Jaguar stock price bounces back despite ‘woke' drama

After a year-long hiatus, the British luxury vehicle maker Jaguar returned to the limelight with a new advertising campaign designed to signal the rebranding and the firm’s pivot to an electrified future.The campaign, running under the slogan ‘Copy nothing,’ received mixed reactions.On the one hand, it was hailed for standing in stark contrast with the company’s past and, thus, signaling a bold and different future. On the other hand, the first commercial faced backlash on social media – primarily X – due t ...