摘要 ▋ 研究意义 AR眼镜正推动虚实融合技术从概念验证迈向规模化产业应用。全球科技巨头与创新企业竞 相布局，围绕光学显示、人机交互等底层技术展开突破，推动AR设备在轻量化、沉浸感、 场景适应性等维度实现迭代升级。从工业应用再到星纪魅族、雷鸟创新等厂商推动消费级 产品普及，技术路线差异化竞争格局已然形成。本报告旨在理清技术演进脉络与产业生态 逻辑，为行业参与者把握虚实融合时代的战略机遇提供决策参考。 2024年消费级AR眼镜市场动态 与行业趋势洞察 消费一部 ©2025 iResearch Inc. ABSTRACT ▋ 研究内容 报告从行业现状、市场现状、典型企业分析顺次深入，全面客观地完成了消费级AR眼镜行 业整体情况的梳理总结。 ➢ 行业现状：国内外AR领域的企业和开发者持续加大研发投入，推动技术迭代与产品创 新。互联网巨头、手机制造商、AR初创企业、科技公司纷纷入局AR赛道，眼镜新品层出不 穷。国内随着AI技术的发展，九成厂商拥抱AI大模型，AI智能交互眼镜行业元年已至。国 内AR眼镜凭借AI融合、场景创新、完善的供应链快速占领消费级市场，以星纪魅族、雷鸟 创新、XREAL、Rokid、INMO组成的 ...

跨境出海 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 美妆品牌的"沉浮"：国际品牌在华遇冷，国货寻求新出路； 中国奢侈品市场有待恢复，美国市场将成救星？ 没有微信，不打价格战，瑞幸如何出海东南亚。 行业环境： 1. 美妆品牌的"沉浮"：国际品牌在华遇冷，国货寻求新出路 关键词：美妆个护,业绩下滑,国货崛起,市场竞争,渠道整合 概要：2024年，国内美妆个护市场面临严峻挑战，多家头部企业如华熙生物、上海家化、水羊 股份和丽人丽妆业绩大幅下滑，归母净利润减少50%以上。主要原因包括市场竞争加剧、产品 同质化及战略调整。与此同时，珀莱雅和巨子生物等国货品牌表现亮眼，营收和净利保持增长， 逐渐挤压国际大牌如欧莱雅、雅诗兰黛的市场份额。面对激烈竞争，国货品牌通过加强研发、 拓展医美科技产品线及出海布局寻找新增长点，功能性护肤赛道仍具潜力，未来可能转向医美 或大健康领域寻求突破。 原文链接：https://www.cbndata.com/information/293645 2. 中国奢侈品市场有待恢复，美国市场将成救星？ 关键词：美国市 ...

2025/2.17-2.23 第 9 周 01 行业趋势 Industry Trends 本周看点： DeepSeek引爆AI手机，SoC市场再掀波澜； 大厂疯抢AI眼镜：一场注定"九死一生"的入口战争； 深读摩根士丹利报告：中国人形机器人的优势和突围机会。 行业环境： 1. DeepSeek引爆AI手机，SoC市场再掀波澜 关键词：AI手机,端侧AI,算力提升,隐私保护,SoC性能 数码家电行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 关键词：AI眼镜,爆发元年,互联网大厂,智能交互,市场潜力 概要：2025年被视为AI眼镜的"爆发元年"，各大互联网巨头如小米、雷鸟创新、Rokid、百 度和华为纷纷布局这一新兴领域，推出搭载大模型的智能眼镜，主打语音交互和实时信息查询。 尽管市场目前仍小众，但潜在用户规模巨大，全球眼镜市场规模约1500亿美元，未来十年销量 预计达20亿副。AI眼镜有望成为下一代通用计算平台，替代智能手机。然而，重量、续航和功 能之间的"不可能三角"是当前主要技术难题，供应链选择也面临挑战。未来几年将是行业洗 牌的关键时期，只有克服技术瓶颈并提供优秀用户体验的企业 ...

Investment Rating - The report does not explicitly provide an investment rating for the apparel industry Core Insights - The apparel industry is witnessing a revival of basketball fashion, with brands like Balenciaga and NAMESAKE integrating retro elements into modern designs, appealing to the younger generation [2] - Gold jewelry brands are facing challenges due to rising gold prices, leading to a 24.69% year-on-year decline in gold jewelry consumption, while gold bars and coins saw a 24.54% increase in demand [3] - The outdoor sports market in China is projected to reach 600 billion yuan by 2025, with brands shifting focus to high-end outdoor apparel [4] - The luxury e-commerce market is showing signs of recovery, with Mytheresa reporting a 13.4% increase in net sales [7] - The luxury market is experiencing a downturn, with Kering and LVMH reporting significant sales declines, particularly in the Chinese market [8] Industry Environment Summary - Basketball fashion is expected to make a comeback by 2025, with a blend of retro and modern designs gaining popularity among Gen Z [2] - Rising gold prices are impacting gold jewelry consumption negatively, while innovative products are being introduced to attract younger consumers [3] - The surf culture is giving rise to new brands like Stockholm Surfboard Club, which combines Scandinavian culture with surfing elements [4] - Calvin Klein is returning to New York Fashion Week with a minimalist luxury approach, aiming to revive its brand identity [5] - The outdoor market is thriving, with high-end brands gaining traction as luxury consumers shift away from traditional luxury goods [6] Top Brand News Summary - Hermès is entering the haute couture market, planning to compete with established luxury brands [12] - Nike is launching a new brand, NikeSKIMS, in collaboration with Kim Kardashian's SKIMS, targeting the female fitness market [12] - Adidas is introducing a high-end line, A-Type, but faces challenges in brand positioning [13] - Supreme is revitalizing its brand through a collaboration with artist Damien Hirst, signaling a potential resurgence [14] - Love for minimalist designs is reflected in Nike's revival of its historical MoonShoe, aiming to attract consumers with its heritage [15] Investment Operations Summary - OTB Group reported a 4.4% decline in revenue for 2024, despite growth in direct channels [20] - Tapestry is selling its Stuart Weitzman brand for $105 million to focus on core brands [21] - Lao Pu Gold is experiencing a significant profit increase, with a projected net profit growth of 236% to 260% for 2024 [21] - Prada is evaluating a potential acquisition of Versace, indicating strategic moves within the luxury sector [22]

Investment Rating - The report does not explicitly provide an investment rating for the mobile banking app industry in China Core Insights - The mobile banking app industry in China has evolved through four distinct phases: 1.0 (2009-2013), 2.0 (2014-2020), 3.0 (2021-present), and 4.0 (future) [4][8] - The top three mobile banking apps by monthly active users (MAU) in 2024 are Agricultural Bank of China (2.19 billion), Industrial and Commercial Bank of China (1.82 billion), and China Construction Bank (1.06 billion) [54][55] - The report highlights a shift towards AI integration in mobile banking apps, aiming for personalized financial services and enhanced user experience [46][48] Chapter Summaries Chapter 1: Development Cycle of Mobile Banking Apps in China - The development of mobile banking apps is categorized into four stages: - 1.0 (2009-2013): Initial development driven by mobile internet technology, with 14 out of 18 national banks launching their apps [4][8] - 2.0 (2014-2020): Rapid growth due to 4G network expansion and the rise of internet finance, with the average off-counter transaction rate exceeding 90% [4][26] - 3.0 (2021-present): Transition to a competitive market with a focus on refined operations as MAU growth slows [4][32] - 4.0 (future): Anticipated deep integration of AI technology to enhance financial services [4][46] Chapter 2: 2024 Monthly Active User Rankings of Mobile Banking Apps - The top 50 mobile banking apps are ranked based on their average MAU, with Agricultural Bank of China leading at 218.5 million [54][55] - The report provides detailed rankings for state-owned banks, joint-stock banks, city commercial banks, and rural commercial banks, highlighting the competitive landscape [56][61][69] Chapter 3: User Competitiveness Model for Mobile Banking Apps - A three-dimensional competitiveness model is established, focusing on traffic (20%), stickiness (35%), and reputation (45%) [4] - Agricultural Bank of China scores the highest overall, while the user preferences are concentrated on basic functions like transfers and account inquiries [4][72]

美妆行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 2025/2.17-2.23 第 9 周 01 行业趋势 Industry Trends 本周看点： 美妆"瑕疵经济"如何破局？ 抖音护肤白皮书揭示2025美护品牌破局路径； 经历了至暗一年后，美妆巨头们找到了新的稻草。 行业环境： 1. "2元粉扑"被网友讨伐，美妆"瑕疵经济"如何破局？ 关键词：两元店,粉扑,正品瑕疵,暴利,溢价 概要：近日，小红书上掀起"两元店粉扑"购物潮，起因是一位网友以2元购得品牌粉扑并称其 为正品或瑕疵款。此消息引发广泛关注，但随后品牌方否认这些粉扑为正品，且出现紧急召回 情况，激化了消费者与品牌的矛盾。事件揭示了瑕疵品市场黑色产业链，工厂未经授权低价转 售瑕疵品，回收商重新包装后流入市场，扰乱市场秩序，损害品牌形象。消费者虽能低价购买， 但质量和安全性难以保障。此次风波暴露了品牌定价策略和公关应对问题，引发了美妆工具行 业的信任危机。品牌应加强透明度，合理处理瑕疵品，监管部门需加大执法力度。 原文链接：https://www.c2cc.cn/news/10011077.html 2. 从成分升级到场景革 ...

酒行业 周度市场观察 2025/2.17-2.23 第 9 周 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 用"数智化"破内卷，酒类厂商怎么干？ DeepSeek那么火，那它懂不懂2025年的白酒市场？ 万字长文解析精酿啤酒的突围之道。 行业环境： 1. 用"数智化"破内卷，酒类厂商怎么干？ 关键词：数智化,精准营销,云端展厅,流量聚合,直播互动 概要：面对传统营销效率低和经销商匹配成本高的挑战，酒类厂商通过"数智化"实现精准破 局。2025年华糖云交会暨线上（春季）糖酒会借助数字化展厅、精准数据引擎与全域流量聚合， 为酒业注入新动力。其核心功能包括云端展厅、全渠道流量池和直播互动，提升了品牌展示和 商机触达效率。利用AI算法和意向指数，华糖云交会优化了流量匹配和线索筛选，节省70%的 人力成本，并通过精细化标签定向推送新品信息，实现"千人千面"营销，助力酒企提高商机 获取效率和精准度。 原文链接：https://www.163.com/dy/article/JOPGUD550519SQQ7.html?spss=dy_author 2. D ...

Investment Rating - The report does not explicitly provide an investment rating for the mobile internet industry in China Core Insights - The mobile internet market in China is entering a phase of deep stock competition, with slight growth in traffic and stable user stickiness, indicating a saturation point in the market [9][14] - The user structure is becoming more balanced, with growth potential in the middle and high-end markets and among younger demographics, providing new directions for market expansion [14] - The short video and communication chat applications dominate user behavior, with a solidified market structure that requires new entrants to offer refined services to break through competitive barriers [19][27] Summary by Sections 2024 Overview of China's Mobile Internet - The total number of independent devices in the mobile internet sector shows a slow growth trend, with monthly independent devices reaching 1.393 billion by December 2024, reflecting a 0.41% increase year-on-year [12] - User engagement metrics such as daily usage time and frequency are experiencing a downward trend, indicating the gradual decline of traffic dividends [9][11] Key Segmentation Insights - The communication chat industry leads with a penetration rate of 89.0%, while life services and financial management sectors also show significant growth with penetration rates of 80.7% and 83.6% respectively [27] - The automotive service sector is witnessing steady growth, with active users reaching 354 million, a 2.1% increase year-on-year, driven by digital services [51] - The e-commerce sector continues to thrive, with online retail sales reaching 1.308 trillion yuan in 2024, maintaining a robust growth trajectory [63] User Behavior and Trends - The short video industry is expanding, with active users showing a year-on-year growth rate, particularly in the short drama segment, which has attracted over 130 million users [94] - The online travel sector is also growing, with active user numbers increasing across various sub-segments, indicating a sustained interest in travel among internet users [73][78] - The financial management sector is seeing a peak in active users, surpassing 1.21 billion, driven by the increasing reliance on online financial services [83]

1. 研究对象： - 中国移动互联网网民、智能大屏用户 2. 研究范围： - 中国移动互联网网民APP使用行为、智能大屏用户观看/使用情况 数据说明 中国移动互联网流量年度报告 2024年 部门：TMT北京专项组 署名：王博文 ©2025 iResearch Inc. 研究范围 及数据说明 DESCRIPTION 研究范围 2 目 录 CONTENTS 核心发现 来源：艾瑞咨询研究院自主研究绘制。 1. 数据来源： - 艾瑞咨询UserTracker多平台网民行为监测数据库（桌面及智能终端） - 行业调研 2. 数据统计时间： - 2020年1月-2024年12月 01 2024年中国移动互联网发展总览 Overview 02 2024年重点细分行业详情 Segmentation 03 2024年中国移动互联网价值榜 List 3 ©2025.2 iResearch Inc. www.iresearch.com.cn 4 01 02 核心发现 来源：艾瑞咨询研究院自主研究绘制。 ©2025.2 iResearch Inc. www.iresearch.com.cn 5 02 03 2024年中国移动互联网 发 ...

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The mobile internet is facing a growth bottleneck and user dividend decline, with the need for technological innovation and ecological restructuring to unlock flow value [5][14] - The HarmonyOS ecosystem is positioned as a key builder of the next-generation flow ecology, leveraging full-scene intelligent collaboration and data integration to drive value leaps [5][24] - The report highlights the six advantages of the Harmony ecosystem, including being the third-largest mobile operating system globally and forming a commercial monetization closed loop [34][51] Summary by Sections Internet Traffic Ecology and Harmony Ecosystem Development Trends - The mobile internet is experiencing a slowdown in growth, with the total effective usage time averaging around 161.28 billion hours per month, and the number of independent devices showing a compound growth rate of only 0.08% [16][18] - The fragmentation of traffic entry points and technological bottlenecks are hindering the release of flow value, necessitating a full-scene integration approach to overcome these challenges [20][22] - The Harmony ecosystem is continuously innovating, with its core capabilities being full-scene multi-terminal coverage and AI-enhanced service efficiency [34][39] Whale Hong Momentum Value Insights: Flow - Whale Hong Momentum's self-owned media matrix achieved a peak MAU of 373 million in 2024, with a flow growth rate of 5.9%, indicating strong user engagement and retention [80][81] - The user demographic is primarily high-net-worth individuals aged 25-45, with a significant portion residing in first- and new-first-tier cities [8][80] - The advertising acceptance rate among users is 71.8%, with a strong conversion intention post-advertisement, providing brands with a comprehensive marketing capability [8][80] Whale Hong Momentum Value Insights: User - The user base shows a significant preference for using proprietary apps, with a high acceptance of online advertisements, particularly in categories like luxury goods and automobiles [5][8] - The report emphasizes the need to fully explore the marketing value of time-segmented scenarios, as user activity peaks at different times throughout the day [89][90] Whale Hong Momentum Industry Solutions - The Whale Hong Momentum integrates various media resources to create a unified traffic entry point, addressing the inefficiencies of fragmented mobile internet traffic [76][77] - The report outlines the importance of breaking down ecological barriers and enhancing cross-platform user behavior tracking to improve flow utilization [77][80] - The AI-driven intent framework enables efficient integration and precise distribution of traffic across devices, enhancing the overall user experience [76][77]