits: independent research and development and collaborative development with large model vendors [3][64] 4. Challenges and Opportunities of AI Large Models Empowering Intelligent Cockpits - Large model technology has enabled more accurate, smooth, and natural voice interaction experiences in cockpits, with future applications of AI agents expected to enhance emotional and human-like interactions [4][43] 5. AI Large Model Industry Applications - The report notes that AI large models are increasingly penetrating core business scenarios, creating value and driving digital transformation and industrial upgrades, thus enhancing economic efficiency and competitiveness [31] 6. AI Large Model Applications in the Financial Sector - The financial industry is highlighted as a prime sector for large model applications, utilizing them in areas such as payment, credit assessment, investment advisory, and risk management [34][36] 7. AI Large Model Applications in the Healthcare Sector - The healthcare sector is experiencing comprehensive upgrades through large model technology, impacting patient consultations, medical imaging analysis, and hospital management [39][40] 8. Intelligent Cockpit Development and AI Large Model Applications - Intelligent cockpits are defined as vehicles equipped with smart and networked products that enable intelligent interaction between the vehicle and the external environment, integrating various IT and AI technologies [44][45]