Core Insights - The company reported a revenue of approximately 8.121 billion yuan for 2024, representing a year-on-year growth of 15.8% [1] - The gross profit was around 3.922 billion yuan, with a year-on-year increase of 16.3% [1] - The company experienced a loss attributable to equity holders of approximately 209 million yuan, a shift from profit to loss compared to the previous year [1] Revenue Breakdown - Online business revenue increased by 2.1% year-on-year to 4.031 billion yuan, accounting for 49.6% of total revenue [1] - Revenue from proprietary platform products' online business rose by 3.4% year-on-year to 3.531 billion yuan, driven by improved core product operations and high-quality content production [1] - Revenue from Tencent product channels' online business decreased by 28.2% year-on-year to 245 million yuan, primarily due to content distribution optimization [1] - Revenue from third-party platform online business increased by 32.0% year-on-year to 254 million yuan, attributed to expanded partnerships with third-party distributors [1] User Metrics - Average monthly active users for proprietary platform products and self-operated channels decreased by 19.0% year-on-year to 166.6 million [2] - Monthly active users for proprietary platform products remained stable at 103.8 million, compared to 104.8 million in 2023 [2] - Monthly active users for Tencent product self-operated channels decreased by 37.7% year-on-year to 62.8 million, due to operational efficiency optimizations [2] - Average monthly paying users increased by 4.6% year-on-year to 9.1 million, driven by the launch of more membership content in 2024 [2] IP Operations and Derivative Products - The company's IP operation business revenue grew by 34% year-on-year to 4 billion yuan under the guidance of a premium strategy [3] - Successful launches of popular content such as "Hot and Spicy" and "Celebrating the Year 2" helped solidify the company's industry-leading position [3] - The derivative products business achieved rapid growth, with a GMV exceeding 500 million yuan in 2024 [3] - The company secured the domestic general agency rights for derivative products of "Nezha 2," showcasing its strength in the IP derivative field [3] - The company plans to continue its premium strategy to create long-lasting IPs and expand their boundaries and value [3]
阅文集团2024年实现收入约81.21亿元 同比增长15.8% 衍生品GMV突破5亿元