/Digital 酒行业 周度市场观察 2024/3.11-3.17 第 8 周 行业环境 上下游动态 企业动态 01 行业要闻 INDUSTRY NEWS 本周看点： - 白酒发展新蓝图 - 酒类线上化风气 - 啤酒主导酒类即时零售 - 网友喊话娃哈哈生产啤酒 行业环境： 1.透过两会看白酒高质量发展新蓝图 关键词：技术革命、消费升级、申遗传承、国际化机遇 概要：2024年的两会为酒业带来了信心和动力，面对白酒行业存量竞争的挑战，提出四个关键 路径：一是以技术革命驱动产业链重构，通过智能化、数字化推动技术创新，如茅台、五粮液等 头部企业强调科技投入；二是以消费为核心，构建现代化流通体系，强化市场活力和消费环境建 设；三是通过申遗传承白酒技艺和文化，提升国际地位；四是抓住国际化机遇，推动白酒全球化， 呼吁相关政策支持和标准互认。这些策略旨在推动产业升级，实现高质量发展，助力白酒行业走 出传统模式，走向新时代。 原文链接： https://jiu.ifeng.com/c/8XszaeAgwHs 2.市场规模超1200亿！线上化风起，酒企如何"乘风破浪"? 关键词：线上渠道、互联网巨头、数字化营销 概要：近年来， ...

14 第 周 2024/3.25-3.31 酒行业 周度市场观察 行业环境 跨境出海 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 中国白酒产业链全景图及重点企业； 华润啤酒面临啤酒销量和白酒问题,需要解决这两个难题； 卷上太空的啤酒 行业环境： 1. “几件也可以谈”！白酒更卷了 关键词：白酒 概要：本届春糖会规模创历年之最，32.5万平方米展览规模见证了白酒行业竞争升级。所有白 酒品牌放下身段参展，茅台、五粮液、洋河、泸州老窖等龙头酒企也纷纷拿出新品、补全价格 带。地方白酒品牌纷纷高调全国化，而老牌酒企则强化自身优势IP。白酒行业趋势加速演变， 所有非头部白酒都明白，突围的时间不多了。 ...

8 第 周 2024/3.11-3.17 数码家电行业 周度市场观察 趋势探讨 业务运营 投资合作 新品专利 市场表现 01 行业要闻 INDUSTRY NEWS 本周看点： - 智能家居成消费领域新机会 - 全屋智能要满足七大特点 - AWE2024在上海开幕 - 小米汽车3月28日上市 行业环境： 1.智能家居：新消费领域的新机会 关键词：能家居、产业政策、技术产业化 概要：全国人大代表、海尔集团董事局主席周云杰在全国两会上提出，智能家居是扩内需、稳增 长的新赛道，预计未来3~5年市场规模有望翻倍增长。工信部数据显示，智能家居市场规模 ...

8 第 周 2024/3.11-3.17 美妆行业 周 度 市 场 观 察 行业要闻 投资运营 产品动态 01 行业要闻 INDUSTRY NEWS 本周看点： - 2024美妆品牌依旧偏爱明星 - 防晒新品科技肉搏 - 欧珑再战中国高端香水市场 - 上海家化全面推进战略转型 行业环境： 1. 2024，美妆品牌们依旧偏爱“明星” 关键词：明星流量抢夺战、多元合作形式、推荐官策略 概要：2024年的美妆行业见证了“明星流量抢夺战”的新阶段，品牌不再仅限于传统的明星代言， 而是扩展到网红、知名IP和短视频领域。艺人与品牌的合作形式多样，如代言人、品牌大使、推 ...

i/Research/ | ■■▲ Beneunder 艾 瑞 中国防晒衣行业标准白皮书 ©2024 iResearch Inc. CONTENTS 目 录 01 中国防晒衣行业现状 02 中国防晒衣用户洞察 03 中国防晒衣行业标准 04 中国防晒衣行业规范方向探讨 2 艾 瑞 咨 01 中国防晒衣行业现状 3 中国防晒衣行业发展历程 中国防晒衣市场进入规范期，亟需行业标准来引导进一步的可持续发展 在2007年之后，中国国产品牌对欧美户外产品进行改造，开创了现代防晒衣，但当时防晒衣还是聚焦于女性人群消费需求；随后几 年，防晒意识的建立和防晒场景的丰富带来了国人的防晒需求迅速增长，消费群体也不断扩充，男性、儿童群体增长迅速；截止至 今，中国防晒衣市场已进入了规范期，在充满机遇的同时也在面临一些新的调整，而为了保障行业的可持续发展，我们也呼吁各方 联手共同制定规范化的行业标准。 1.0 国产研发期 （2007-2014年） 此阶段，中国的防晒衣市场规模呈现井 喷式增长，其背后是头部品牌的市场推 广，是国人防晒意识的觉醒，是户外活 动的全民化，以及防晒衣产品的不断升 级优化；防晒衣不再是小众人群的需求， 是大众化 ...

2024年中国采购数字化平台 行业研究报告 部门：企服研究一组 ©2024 iResearch Inc. 摘要 采购数字化平台是采购管理向研发、物流、生产及销售等产业链环节延伸的结果。 其服务对象既包括采购方，也包括多层级的供应商，利用云计算、大数据、人工智 ...

Industry Investment Rating - The report provides a positive outlook on the FinTech industry in China, highlighting significant growth potential driven by technological advancements and regulatory support [5][12] Core Viewpoints - FinTech is transforming traditional financial services by integrating AI, blockchain, and big data, enhancing operational efficiency and user experience [5] - The industry is moving towards a "super-regulated" era, with a focus on data governance and financial scenario construction [7][8] - The integration of technology and business (业技融合) is becoming a key development goal, emphasizing the need for technology to align with business needs [10][11] Industry Background - FinTech is leveraging advanced technologies like AI, blockchain, and big data to optimize financial services and improve risk management [5] - The industry is shifting from a technology-driven phase to a business-driven phase, focusing on the integration of technology and business processes [10][11] Technological Trends - **Multimodal Data Processing**: Enhances AI capabilities by integrating multiple data sources, improving risk management and customer marketing [18][19] - **Low-Code Platforms**: Facilitates rapid development of financial applications, reducing the technical barrier for financial institutions [21][22] - **Financial Large Models**: Integrates data, algorithms, and computing power to provide advanced AI-driven financial services [25][26] - **AI Digital Humans**: Evolves from text-based interactions to multimodal interactions, offering more personalized customer experiences [29][30] - **RPA Integration**: Combines RPA with AI and process mining to automate complex financial workflows [32][33] - **Cloud-Edge Collaboration**: Utilizes edge computing to enhance data processing efficiency and security [36] - **One-Cloud Multi-Chip Platforms**: Supports multi-chip compatibility, crucial for financial cloud infrastructure [40][41] - **Privacy Computing**: Ensures secure data sharing through hardware-software integration [45][46] - **Cloud-Native Security**: Focuses on securing cloud-based financial applications from development to deployment [47][48] Business Applications - **Banking**: FinTech applications in banking focus on precision marketing and intelligent risk control, with a projected 11% CAGR in FinTech investment, reaching ¥420 billion by 2027 [50][58] - **Insurance**: FinTech optimizes underwriting and claims processes, with a projected 13.9% CAGR in FinTech investment, reaching ¥87 billion by 2027 [51][66] - **Securities**: FinTech enhances intelligent investment advisory systems, with a projected 15.6% CAGR in FinTech investment, reaching ¥74.5 billion by 2027 [52][73] Outstanding Enterprises & Case Studies - **Ant Group's Mozi**: A leader in privacy computing, Mozi provides secure data sharing solutions and has won multiple international awards for its technology [92][93] - **Top 50 FinTech Service Providers**: The report lists 50 leading FinTech service providers, categorized into comprehensive tech service providers, FinTech IT service providers, core technology application service providers, and financial business digital innovation service providers [84][85][86][87]

Investment Rating - The report does not explicitly state an investment rating for the supply chain digitization industry Core Insights - The supply chain digitization industry in China is projected to reach a revenue of approximately 3.6 trillion RMB in 2023, with a year-on-year growth rate of 11.0% [6] - The digitalization of supply chains is essential for enhancing operational efficiency and is increasingly recognized as a key component of national industrial development strategies [6] - The industry is characterized by three main flows: logistics, capital flow, and information flow, with logistics services currently holding the largest market share [6][9][10] Summary by Sections 1. Overview of Supply Chain Digitization - The supply chain is defined as the complete production process from creation to delivery, with digitization focusing on the management of logistics, capital flow, and information flow [4] - The report emphasizes the importance of analyzing supply chain digitization from both internal and external perspectives, as well as the interaction between different flows [4] 2. Industry Development Trends - The revenue from supply chain digitization services is expected to grow at a compound annual growth rate (CAGR) of 14.8% from 2018 to 2023, and 10.0% from 2024 to 2027 [8] - Logistics services accounted for the largest share of the market, while capital flow services showed the highest growth rate at 33.8% in 2023 [8][10] - Information flow services reached a revenue of 3.214 billion RMB in 2023, with a year-on-year growth of 12.6% [13] 3. Outstanding Enterprises Award - The report lists various leading companies in the supply chain digitization space, highlighting their contributions and innovations [15] 4. Leading Insights - The report discusses the varying challenges faced by large chain enterprises and small to medium-sized enterprises (SMEs) in their digital transformation journeys [19][23] - It identifies the need for a collaborative approach involving enterprises, industry alliances, digital service providers, and government departments to drive digital transformation, especially for SMEs [24] - The report also emphasizes the importance of a comprehensive understanding of supply chain dynamics for successful digitalization efforts [39]

全球互联网通信云(IM+RTC) 行业研究报告 部门：企服研究一部 ©2024 iResearch Inc. 从应用场景上看：社交娱乐场景融合加速，游戏和社交是场景融合的主要 Abstract 最新 阵地。从开发者需求上看：1）开发者出海加速，面临更多属地化适配和 安全合规挑战。2）AIGC应用深入，影响开发者的开发方式与最终产品的 动态 摘 要 交互模式，掀起新一波人机交互浪潮，为此要求互联网通信解决方案具备 一定AI属性。 ...

| --- | --- | --- | --- | |------------------------------|-------|----------|-------| | | | | | | | | | | | | | | | | 城市基础及公共服务类 | | APP 流量 | | | 监测报告 | | | | | 部门： TMT 北京专项组 2023年 | | | | 发展城市基础及公共服务类应用是推动数字强国建设、促进数字化转型和提高公共服务效率及质量的关键措施，符合 政府政策导向，有助于增强与公众的互动和沟通。 词 发展城市基础及公共服务类应用的意义： " • 首先，从数字强国角度看，发展移动端应用是推动数字强国建设的重要举措之一。数字强国建设是国家发展的重要 战略方向，而移动端应用是数字技术的重要组成部分。通过发展移动端APP，可以促进信息技术与各行各业的深度 融合，推动数字经济的快速发展，提高国家的经济实力和综合竞争力。 • 其次，发展移动端应用可以推动数字化转型。随着移动互联网的普及，政府等机构需要加快数字化转型的步伐。移 动端应用是数字化转型的重要手段之一，可以推动其数字化转型的进程。 • ...