Bud Light stock takes a hit as boycott drags on
ABInBev(BUD) Finbold·2024-11-05 14:48
Bud Light used to be the number one beer brand in the United States — but has since dropped down to third place. The decline happened due to a widespread boycott following conservative backlash against a marketing campaign that included transgender social media personality Dylan Mulvaney.The effects of the boycott were immediate and significant — in the month following the airing of the advertisement, sales plummeted by double digits, and estimates from earlier this year peg total losses at a staggering $1. ...