CIC灼识咨询 中国算力中心 行业白皮书 © 2025 China Insights Consultancy. All rights reserved. This document contains highly confidential information and is solely for the use of our client. No part of it may be circulated, quoted, copied or otherwise reproduced without the written consent of China Insights Consultancy. 灼识咨询是一家知名咨询公司。其服务包括IPO行业咨询、商业尽职调查、战略咨询、专家网络服 务等。其咨询团队长期追踪消费品、互联网、大数据、高科技、能源电力、供应链、人工智能、 金融服务、医疗、教育、文娱、环境和楼宇科技、化工、物流、工业、制造业、农业等方面最新 的市场趋势，并拥有上述行业最相关且有见地的市场信息。 灼识咨询通过运用各种资源进行一手研究和二手研究。一手研究包括访谈行业专家和业内人士。 二手研究包括分 ...

Overview of China's Lower-Tier Markets - China's lower-tier markets, defined as third-tier and below cities, account for 63.4% of the total population, with approximately 894.4 million people residing in these areas [3][4] - The lower-tier markets are further divided into urban and rural areas, with rural populations making up 59% of the total, indicating significant potential for development [6][7] - The GDP contribution of lower-tier cities is growing rapidly, with an expected CAGR of 6.1% from 2023 to 2028, the fastest among all city tiers [9] - Per capita disposable income and consumer spending in lower-tier cities are also increasing at a faster rate compared to higher-tier cities, with CAGRs of 7.0% and 7.1% respectively from 2018 to 2023 [11][13] Business Dynamics in Lower-Tier Markets - Lower-tier cities are experiencing a surge in commercial activity, with 50% of new cinemas in 2023 located in these areas, and shopping mall foot traffic growing at a faster rate than in higher-tier cities [18] - The lower-tier markets have fewer commercial districts and less per capita commercial space, leading to more concentrated store locations and higher foot traffic [29][30] - Store lifecycles in lower-tier markets are longer due to lower operating costs and the "acquaintance economy," where repeat customers and word-of-mouth referrals play a significant role [33][37] - Lower-tier markets benefit from lower labor and rental costs, which reduce the barriers to entry for new businesses and extend the lifecycle of existing ones [35] Consumer Behavior in Lower-Tier Markets - Consumers in lower-tier markets are more price-sensitive and value-driven, spending more time exploring new consumption trends and comparing prices both online and offline [27][28] - They place a high emphasis on in-store experiences and are more loyal to physical stores, often relying on recommendations from acquaintances when making purchasing decisions [27][28] - The "acquaintance economy" in lower-tier markets fosters stable social circles, where word-of-mouth and community influence are more effective than traditional advertising [37] Key Success Factors for Brands in Lower-Tier Markets - Successful brands in lower-tier markets often have a win-win business model, a robust supply chain, high brand recognition, replicable store models, and digital management capabilities [39][50] - The lower-tier markets are seeing a rapid increase in chain store penetration, with brands leveraging standardized operations and efficient supply chains to expand and improve profitability [50] - Digital tools and data analytics are increasingly being used to optimize operations, understand consumer behavior, and respond quickly to market changes [39][50] Leading Brands in Lower-Tier Markets - In the food and beverage sector, leading brands in lower-tier markets include fast food and tea chains such as Wallace, Luckin Coffee, and Sweet Lala [52][54] - In the retail sector, convenience stores, discount snack stores, and beauty brands dominate, with Meiyijia, Yijie Convenience Store, and Plant Doctor being notable examples [57] - The beauty and health sector in lower-tier markets is led by pharmacy chains, skincare centers, and hair salons, with brands like Liangka Slimming and Zhang Zhongjing Pharmacy standing out [58]

| --- | --- | --- | --- | --- | |-----------------------------|-------|-------|-------|-------| | | | | | | | | | | | | | | | | | | | | | | | | | CIC 灼识咨询 企业出海蓝皮书 | | | | | | Where? Who? How? | | | | | © 2024 China Insights Consultancy. All rights reserved. This document contains highly confidential information and is solely for the use of our client. No part of it may be circulated, quoted, copied or otherwise reproduced without the written consent of China Insights Consultancy. 灼识咨询是一家知名咨询公司。其服务包括IPO行业咨询、 ...

Copyright © 2023 China Insights Consultancy. All rights reserved. 1 CIC灼识咨询 GLP-1行业蓝皮书 © 2024 China Insights Consultancy. All rights reserved. This document contains highly confidential information and is solely for the use of our client. No part of it may be circulated, quoted, copied or otherwise reproduced without the written consent of China Insights Consultancy. Copyright © 2023 China Insights Consultancy. All rights reserved. 灼识咨询是一家知名咨询公司。其服务包括IPO行业咨询、商业尽职调查、战略咨询、专家网络服 务等。其咨询团队长期追踪消费品、互联网、大数据、高科技、能源电 ...

Copyright © 2023 China Insights Consultancy. All rights reserved. 1 CIC灼识咨询 口服胰岛素行业蓝皮书 © 2024 China Insights Consultancy. All rights reserved. This document contains highly confidential information and is solely for the use of our client. No part of it may be circulated, quoted, copied or otherwise reproduced without the written consent of China Insights Consultancy. Copyright © 2023 China Insights Consultancy. All rights reserved. 灼识咨询是一家知名咨询公司。其服务包括IPO行业咨询、商业尽职调查、战略咨询、专家网络服 务等。其咨询团队长期追踪消费品、互联网、大数据、高科技、能源电 ...

广东省玩具协会 x CIC灼识咨询 积木玩具行业白皮书 © 2024 China Insights Consultancy. All rights reserved. This document contains highly confidential information and is solely for the use of our client. No part of it may be circulated, quoted, copied or otherwise reproduced without the written consent of China Insights Consultancy. 扫码添加CIC灼识小助手 灼识咨询是一家知名咨询公司。其服务包括IPO行业咨询、商业尽职调查、战略咨询、专家网络服 务等。其咨询团队长期追踪消费品、互联网、大数据、高科技、能源电力、供应链、人工智能、 金融服务、医疗、教育、文娱、环境和楼宇科技、化工、物流、工业、制造业、农业等方面最新 的市场趋势，并拥有上述行业最相关且有见地的市场信息。 灼识咨询通过运用各种资源进行一手研究和二手研究。一手研究包括 ...

CIC灼识咨询 中国营养健康食品 行业蓝皮书 © 2024 China Insights Consultancy. All rights reserved. This document contains highly confidential information and is solely for the use of our client. No part of it may be circulated, quoted, copied or otherwise reproduced without the written consent of China Insights Consultancy. 灼识咨询是一家知名咨询公司。其服务包括IPO行业咨询、商业尽职调查、战略咨询、专家网络服 务等。其咨询团队长期追踪消费品、互联网、大数据、高科技、能源电力、供应链、人工智能、 金融服务、医疗、教育、文娱、环境和楼宇科技、化工、物流、工业、制造业、农业等方面最新 的市场趋势，并拥有上述行业最相关且有见地的市场信息。 灼识咨询通过运用各种资源进行一手研究和二手研究。一手研究包括访谈行业专家和业内人士。 二手研究包 ...

Industry Overview - The Chinese elderly consumer market reached 14.4 trillion yuan in 2023, with significant growth potential as products and services for this demographic remain underdeveloped [2] - The aging population in China is rapidly increasing, with the elderly population expected to reach 650 million by 2028, accounting for 46.3% of the total population [21] - Elderly households have higher assets and lower liabilities, indicating substantial consumption potential [22][23] Consumer Behavior and Preferences - Quality is the most important factor for elderly consumers when purchasing daily necessities, with 91.9% prioritizing product quality [39] - For healthcare services, 81.9% of elderly consumers prioritize service quality, while 45-64-year-olds are more concerned about personalization and coverage [45] - In the health supplement market, 65.8% of elderly consumers prioritize product quality, while only 27.3% consider price as a key factor [52] Key Market Segments Health Supplements - The health supplement market faces challenges with consumer trust, as 47% of elderly consumers are concerned about product quality and safety [72] - Traditional Chinese medicine-based supplements hold a significant market share, with 45% of elderly consumers purchasing them [74] Elderly Milk Powder - Elderly milk powder is a growing segment, with sales increasing by 13% on Taobao in 2023 [63] - Market penetration remains low, with only 30.2% of elderly consumers having purchased milk powder, indicating significant room for growth [68] Tourism - Elderly tourism is a strong market, with over 60% of elderly consumers traveling three or more times annually [81] - The lack of suitable products and high costs are the main barriers to elderly tourism, with 32% of consumers citing these issues [86] Alcohol (Baijiu) - Baijiu is a strong social product, with elderly consumers accounting for over 30% of the market [79] - The industry is shifting towards online sales and healthier products, with 61% of consumers showing a preference for online purchases [79] Cosmetics and Skincare - The elderly skincare market is growing, with a 1,550% increase in the elderly skincare index on Douyin from January 2023 to January 2024 [63] - Elderly consumers have complex skincare needs, with a focus on anti-aging, hydration, and sun protection [77] Market Trends and Opportunities - The elderly population is increasingly embracing digital platforms, with 32.5% of Chinese internet users aged 50 and above in 2023 [9] - Content e-commerce platforms are gaining traction among elderly consumers, accounting for 25.3% of product acquisition channels [9] - Live streaming and elderly KOLs are becoming influential, with 48% of 45-54-year-olds acknowledging the impact of hosts on their purchasing decisions [9]

中国隐形正畸行业年度洞见报告 稳固"双寡头"格局下的韧性增长 Copyright © 2024 China Insights Consultancy. All rights reserved. 2024年3月 0 合伙人寄语 隐形正畸，韧性增长 Copyright © 2024 China Insights Consultancy. All rights reserved. 1 2023年，中国隐形正畸市场在双寡头格局下，交出了一份韧性增长的答卷。在全球经济恢复的道路上，各种不确定 性仍然存在。然而，即便在这样的宏观环境下，隐形正畸市场依然展现出一定的增长潜力，成为口腔医疗行业增长的坚 实力量。根据灼识咨询数据，2023年，中国隐形正畸案例数超过50万例，增速接近15%。 这一年，我们见证了隐形正畸渗透率增长的趋势持续发展，中国隐形正畸渗透率仍有增长空间。这一趋势的延续不 仅反映了隐形正畸技术的持续进步，也体现了消费者对更美观、更舒适的治疗方式的不变追求。 在这一过程中，隐形正畸市场逐渐回归医疗本质。 重营销、轻医疗，或是低价而无法保证医疗质量的模式风险逐渐 显露，众多类似商业模式的厂商破产清算，无法保证医疗 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The middle-aged and elderly demographic plays a crucial role in the domestic tourism market, accounting for nearly 40% of total travelers in China [8][9] - The market for middle-aged and elderly consumers in China exceeds 14 trillion yuan in 2023, indicating strong purchasing power [9] - There is a growing demand for diversified travel products that cater to the unique needs of this demographic, including cultural experiences and health-oriented services [27][30] Summary by Sections Research Background - A survey was conducted involving 1,111 middle-aged and elderly consumers to understand their travel behaviors and preferences [4] - The gender distribution of respondents was 66% male and 34% female [4] Current Tourism Landscape - The Chinese tourism industry has shown a rapid recovery, with travel volumes and revenues returning to pre-pandemic levels by the 2024 Mid-Autumn Festival [7] - The middle-aged and elderly population is characterized by strong consumption capabilities, ample leisure time, and a high demand for cultural experiences [8] Consumer Preferences - Middle-aged and elderly consumers prefer travel experiences that combine leisure, education, and health, with 34.7% favoring "travel + learning" and 33.2% preferring "travel + learning + health" [11] - Popular travel destinations for this demographic include culturally rich and naturally beautiful sites, such as West Lake in Hangzhou and the Li River in Guilin [12] Product Preferences - There is a notable preference for high-quality service among middle-aged and elderly consumers, with 45.8% opting for better service quality despite higher prices [14] - The demand for differentiated travel experiences is evident, with a significant portion of consumers seeking unique itineraries and activities [15] Market Opportunities - The report highlights a substantial opportunity for travel service providers to develop tailored products that meet the specific needs of middle-aged and elderly consumers, particularly in areas such as health and wellness [30][32] - The shift from resource-oriented to user-oriented tourism is driving the diversification and refinement of travel products [32] Challenges in the Market - A significant pain point for middle-aged and elderly consumers is the lack of suitable travel products, with many feeling that current offerings do not adequately address their needs [21][22] - Issues such as inconsistent service quality, high prices, and insufficient cultural experiences are prevalent in the current market [25][26]