SCSF(SH:600779) Hua Xia Shi Bao·2025-03-26 12:29Core Insights - The article discusses the strategic initiatives of Shui Jing Fang in response to the evolving white liquor market, emphasizing a dual-brand strategy and targeted marketing approaches to enhance sales performance [3][4][5]. Group 1: Strategic Initiatives - Shui Jing Fang has launched a dual-brand strategy, combining "Shui Jing Fang" and "Di Yi Fang" to target both mid-range and high-end markets, aiming to leverage brand synergy for value enhancement [5][6]. - The company is focusing on consumer-defined value in the current market, shifting from a producer-led approach to one that emphasizes quality, brand, and service [4][5]. - The strategic adjustments are driven by changes in consumer behavior, with a notable increase in demand for specific social occasions and emotional consumption scenarios [5][6]. Group 2: Market Positioning and Performance - Shui Jing Fang reported a projected net profit of approximately 134.08 million yuan for 2024, reflecting a year-on-year growth of about 6%, and an expected revenue of around 521.67 million yuan, up by approximately 5% [6]. - The company is implementing a "one city, one policy" approach to optimize resource allocation and enhance sales effectiveness across different markets [6][7]. - The strategic focus includes improving operational efficiency through digital platforms and supporting distributors in store expansion and management [7]. Group 3: Consumer Engagement and Marketing - The company aims to create a sales activation system centered around key consumption scenarios such as banquets and group purchases, which are critical for maintaining market share [7]. - Shui Jing Fang plans to integrate marketing strategies with local cultural and consumption habits during major festivals to enhance brand storytelling and consumer connection [5][6].