从历史文化到现代科技：华帝如何用新中式语言讲述中国厨房故事

Core Perspective - Vatti is redefining the narrative of modern Chinese kitchens through a blend of traditional culture and modern technology, exemplified by their new product launches and cultural events [3][4][5] Product Innovation - The highlight of the recent event was the launch of the "Mei Ji Bath Gas Water Heater," which integrates traditional aesthetics with modern functionality, aiming to balance practicality and comfort [3][7] - Vatti's "Three Good Kitchen Appliances" standard emphasizes products that are easy to use, aesthetically pleasing, and easy to clean, addressing consumer needs for a "clean kitchen" [6][9] - The GW6i Mei Ji Bath Water Heater features constant temperature control and a "Healthy Bath Water System," enhancing user experience and health standards in home water systems [7][8] Design and Aesthetics - Vatti's products, such as the Mei Ji Bath Water Heater, utilize high-quality materials and design elements that reflect Eastern aesthetics, enhancing both visual and tactile experiences for users [8] - The company aims to transform kitchen appliances into emotional carriers within kitchen spaces, merging functionality with artistic design [8][9] Market Positioning - Vatti's commitment to user-centered design is evident in their extensive R&D investments, exceeding 1.5 billion yuan from 2017 to 2023, with a 12.22% increase in R&D spending in the first three quarters of 2024 [12][13] - The company holds 4,512 effective patents, including 758 invention patents, which support its innovation and competitive edge in the kitchen appliance industry [13] Consumer Insights - Vatti's product development is driven by deep consumer insights, ensuring that innovations meet real user needs, such as the demand for low-fat yet delicious cooking options [10][12] - The company's approach to understanding user needs involves a "microscope-like" observation, allowing for precise translation of consumer demands into technical solutions [11][12]