LZLJ(SZ:000568) Bei Jing Shang Bao·2025-03-25 06:14Core Insights - The 2025 Luzhou Laojiao "Jiao Master Festival" aims to enhance consumer engagement and brand recognition through a series of interactive and culturally rich activities [3][4] - The event is designed to cater to the preferences of Generation Z, focusing on a multi-dimensional experience that combines food, drink, and entertainment [3][4] Group 1: Event Overview - The festival will take place from March 20 to 27, 2025, in Chengdu, featuring a variety of activities that promote the Luzhou Laojiao brand [1] - The first "Jiao Master Festival" established a national touring format and brand recognition for the "Jiao Master" IP in 2023 [3] - The 2024 festival will expand to more cities and incorporate digital marketing strategies to deepen consumer interaction [3] Group 2: Consumer Engagement - The festival will offer a rich array of interactive activities, creative cocktails, cultural experiences, and live performances, creating a vibrant "intense lifestyle" atmosphere [3][4] - The event will include diverse areas such as dining, tea, camping, bars, and art, providing a comprehensive experience that combines food, drink, and scenic enjoyment [3] Group 3: Marketing Strategy - Luzhou Laojiao is committed to a consumer-centric approach, continuously innovating consumption scenarios and enhancing the quality of consumer experiences [4] - The festival reflects the company's strategy to appeal to younger consumers by offering tailored marketing experiences that resonate with their emotional needs [4] - The shift towards consumer-centered refined marketing is evident in the white liquor industry, with the "Jiao Master Festival" serving as a platform for brand culture and storytelling [4]