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2025中国游戏出海行业简析报告
MCR嘉世咨询· 2025-01-13 06:40
Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The global gaming market is substantial, with a size of $183.9 billion in 2023, where China contributes approximately $42 billion, making it the largest single gaming market globally, accounting for about 23% of the total market [3][5] - The overseas gaming market is approximately 3.37 times larger than the domestic market, indicating significant potential for expansion [3] - There are notable differences in gaming content platforms between China and overseas markets, with PC and console games holding a much larger share in foreign markets compared to mobile games in China [7][9] - The revenue from Chinese self-developed games overseas has seen a significant increase, reaching $16.4 billion in 2023, despite a slight decline in overall revenue due to macroeconomic factors [13][14] - The report highlights the success of recent games like "Black Myth: Wukong" and "Honkai: Star Rail," which have contributed to a surge in overseas revenue [17][34] Summary by Sections Global Market Overview - The global gaming market is projected to be $183.9 billion in 2023, with contributions from various regions: $42 billion from China, $42.6 billion from Asia-Pacific (excluding China), $49.9 billion from North America, and $33.7 billion from Europe [3][5] - China's gaming market is the largest single market, representing about 23% of the global total, while the overseas market is about 3.37 times larger than China's domestic market [3] Content Platform Differences - There is a significant disparity in gaming content platforms, with overseas markets relying heavily on PC and console games, which account for around 60% of their market, while China's market is predominantly driven by mobile games [9][10] Revenue Trends - Chinese self-developed games' overseas revenue has grown from $3.1 billion in 2014 to $16.4 billion in 2023, with a peak of $18 billion in 2021 [13][14] - The market share of Chinese self-developed mobile games in overseas markets increased from 17% in 2019 to 27% in 2023 [13] Game Categories and Performance - SLG games lead the category for Chinese self-developed mobile games overseas, accounting for 39% of revenue, followed by RPGs at 16% [20] - Recent successful titles like "Black Myth: Wukong" and "Honkai: Star Rail" have significantly boosted revenue, with "Black Myth: Wukong" achieving over 10 million sales shortly after its release [17][34] Market Dynamics - The U.S. remains the largest market for Chinese mobile games, accounting for 31% of overseas revenue, while Southeast Asia shows the fastest growth [28] - The report notes that the gaming market is becoming increasingly competitive, with challenges such as product homogenization and rising marketing costs impacting profitability [45][47] Policy and Future Outlook - The stable issuance of gaming licenses in China is seen as a positive factor for the industry, potentially facilitating more opportunities for overseas expansion [42] - The report emphasizes the potential for growth in emerging markets and the importance of innovation and cultural representation in gaming products [50][51]
TSMC (2330.TW)_ Solid fundamentals amid the political uncertainties
MCR嘉世咨询· 2024-10-31 02:40
Flash | 28 Oct 2024 07:46:05 ET │ 11 pages TSMC (2330.TW) Solid fundamentals amid the political uncertainties CITI'S TAKE US presidential candidate Donald Trump has recently emphasized again the importance of reducing US dependency on overseas semiconductor manufacturing. Trump has argued that the US should pursue policies that strengthen its chip manufacturing capabilities, to reduce dependency on other countries, especially Taiwan. He also mentioned that, if re-elected, he would review the CHIPS Act on fo ...
2024房地产行业简析报告
MCR嘉世咨询· 2024-10-21 05:50
Investment Rating - The report indicates a positive shift in policy towards the real estate sector, suggesting a new round of policies aimed at inventory reduction and market stabilization [2]. Core Insights - The real estate industry is a significant component of fixed asset investment, accounting for an average of 22.3% from 2015 to 2023 [5]. - The real estate sector can stimulate over 50 related industries, making it a crucial part of the economy [8]. - The inventory of real estate is at a historically high level, with a de-stocking cycle reaching a peak of approximately 27.2 months as of March 2024 [13]. - There is a notable divergence in new home sales performance, with state-owned enterprises showing resilience compared to private firms [17]. - The overall housing market is experiencing a weak recovery, with new home sales showing signs of improvement in key cities [21]. Summary by Sections Policy Changes - A new policy cycle focusing on inventory reduction has been initiated, with various measures introduced to stabilize demand and reduce existing stock [2]. Investment Composition - Real estate investment is a major part of fixed asset investment, with a consistent average share of 22.3% from 2015 to 2023 [5]. Industry Chain - The real estate sector supports over 50 upstream and downstream industries, including construction materials and consumer goods [8]. Consumption Impact - The growth in real estate sales has significantly driven the consumption of building materials and home appliances, with sales area increasing from 1.3 million square meters in 1999 to 1.12 billion square meters in 2023 [11]. Inventory Levels - As of March 2024, the de-stocking cycle has reached a historical high, with inventory levels in first, second, and third-tier cities at 90%, 75%, and 96% respectively [13]. Sales Performance - In 2023, the top 100 real estate companies saw a 17.7% decline in sales amount, with private firms facing greater pressure compared to state-owned enterprises [17]. Market Recovery - The new housing market is showing signs of weak recovery, with improved sales rates in key cities as of mid-2024 [21]. Second-hand Market - The second-hand housing market is performing better than new homes, with a 34.7% year-on-year increase in transaction volume in June 2024 [22]. Price Trends - Housing prices continue to decline, with new home prices down 4.3% year-on-year as of May 2024, and second-hand home prices experiencing a larger drop [24]. Land Acquisition - There is a significant disparity in land acquisition capabilities between state-owned and private enterprises, with state-owned firms increasing their land acquisition by 11% in 2023 while private firms saw a 34.4% decline [28]. Operational Strategies - Real estate companies are shifting from a "scale-first" approach to a "refined management" strategy, improving efficiency in land acquisition [32]. Housing Supply Strategy - The report emphasizes the importance of a dual rental and sales strategy to address housing needs, particularly for new urban residents [36].
如何看待AMC不良资管公司近期表现
MCR嘉世咨询· 2024-10-09 16:48
JCC reserve the right to investigate the relevant legal liability 好的各位投资人大家晚上好我是中兴公司的陆佳阳我们这期电话会主要是想聊一下最近AMC也就是中国信达和中国华融或者说中兴金融资产在过去的一周左右它的表现其实是出现了一个相对比较大的波动那么我们想了解一下或者说更新一下我们对于AMC这两家AMC不良资管公司的一些观点 首先呢我其实想针对这一周的这个两家amc的这个股价波动给出一个自己的结论吧我们觉得其实目前来看这两家amc自身的alpha其实是相对比较弱的 它更多就是目前的这个估值修复体现的是原先在比较低的估值位置之下伴随着史书的涨跌然后去进行一个相对比较高弹性的这个修复那么自身的基本面或者说自身的R法修复其实是还是需要一段时间去进行 那么自身基本面的修复可以观察的指标就是主业收益率和一些资产质量的指标比如说三阶段不良资产占比三阶段不良资产不恢复概率等这一些资产质量是否有明显改善的这些迹象都是可以去追踪阿尔法或者说资本面是否有一个明显的改善 那么接下来我就简单讲一下首先是想看一下就是估值到底上涨或者说修复到了什么位置我们这边是拉了一下这 ...
《2024智能音箱市场简析报告》
MCR嘉世咨询· 2024-07-22 02:15
食 嘉世咨询 MARKET ANALYSIS 2024 名公司 THE BRIEF MARKET ANALYSIS REPORT ON SMART SPEAKERS 商业合作/内容转载/更多报告 版权归属 上海嘉世营销咨询有限公司 01. 智能音箱 - 智能家居时代超级爆品 ・ 智能音箱,一种无线和智能音频播放设备,使用多种类型的连接来实现附加功能,包括点播歌曲、上网购物,了解天气预报,对智能家居设备进行控制,比如打开窗帘、设置冰箱温度、提前让热水 器升温等。 • 2014年11月,亚马逊首创智能音箱品类,2017年是国内智能音箱爆发元年,互联网巨头、技术公司、传统音箱厂商、内容资源商、创业公司涌入智能音箱赛道。从2012年至今,智能家居出现电 视(智能盒子)、智能路由器、智能音箱三代爆品。 e 语言交日本验 有戸资源落放 □》 ill + 智能家居容制 生活020服务 La X 生活小工具 智能音箱的基本功能 智能音箱的优点 诺萨达日 用户可以通过语音来操控智能音箱,从最基本的语音点歌,到相 对比较复杂的上网购物,语音交互都是智能音箱的核心所在。 有戸袋源播放 智能音箱作为一种播放载体,自然离不开内容的支撑 ...
高盛:美国鲍威尔强调了通货膨胀进程,并指出了FO的通胀和劳动力市场目标的双重风险
MCR嘉世咨询· 2024-07-04 06:33
高盛:美国鲍威尔强调了通货膨胀进程,并指出了FO的通胀和劳动力市场目标的双重风险 ...
2024家用冰箱市场简析报告
MCR嘉世咨询· 2024-07-01 03:05
Industry Overview - The refrigerator industry is entering a new phase dominated by structural upgrades, with trends such as large capacity, multi-temperature zones, frost-free, inverter, zero-embedded, and smart features becoming key drivers [2] - The industry chain is well-established, with upstream components including raw materials (steel, aluminum, copper, plastics) and core parts (compressors, motors, panels, valves), midstream manufacturers (DDM and home appliance brands), and downstream sales channels (specialty stores, KA e-commerce, engineering channels) [4] Market Performance - Domestic refrigerator sales in 2023 reached 31.15 million units, a slight decline of 2.8% YoY, while sales revenue increased by 6.3% YoY to 104.2 billion yuan, indicating a shift towards higher-value products [6][7] - China is the world's largest refrigerator supplier, exporting to over 220 countries and regions, accounting for nearly one-third of global sales (excluding China) In 2023, exports reached 43.74 million units, a 27.4% YoY increase, with Q4 exports surging 63.53% YoY [8] Product Trends - Refrigerator capacity has become a key purchasing factor, with 400-600L products accounting for 42.9% of the market in 2023, up 5.7% YoY, while sub-300L products declined to 44.8% [11] - Embedded refrigerators are gaining traction, with zero-flush models improving aesthetics and commanding a price premium of around 7,000 yuan compared to the industry average of 3,000 yuan [17][18] - Multi-door refrigerators saw increased market share in 2023, with online and offline sales rising to 41.4% and 65.4% respectively, driven by consumer demand for fresh-keeping, deodorizing, and sterilization features [19] Competitive Landscape - The industry is highly concentrated, with the top 5 players (Haier, Hisense, Midea, Meiling, Siemens) holding 84% of the market share in 2023 [13] - Domestic sales are dominated by Haier and Midea, while export markets are led by Homa, which has maintained its position as China's top refrigerator exporter for 14 consecutive years [13][27] Consumer Insights - Consumers prioritize large capacity, freshness preservation, and energy efficiency, with increasing demand for smart features, high aesthetics, and specialized storage zones for cosmetics and wine [21] - User satisfaction surveys reveal dissatisfaction with energy consumption (lowest score), noise levels, and odor control, indicating areas for improvement [23] Technological Advancements - Refrigerator upgrades focus on internal functional improvements, particularly in compressors, insulation, and sealing, which account for about 60% of total costs [25] - Smart technologies, including 5G, IoT, and cloud computing, are driving the development of intelligent refrigerators with remote monitoring and food management capabilities [31] Challenges and Opportunities - The industry faces challenges such as market saturation, technological innovation pressures, and international trade uncertainties [29] - Opportunities lie in green and energy-efficient technologies, market segmentation, personalized customization, and international market expansion, particularly along the Belt and Road regions [31]
功率半导体&U市场追踪专家交流纪要
MCR嘉世咨询· 2024-06-21 13:54
1、功率半导体市场现状 功率半导体分为三天块:小功率、中功率和大功率。小功率主要是二三极管、整流桥等,中功率是全 方位的MOS管,低压MOSFET大功率则包括IGBT单管、IPM和IGBT模块。小功率功率器件的主要应 用市场是消费、工业和汽车,中功率主要应用在工业、汽车和消费,而大功率主要应用在新能源、工 业和消费。 2、小功率功率器件 小功率功率器件的价格在2023年Q3见底,并开始上涨,主要原因是消费领域(尤其是手机行业)需求 激增,导致供不应求。去年小功率功率器件经历了一波普遍涨价,部分元器件统一涨价约10%。 3、中功率功率器件 中功率功率器件价格去年在历史低位,虽然有试探性涨价,但市场订单不足。部分厂家对个别器件和 客户进行小幅涨价,涨幅在5-8%。 4、大功率功率器件 大功率功率器件价格仍处于中高水平,新能源汽车需求超预期,部分时间段价格仍有上涨预期。近期 有传闻称大功率功率器件将再次涨价,但未落实。 5、碳化硅市场动态 碳化硅主要应用在新能源汽车,包括主驱逆变器、OBC、车载充电器、DCDC和充电桩,替代二极 管、MOS管和部分IGBT管。新能源汽车增长迅速,2023年增速35%,预计2024年 ...
高盛:美国每日报告6月FO会议纪要尽管点阵图趋于鹰派,但仍预计9月降息
MCR嘉世咨询· 2024-06-17 05:34
高盛:美国每日报告6月FO会议纪要尽管点阵图趋于鹰派,但仍预计9月降息 ...
2024白色家电行业简析报告
MCR嘉世咨询· 2024-06-17 02:50
白色家电 行业简析报告 ...